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HomeMy WebLinkAboutResolution - 5154 - Contract - MTA Inc - Citibus Operational/Fare Structure Analysis - 03/28/1996RESOLUTION NO.5154 i' March 28, 1996 Item#28 � 1 ,l i RESOLUTION BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF LUBBOCK: THAT the Mayor of the City of Lubbock BE and is hereby authorized and directed to execute for and on behalf of the City of Lubbock a Contract for Professional Services with McDonald Transit Associates, Inc. for the Citibus Operational/Fare Structure Analysis, attached i j hereto, which Contract shall be spread upon the minutes of the Council and as spread upon the minutes of this Council shall constitute and be a part of this Resolution as if fully copied herein i in detail. Passed by the City Council this r� l� �a ATTEST. &cc,- )J- a -L Betty A Johnson ity Secretary 4ar4o-11-dTil?5a'r*d-, Assistant �Ci Attorney I, HW:js/McDONALD.RES ccdocs/March 6, 1996 RESOLUTION NO.5154 March 28, 1996 Item #28 CONSULTANT CONTRACT THE STATE OF TEXAS )( COUNTY OF LUBBOCK )( KNOW ALL MEN BY THESE PRESENTS This contract is made, entered and executed between the City of Lubbock, which is designated as the Metropolitan Planning Organization (MPO) of the Lubbock Urbanized Area, hereinafter called the MPO, and McDonald Transit Associates, Inc, hereinafter called the Consultant. WITNESSETH WHEREAS, pursuant to provisions of 23 USC 134, the Governor of the State of Texas has designated the MPO as the single -focus planning organization for the Lubbock Urbanized area and has executed an agreement to effectuate the designation; and WHEREAS, pursuant to the Governor's designation and in compliance with applicable federal, state and local laws, regulations and ordinances, the MPO has developed and maintains a current Unified Planning Work Program which outlines work tasks and estimated expenditures; and WHEREAS, the current Unified Planning Work Program has been approved by the State of Texas, acting by and through the Texas Department of Transportation, and the U.S. Department of Transportation, acting by and through the Federal Highway Administration; and WHEREAS, the current Unified Planning Work Program authorizes the MPO to engage a consultant to complete a Transit Operational/Fare Structure Analysis and the Consultant has proposed a plan to complete the task, and the MPO has accepted the proposal; NOW, THEREFORE, in consideration of the premises and of the mutual covenants and agreements of the parties hereto, the MPO and the Consultant do mutually agree as follows: AGREEMENT ARTICLE I. CONTRACT PERIOD This contract becomes effective when fully executed by all parties hereto and shall terminate upon the MPO's final approval of work completed by the Consultant, unless otherwise terminated or modified as hereinafter provided. The completion of the project shall not extend past June 30, 1998, as submitted by the Consultant, unless prior written approval has been granted and this contract has been amended in accordance with Article 4. ARTICLE 2. RESPONSIBILITIES OF THE PARTIES —1— The Consultant shall undertake and complete the tasks as described in Attachment A, Work Program, and in accordance with all terms and conditions included hereinafter. The MPO shall provide assistance as appropriate and as specified in said Attachment A, including approval of all work. For the purpose of this contract, the MPO's representative shall be City of Lubbock's Director of Transaortation or his/her desiunee . ARTICLE 3. COMPENSATION Funding for this contract is comprised of monies provided through the Federal Highway Department, State of Texas, and the City of Lubbock. The maximum amount payable under this contract shall not exceed the amount of $81,524.00. The MPO's representative shall make payments to the Consultant based on monthly invoices submitted by the company after the MPO's represenative verifies that the invoices accurately reflect the amount of work completed. All payments made hereunder will be made on the basis of reimbursement of actual costs incurred, not to exceed the limits authorized in Attachment B, Project Budget. To be eligible for reimbursement, a cost must be incurred within the contract period specified in Article 1 above and be authorized or not prohibited in Attachment B, Project Budget. All costs must be supported by source documents which comply with generally accepted accounting practices. Payment of costs incurred is further governed by cost principles outlined in the Federal Acquisition Regulation, Part 31, Subpart 31.2, Contracts with Commercial Organizations. ARTICLE 4. CONTRACT AMENDMENTS Significant changes in the terms and conditions of this contract can be made only by written amendment executed by the parties hereto prior to the changes being made. Any such amendment must be approved by the MPO and the U.S. Department of Transportation before the changes are made. ARTICLE 5. ADDITIONAL WORK If the Consultant is of the opinion that any work it has been directed to perform is beyond the scope of this contract and constitutes additional work, the Consultant shall promptly notify the MPO's representative in writing. In the event the MPO's representative finds that such work does constitute additional work, he shall so advise the Consultant and provide compensation for doing the work on the same basis as the original work or the MPO's representative shall advise the Consultant not to perform the work. If the compensation for the additional work will cause the maximum amount payable to be exceeded, a written amendment must be executed by the parties to this agreement. Any amendment so executed must be approved within the contract period specified in Article 1. ARTICLE 6. CHANGES IN WORK When the approved project description requires a completed work product, the MPO will review the work as specified in the approved project description. If the MPO finds it necessary to request changes in previously satisfactorily completed work or parts thereof, the Consultant will make such revisions as requested and directed by the MPO. If the MPO finds it necessary to require the Consultant to revise completed work to correct errors appearing therein, the Consultant will make such corrections, and no compensation will be paid for the corrections. ARTICLE 7. INDEMNIFICATION —2— The Consultant shall saveharmless the MPO from all claims and liability due to the acts or omissions of the Consultant, its agents or employees. The Consultant also agrees to save harmless the MPO from any and all expenses, including attorney fees, all court costs and awards for damages, incurred by the MPO in litigation or otherwise resisting such claims or liabilities as a result of any activities of the Consultant, its agents or employees. Further, the Consultant agrees to protect, indemnify and save harmless the MPO from and against all claims, demands and causes of action of every kind and character brought by any employee of the Consultant against the MPO due to personal injuries and/or death to such employee resulting from any alleged negligent act, by either commission or omission on the part of the Consultant or the MPO. ARTICLE 8. INSPECTION OF WORK The MPO, the State of Texas and the U.S. Department of Transportation, and any authorized representative thereof, have the right, at all reasonable times, to inspect or otherwise evaluate the work performed or being performed hereunder and the premises on which it is being performed. If any inspection or evaluation is made on the premises of a subcontractor, the Consultant shall provide and require its subcontractor to provide all reasonable facilities and assistance for the safety and convenience of the inspectors in the performance of their duties. All inspections and evaluations shall be performed in such a manner as will not unduly delay the work. ARTICLE 9. DISPUTES The Consultant shall be responsible for the settlement of all contractual and administrative issues arising out of procurement entered into the support of contract work. The MPO's representative shall act as referee in all disputes regarding nonprocurement issues, and his decision shall be final and binding. ARTICLE 10. NONCOLLUSION The Consultant warrants that it has not employed or retained any person, other than a bona fide employee working for the Consultant, to solicit or secure this contract, and that the Consultant has not paid or agreed to pay any company or person, other than a bona fide employee, any fee, commission, percentage, brokerage fee, gift or any other consideration contingent upon or resulting from the award or making of this contract. if the Consultant breaches or violates this warranty, the MPO's representative shall have the right to annul this contract without liability or, in his discretion, to deduct from the contract price or consideration, or otherwise recover the full amount of such fee, commission, brokerage fee, gift or contingent fee. ►_13111MR* f 0:11 a*13 Ilklut" The Consultant shall submit bi-monthly performance reports that provide at a minimum (1) a comparison of actual accomplishments to the goals established for the period; (2) reasons why established goals were not met, if appropriate; and (3) other pertinent information including, when appropriate, analysis and explanation of cost overruns or high unit costs. The Consultant shall submit a final report within 30 days after completion of the contract. The Consultant shall promptly advise the MPO in writing of events which have a significant impact upon the contract, including: Problems, delays or adverse conditions which may materially affect the ability to attain program objectives, prevent the meeting of time schedules and goals, or preclude the —3— attainment of project work units by established time periods. This disclosure shall be accompanied by a statement of the action taken, or contemplated, and any assistance needed to resolve the situation. 2. Favorable developments or events that enable meeting time schedules and goals to be reached sooner than anticipated or producing more work units than originally projected. ARTICLE 12. RECORDS The Consultant agrees to maintain all books, documents, papers, accounting records and other records of evidence pertaining to costs incurred and work performed hereunder and shall make such materials available at its office during the contract period and for three years from the date of final payment under the contract. Such materials shall be made available during the specified period for inspection by representatives of the MPO, the State of Texas, the U.S. Department of Transportation and the Office of the Inspector General, for the purpose of making audits, examination, excerpts and transcriptions. ARTICLE 13. SUBCONTRACTS Any subcontract for professional services rendered by individuals or organizations not a part of the Consultant's organization shall not be executed without prior authorization and approval of the subcontract by the MPO. Subcontracts in excess of $25,000 shall contain all required provisions of this contract. No subcontract will relieve the Consultant of its responsibility under this contract. ARTICLE 14. TERMINATION The MPO may terminate this contract in part or in whole at any time before the date of completion whenever he determines that the Consultant has failed to comply with the conditions of the contract. The MPO shall give written notice to the Consultant at least seven days prior to the effective date of termination and specify the effective date of termination and the reason for termination. If both parties to this contract agree that the continuation of the contract in whole or in part would not produce beneficial results commensurate with the further expenditure of funds, the parties shall agree upon the termination conditions, including the effective date and, in the case of partial terminations, the portion to be terminated, Upon termination of this contract, whether for cause or at the convenience of the parties hereto, all finished or unfinished documents, data, studies, surveys, reports, maps, drawings, models, photographs, etc. prepared by the Consultant shall, at the option of the MPO, be delivered to the MPO with no restriction on future use. The MPO's representative shall compensate the Consultant for those eligible expenses incurred during the contract period which are directly attributable to the completed portion of the work covered by this contract, provided that the work has been completed in a manner satisfactory and acceptable to the MPO's representative. The Consultant shall not incur new obligations for the terminated portion after the effective date of termination. Except with respect to defaults of subcontractors, the Consultant shall not be in default by reason of any failure in performance of this contract in accordance with its terms (including any failure by the Consultant to progress in the performance of the work) if such failure arises out of causes beyond the control and —4— without the fault or negligence of the Consultant. Such causes may include, but are not limited to, acts of God or of the public enemy, acts of the Government in either its sovereign or contractual capacity, Tires, floods, epidemics, quarantine restrictions, strikes, freight embargoes and unusually severe weather. In every case, however, the failure to perform must be beyond the control and without the fault or negligence of the Consultant. ARTICLE 15. REMEDIES Violation or breach of contract terms by the Consultant shall be grounds for termination of the contract, and any increased cost arising from Consultant's default, breach of contract or violation of terms shall be paid by the Consultant. This agreement shall not be considered as specifying the exclusive remedy for any default, but all remedies existing at law and in equity shall be available to either party and shall be cumulative. ARTICLE 16. COMPLIANCE WITH LAWS The Consultant shall comply with ail Federal, State and local laws, statutes, ordinances, rules and regulations, and the orders and decrees of any courts or administrative bodies or tribunals in any matter affecting the performance of this contract, including, without limitation, workers' compensation laws, minimum and maximum salary and wage statutes and regulations, and licensing laws and regulations. When required, the Consultant shall furnish the MPO with satisfactory proof of its compliance therewith. ARTICLE 17. SUCCESSORS AND ASSIGNS The MPO and the Consultant each binds itself, its successors and assigns to the other party to this agreement and to the successors and assigns of such other party in respect to all covenants of this agreement. Neither the MPO nor the Consultant shall assign, sublet or transfer their interest in this agreement without written consent of the other. ARTICLE 18. OWNERSHIP OF DOCUMENTS Upon completion or termination of this contract, all documents prepared by the Consultant or furnished to the Consultant by the MPO shall be delivered to and become the property of the MPO. All sketches, photographs, calculations and other data prepared under this contract shall be made available, upon request, to the MPO without restriction or limitation on further use. ARTICLE 19. SIGNATORY WARRANTY The undersigned signatory for the Consultant hereby represents and warrants that he is an officer of the organization for which he has executed this contract and that he has full and complete authority to enter into this contract on behalf of his firm. ARTICLE 24. CONSULTANT RESOURCES The Consultant warrants that it presently has adequate qualified personnel in its employment for performance of services required under this contract, or will be able to obtain such personnel from sources other than the MPO. Unless otherwise specified, the Consultant shall furnish all equipment, materials and supplies required to perform the work authorized herein. —5— All employees of the Consultant shall have such knowledge and experience as will enable them to perform the duties assigned to them. Any employee of the Consultant who, in the opinion of the MPO, is incompetent, or whose conduct becomes detrimental to the work, shall immediately be removed from association with the project. ARTICLE 21. EQUAL EMPLOYMENT OPPORTUNITY The Consultant agrees to comply with Executive Order 11246, entitled "Equal Employment Opportunity", as amended by Executive Order 11375 and as supplemented in Department of Labor Regulations (41 CFR 60). ARTICLE 22. NONDISCRIMINATION During the performance of this contract, the Consultant, its assigns and successors in interest, agree as follows: Compliance with Regulations: The Consultant shall comply with the regulations relative to Nondiscrimination in federally -assisted programs of the U.S. Department of Transportation, Title 49 Code of Federal Regulations, Part 21 and Tale 23, Code of Federal Regulations, Part 710.405(b), as they may be amended from time to time (hereinafter referred to as the Regulations), which are herein incorporated by reference and made a part of this contract. 2. Nondiscrimination: The Consultant, with regard to the work performed by it during the contract, shall not discriminate on the grounds of race, color, sex or national origin in the selection and retention of subcontractors, including procurement of materials and leases of equipment. The Consultant shall not participate either directly or indirectly in the discrimination prohibited by Section 21.5 Part 710.405(b) of the Regulations, including employment practices when the contract covers a program set forth in Appendix B of the Regulations. Solicitations for Subcontractors, Including Procurement of Materials and Equipment: In all solicitations either by competitive bidding or negotiation made by the Consultant for work to be performed under a subcontract, including procurement of materials or leases of equipment, each potential subcontractor or supplier shall be notified by the Consultant of the Consultant's obligations under this contract and the regulations relative to nondiscrimination on the grounds of race, color, sex or national origin. 4. Information and Reports: The Consultant shall provide all information and reports required by the Regulations, or directives issues pursuant thereto, and shall permit access to its books, records, accounts, other sources of information, and its facilities as may be determined by the MPO's representative to be pertinent to ascertain compliance with such Regulations or directives. Where any information required of the Consultant is in the exclusive possession of another who fails or refuses to furnish this information, the Consultant shall so certify to the MPO's representative as appropriate, and shall set forth what efforts it has made to obtain the information. Sanctions for Noncompliance: In the event of the Consultant's noncompliance with the nondiscrimination provisions of this contract, the MPO's representative shall impose such contract sanctions as he may determine to be appropriate, including, but not limited to: withholding of payments to the Consultant under the contract until the Consultant complies, and/or cancellation, termination or suspension of the contract in whole or in part. 6. Incorporation of Provisions; The Consultant shall include the provisions of paragraphs 1 through 6 in every subcontract, including procurement of materials and leases of equipment, unless exempt by the Regulations or directives issued pursuant thereto. The Consultant shall take such action with respect to any subcontract or procurement as the MPO may direct as a means of enforcing such provisions, including sanctions for noncompliance; provided, however, that in the event a Consultant becomes involved in, or is threatened with litigation with a subcontractor or supplier as a result of such direction, the Consultant may request the MPO to enter into such litigation to protect the interests of the MPO; in addition, the Consultant may request the United States to enter into such litigation to protect the interests of the United States,. ARTICLE 23. DISADVANTAGED BUSINESS ENTERPRISES It is the policy of the U.S. Department of Transportation that Minority Business Enterprises as defined in 49 CFR 23, Subpart A, shall have the maximum opportunity to participate in the performance of contracts financed in whole or in part with Federal funds. Consequently the Minority Business Enterprise requirements of 49 CFR 23, exclusive of Subpart D, apply to this contract as follows: The Consultant agrees to ensure that Minority Business Enterprises as defined in 49 CFR 23, Subpart A, have the maximum opportunity in the performance of contracts and subcontracts financed in whole or in part with Federal funds. In this regard, the Consultant shall take all necessary and reasonable steps in accordance with 49 CFR 23, exclusive of Subpart D, to ensure that Minority Business Enterprises have the maximum opportunity to compete for and perform contracts. The Consultant and any subcontractor shall not discriminate on the basis of race, color, national origin or sex in the award and performance of contracts funded in whole or in part with Federal funds. These requirements shall be physically included in any subcontract. Failure to carry out the requirements set forth above shall constitute a breach of contract and, after notification from the MPO's representative, may result in termination of the contract by the MPO or other such remedy as the MPO deems appropriate. ARTICLE 24. NONDISCRIMINATION OF THE BASIS OF DISABILITY The Consultant agrees that no otherwise qualified disabled person shall, solely by reason of his disability, be excluded from the participation in, be denied the benefits of, or otherwise be subjected to discrimination under the project. The Consultant shall ensure that all fixed facility construction or alteration and all new equipment included in the project comply with applicable regulations regarding Nondiscrimination on the Basis of Disability in Programs and Activities Receiving and Benefiting from Federal Financial Assistance, as set forth at 49 CFR Part 27, and any amendments thereto. ARTICLE 25. DELINQUENT TAX CERTIFICATION Pursuant to Article 2.45 of the Business Corporation Act, Texas Civil Statutes, which prohibits the State from awarding a contract to a corporation that is delinquent in paying taxes under Chapter 171, Tax Code, the Consultant hereby certifies that it is not delinquent in its Texas franchise tax payments, or that it is exempt from or not subject to such tax. A false statement concerning the corporation's franchise tax status shall constitute grounds for cancellation of this contract at the sole option of the MPO. —7— ARTICLE 26. DEBARMENT/SUSPENSION The Consultant is prohibited from making any award or permitting any award at any tier to any party which is debarred or suspended or otherwise excluded from or ineligible for participation in federal assistance programs under Executive Order 12549, Debarment an Suspension, The Consultant shall require any party to a subcontract or purchase order awarded under this contract as specified in Title 49 of the Code of Federal Regulations, Part 29 (Debarment and Suspension) to certify its eligibility to receive federal funds and, when requested by the MPO, to furnish a copy of the certification. IN WITNESS WHEREOF, THE CITY AND THE CONSULTANT HAVE CAUSED THIS CONTRACT TO BE EXECUTED, BUT THE CONTRACT SHALL NOT BE VALID UNTIL SIGNED BY A DULY AUTHORIZED REPRESENTATIVE OF EACH PARTY. MCDONALD TRANSIT ASSOCIATES, C-- illiatn G. 'Barker, AICP Vice President Consulting Services ATTEST: Jeff SKTerry, Trans' lanner ATTEST: �11- Betty M. John on, City Secretary APPR XE9 AS TO ON NT: i - f, -S tela, First Assis nt City Manager APPROVED AS TO FORM: -8- arold Willard, Assistant City Attorney Work Program Attachment A Vt Program This proposed scope of work reflects our understanding of the six major tasks identified in the Request for Proposals (RFP), I. Review Current Data and Potential Once a notice to proceed is received, we will attend a kick - Resources off meeting with the City of Lubbock/Citibus staff to refine the project objectives, research design and schedule. This meeting will provide us with an opportunity to review Citibus's operations and service area. In addition, access to Citibus's previous studies, plans and data will allow us to build on the work that has already been accomplished and focus on the specific objectives of this project. As part of this task, all neighborhood groups will be contacted in order to get their views on service changes. In addition, all Citibus employees will be asked about service changes, particularly the bus operators. A major product of this task is an on -board survey of the fixed -route riders. In particular, this survey is to: • provide fare and service elasticities by market segment • determine the ridership by fare category • solicit passenger opinions regarding Citibus service quality • capture socio-economic and demographic information about the current riders This task requires a survey of passengers of Citibus' thirteen (13) regular routes, the Texas Tech sub -system, and the demand response service to gather socioeconomic and demographic data, as well as passenger attitudes City of Lubbock Consultant Contract Page A-1 Work Program Attachment A 1. Review Current Data and Potential Resources (continued) regarding the quality of Citibus service. Additionally, the survey should gather information regarding ridership by fare category and determine the average fare. This passenger survey shall entail a boarding and alighting survey, as well as the collection of origin and destination data. Since the results of the survey shall be used to develop recommendations for service improvements, the Consultant assumes that the 95% confidence level parameter is at the route level of analysis. To be most useful to Citibus, the on -board survey should include stated preferences of riders regarding fare and service changes. This latter information can be used in developing fare elasticities for use in the fare model being developed in this project The general proposed procedure for the on -board survey will be self -completion and return on the bus with an additional mail -back component. Every boarding passenger in sampled bus trips will be offered a uniquely numbered questionnaire upon boarding. The process works on the strict basis of one serialized questionnaire to one boarding. Passengers will complete and deposit the questionnaire in the return box as they alight. The unique serial number links the questionnaire to a route, trip, day, and time. Willing passengers who are not able to complete the questionnaire during the trip will have the option of returning it by mail. All questionnaires will be printed on card stock, and will be preprinted with a local return address and addressee -paid postage permit. The sampling plan to be used in the survey is a critical element. From a practical point of view, the sampling plan is related to items of cost and efficiency in conducting the City of Lubbock Consultant Contract Page A-2 Work Program Attachment A I. Review Current Data and Potential Resources (continued) survey. The cost of the study obviously increases with sample size. The logistical complexity of executing the survey is also generally increased with sample size. The sampling plan is also directly tied to issues of representativeness, and therefore, the ultimate utility of the survey. To achieve a representative, reliable survey, NuStats recommends that the sample be a two stage sample: (1) the first stage will be a sample of weekday revenue bus trips and (2) the second stage will be a survey of passengers boarding the sampled bus trips utilizing a self -completion questionnaire. The universe of bus trips will be stratified in order to ensure a representative sample, to ensure that data for specific routes will be adequate for route analysis and planning, and to reduce costs required to obtain specified precision and confidence levels. The strata will be based upon the following: (a) route; (b) direction (i.e. inbound, outbound);and (c) time of day (AM Peak, midday, PM Peak, evening, etc.) Sample size is a function of the sample error to be tolerated at a specified level of confidence. For example, at the sample error and level of confidence requirements stated in the RFP, one would need to have approximately 85 completed questionnaires for each route to do route -level analysis. However, boardings for all routes may not support this sample requirement. Therefore, a finite correction technique is recommended that determines sample by route taking into consideration the number of expected boardings. Thus, if the average passengers per us trip on a particular City of Lubbock Consultant Contract Page A-3 Work Proqram Attachment A route were 20 for 20 trips, and average daily boardings for that route were 400, the standard error needed for error of +/-.05 at the 95% confidence level would be .02551. The sample equation would be n = 384"400/(383+400) or 181 completed sample interviews. How many trip samples for a route will be required in order to achieve the minimum number of complete interviews? For purposes of the proposal, we have estimate that approximately 5,000 completed and usable questionnaires will be collected, processed, and analyzed. We will screen and recruit two highly qualified labor sources. One of the labor sources will be a temporary I. Review Current agency. The other will be a non-commercial training or Data and Potential placement organization. These community-based Resources organizations can frequently provide well -motivated workers (continued) for short-term assignments. Prior experience has shown. that routes with large numbers of expected boardings are often unrepresented because one surveyor cannot adequately handle the distribution of the questionnaires, and provide passenger assistance in completing the questionnaires. To ensure surveyors effectively distribute and collect questionnaires on trips with a large numbers of expected boardings, the NuStats team will use two surveyors for such trips. It has been NuStats experience that even highly qualified labor sources sometimes face challenges in meeting the high expectations set during on -board survey efforts. For this reason, the pilot test will be used to assess the performance of each of the labor sources. The full survey will proceed with one or both of these sources based on performance during the pilot test. City of Lubbock Consultant Contract Page A-4 Work Program Attachment A NuStats will be responsible for preparing the information for coding and for coding trip origins and destinations to zip code. Data entry will be performed by NuStats experienced staff of data entry clerks. Their work will be checked both electronically and manually. Electronic checks will be done via a computer-assisted data entry program (CADE). In CADE programs, limits will be set as to what data may be entered for each question, reducing the possibility of error. NuStats will also spot check the entry of surveys at random to verify accuracy. The necessary weighting and/or expansion factors will be calculated and added to the data file. Frequencies and descriptive statistics will be run using both the unweighted and weighted data. NuStats typically uses SPSS for data manipulation. Selected cross -tabulations will be run, such as a transfer matrix that shows the volume of transfers from one route to another by time of day. Transfer analysis may also be by day -parts. Other tabulations will be run using as banner variables -- selected demographics and/or route. We will work closely with MacDonald Transit, at this point, to focus on those analyses that will provide the most benefit. A small but important piece of the analysis will focus on the stated preference questions to derive elasticities of ridership with respect to fares, and to estimate the willingness of riders to trade changes in certain service attributes for some amount of a change in fare. Certain validations of the data will be conducted by the project manager. These data verification checks include: comparing boarding counts to ridership data, comparing passenger demographics to other Citibus and census data, and comparing the responses of respondents who completed the questionnaire on the bus vs. those that mailed back the questionnaire. The latter analysis should allow NuStats to draw inferences about non -response, City of Lubbock Consultant Contract Page A-5 Work Program Attachment A assuming those that mailback the questionnaire have characteristics in common with non -responders. A separate survey report will be provided which will document the procedures used. 2. Conduct Citibus In addition to the on -board survey, we will interview key Service Analysis community leaders identified to us in order to determine the depth and nature of support for public transportation in Lubbock. This task includes the evaluation of current service with respect to: • service needs • efficiency • productivity In addition, we will review the on-going data collection and performance review activities. We will make a brief, informal review of the Citibus: • routes • schedules • headways • hours of service • areas served • network characteristics • potential for service expansion The system, especially the recently revised routes, will be reviewed from both a planning and an operations standpoint. From a planning standpoint, the available City of Lubbock Consultant Contract Page A-6 Work Program Attachment A City of Lub ridership, demographic, trip generator and other information will be used to assess the current service and potential service changes. We will ride the existing routes to determine any operational difficulties or opportunities for improvement as far as the schedule adherence, missed transfers, driver safety practices, driver courtesy, fare adherence, condition of the equipment, and climate control on the bus. The data collection activities to be reviewed include: • sample size and composition • sample selection • data collection (including data sheets) • recording survey information • tabulating survey information • computing passenger trips and miles • periodic reports and Section 15 In our transit management experience, one of the first activities we undertake when we assume the management of a transit operation is a review of the transit performance and management information. In our view, a transit system cannot be properly managed without adequate, accurate and timely information about the system's assets, use, costs and performance. Nor can reasonable plans be made for the future of the system when the current statistical data about the existing system is faulty or incomplete. In short, we are acutely aware of the importance of this portion of the project. We have seen everything from non- random sampling (which is, unfortunately, quite common) to totally synthetic statistics. The products of this task are the documentation of the Consultant Contract Page A-7 Work Program Attachment A 3. Develop Performance Monitoring Program City of Lub service analysis and the data collection/performance activity review. This will be contained in the final report. Naturally, if there are some forms, report formats or other tools which, in and of themselves, would be useful, we will provide them to Citibus. The objective of this task is to provide the Citibus with a performance monitoring system for the fixed -route service. The system is to consider: • passenger productivity • transfer rate • schedule adherence • cost factors • farebox recovery ratio • revenue passenger comparisons • passenger satisfaction • public perception • performance standards • Citibus's data collection/processing capabilities • automation potential We believe that performance assessment begins with a statement of system goals. Previous reports have a set of goals that we will review with the City and Citibus to determine its current acceptability before proceeding.. Likewise, previous reports contain performance measures for the fixed -route and demand -responsive services. We will thoroughly review these with the City and Citibus before continuing with this task. We believe that the performance monitoring program should be: Consultant Contract Page A-8 Work Program Attachment A City of Lub • useful to managers and policy -makers, • representative of all of the basic elements as addressed by the stated goals of the system, • as little additional work as possible by relying on existing information as much as possible and by being on familiar computer software, and • able to pinpoint problem areas needing attention. Dr. Bob Babbitt conducted a seminar sponsored by the North Carolina DOT in October of 1994 on management performance measures for the public transit operators in North Carolina, so he will be responsible for this work task. We will review the current cost estimation and allocation approaches used by the City and Citibus to assure that these procedures are satisfactory for the computation of performance measures. The product of this task is a system including: • a statement of the system goals • a list of specific performance measures • an explanation of the sources of the information to be used to calculate these measures • target values or ranges for the performance measures based on internal objectives or peer systems • report formats • report frequency • a disk with spreadsheets which can be used to generate the recommended reports An overview of the performance monitoring system will be provided in the final report. We envision that a separate document may be needed to provide report formats and Consultant Contract Page A-9 Work Program Attachment A user instructions. 4. alyze Citibus J© unctions We will begin this study with a review of any personnel, staffing or organizational issues with the City's Project Director and the Citibus General Manager. Next, we will review the current organization chart and job descriptions. We will also interview the current Citibus staff. Based on our knowledge of transit system management, we will prepare a proposed organizational structure for Citibus. This will be supported by staffing information from peer systems. The staff functions to be addressed include: • administration • marketing • transportation • maintenance • planning • safety/training • insurance/claims • personnel/labor relations In order to improve the efficiency and performance of the organization, we will make recommendations on: • staffing changes • distribution of activities between the Citibus and City • role of privatization • organizational changes The product of this task will be a recommended organization, staffing and distribution of activities. Recommendations will also be made with respect to further City of Lubb ck Consultant Contract Page A-10 Work Program Attachment A 5. valuate Citibus Fixed -Route Fare Structure City of Lub privatization after reviewing these recommendations in a draft form with the City staff. These recommendations will be documented in the final report. We will accomplish the following sub -tasks: • estimate fare and service elasticities for various market segments, including groups of riders defined by frequency of transit use, • determine the current ridership under each existing fare category, • estimate total ridership and revenue under a variety of fare structures, including "deep discount" structures, • project the ridership by market segment for each alternative fare structure, • prepare a table of the current fare structures being used by peer systems, • in consultation with the City and Citibus, recommend a preferred program of fare changes to take place over the next few years along with revenue targets, • identify and solve non-cash fare media distribution problems, and • provide an implementation plan along with marketing suggestions. This task is made possible by the on -board survey Consultant Contract Page A-11 Work Program Attachment A conducted earlier using the concept of "behavioral intentions" or "stated preferences" which was also discussed earlier. Since we have implemented "deep discount" fares at some of the systems we manage, we are well aware of the steps required to do so. We are also familiar with the questions which usually arise when a fare increase is under consideration and feel that we can assist 6. Develop Final the City and Citibus staff to prepare for this decision. Recommendations and Report We will submit three copies of a draft final report prior to the production of the final report. The draft (and final) report 6. Develop will summarize all of the work accomplished under this Operational/Fare project. Once the City has reviewed the draft and provided Structure Analysis us with comments, we will submit twenty copies of the final (continued) report plus a reproducible original. City of Lubbf ck Consultant Contract Page A-12 Work Program Attachment A L1 City of Lubbock Consultant Contract Page A-13 Work Program Attachment A 6. Develop Final Recommendations and Report City of Lubbock Consultant Contract Page A-14 Project Budget Direct Lab Sours Ritte 12W Principol/Vice President 210 $30.00 $6,304 Senior Transportation Engineer 170 $25.00 $4,250 Senior Transit Pldruter 140- $20,00 $2,800 Transit Planner 220 $12.00 $2,540 Su ort $9,04 $855 Totals 835 $163 945 Libor Uvtrbead 1.50 x Direct Labor $25,263 Direct Expenses Travel Expenses $2,345 Airfare (7 x $160) $1,124 Per Diem (7 x $175) $1,225 Telephone, Postage, & N isc. $540 Subcontract (NuStats) $30,860 Reproduction _ S1,100 ^Total Direct Expenses $34,805 Tote Lesl Fee $76,918 10% Fee (excluding subcontract) $4,606 S81,5-24 NuStats Dim# Labor Hour Rite Design Execution Bats Coding Survey Analysis Total Hosts Row Cost Totals ! Project Manger Bricks $68 16 10 3 20 54 $3,672 Asst N Mgr Burke $52 45 80 45 40 210 $10,912 Systems Analyst A orzine S48 8 0 24 0 32 $1,536 Lead Research Asst TBD $35 32 80 40 80 232 58 120 Fn;rq clerks Various $15 0 0 55 24 79 $1,185_ Codes Various $15 0 0 45 24 69 $1,035 Total Labor hours by Task 101 170 217 188 676 Subtotal for NuStats Labor $4,930 $7,637 $6,934 $6,958 526,460 NuStats 1)ir d E:penscs Tmvel Austin/I..ubbock $450 $2,100 so s0 $2,550 Supplies $25 $250 $0 so $275 Telecomumdcations $25 $200 So so $225 Printing dt copying S25 5800 $0 So S825 Equipmeat fees So $200 So 50 $200 _ Mailing & shipping $25 $300 $0 s0 $325 Grand Totai $350 Total NuStatsExpenses $5 80 S11,487 S6 34 $6,958 $30,860 Submitted b3 NuStats, Ise., Revised on IV29195