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HomeMy WebLinkAboutResolution - 2015-R0254 - Contract - RD Thomas Advertising - Advertising And Marketing Services - 08/13/2015Resolution No. 2015-RO254 Item No. 6.16 August 13, 2015 RESOLUTION BE IT RESOLVED BY TI IE CITY COUNCIL OF THE CITY OF LUBBOCK: THAT the Mayor of the City of Lubbock is hereby authorized and directed to execute for and on behalf of the City of Lubbock, Contract No. 12323 for Advertising and Marketing Services by and between the City of Lubbock and RD Thomas Advertising, and related documents. Said Contract is attached hereto and incorporated in this resolution as if fully set forth herein and shall be included in the minutes of the City Council. Passed by the City Council on August 13, 2015 RO ARTSON, MAYOR ATTEST: Reb kcca Garza, City Secreta APPROVED AS TO W A< Loomis, City APPROVE AS TO FORM: Mad Weaver, City Attorney vw:cedocs/RES.Contract-RD Thomas Advertising July 10, 2015 Resolution No. 2015-R0254 CITY OF LUBBOCK, TX Advertising and Marketing Services CONTRACT 12323 This Service Agreement (this "Agreement') is entered into as of the 13 day of August 2015, ("Effective Date") by and between RD Thomas Advertising of Lubbock, Texas (the Contractor),and the City of Lubbock (the "City"). RECITALS WHEREAS, the City has issued a Request for Proposals for Advertising and Marketing Services WHEREAS, the proposal submitted by the Contractor has been selected as the proposal which best meets the needs of the City for this service; and WHEREAS, Contractor desires to perform as an independent contractor to provide Advertising and Marketing Services, upon terns and conditions maintained in this Agreement; and NOW THEREFORE, for and in consideration of the mutual promises contained herein, the City and Contractor agree as follows: City and Contractor acknowledge the Agreement consists of the following exhibits which are attached hereto and incorporated herein by reference, listed in their order of priority in the event of inconsistent or contradictory provisions: 1. This Agreement 2. Exhibit A — General Requirements 3. Exhibit B — Proposal and Best and Final Offer 4. Exhibit C — Insurance Requirements Scope of Work Contractor shall provide the services that are specified in Exhibit A. The Contractor shall comply with all the applicable requirements set forth in Exhibit B and C attached. Article 1 Services 1.1 Contractor agrees to perform services for the City that are specified under the General Requirements set forth in Exhibit A. The City agrees to pay the amounts stated in Exhibit B, to Contractor for performing services. 1.2 Contractor shall use its commercially reasonable efforts to render Services under this Agreement in a professional and business -like manner and in accordance with the standards and practices recognized in the industry. Nonappropriation clause. All funds for payment by the City under this Agreement are subject to the availability of an annual appropriation for this purpose by the City. In the event of nonappropriation of funds by the City Council of the City of Lubbock for the goods or services provided under the Agreement, the City will terminate the Agreement, without termination charge or other liability, on the last day of the then -current fiscal year or when the appropriation made for the then -current year for the goods or services covered by this Agreement is spent, whichever event occurs first. If at any time funds are not appropriated for the continuance of this Agreement, cancellation shall be accepted by the contractor on thirty (30) days prior written notice, but failure to give such notice shall be of no effect and the City shall not be obligated under this Agreement beyond the date of termination. Article 2 Miscellaneous. 2.1 This Agreement is made in the State of Texas and shall for all purposes be construed in accordance with the laws of said State, without reference to choice of law provisions. 2.2 This Agreement is performable in, and venue of any action related or pertaining to this Agreement shall lie in, Lubbock, Texas. 2.3 This Agreement and its Exhibits contains the entire agreement between the City and Contractor and supersedes any and all previous agreements, written or oral, between the parties relating to the subject matter hereof. No amendment or modification of the terms of this Agreement shall be binding upon the parties unless reduced to writing and signed by both parties. 2.4 This Agreement may be executed in counterparts, each of which shall be deemed an original. 2.5 In the event any provision of this Agreement is held illegal or invalid, the remaining provisions of this Agreement shall not be affected thereby. 2.6 The waiver of a breach of any provision of this Agreement by any parties or the failure of any parties otherwise to insist upon strict performance of any provision hereof shall not constitute a waiver of any subsequent breach or of any subsequent failure to perform. 2.7 This Agreement shall be binding upon and inure to the benefit of the parties and their respective heirs, representatives and successors and may be assigned by Contractor or the City to any successor only on the written approval of the other party. 2.8 All claims, disputes, and other matters in question between the Parties arising out of or relating to this Agreement or the breach thereof, shall be formally discussed and negotiated between the Parties for resolution. In the event that the Parties are unable to resolve the claims, disputes, or other matters in question within thirty (30) days of written notification from the aggrieved Party to the other Party, the aggrieved Party shall be free to pursue all remedies available at law or in equity. 2.9 At any time during the term of the contract, or thereafter, the City, or a duly authorized audit representative of the City or the State of Texas, at its expense and at reasonable times, reserves the right to audit Contractor's records and books relevant to all services provided to the City under this Contract. In the event such an audit by the City reveals any errors or overpayments by the City, Contractor shall refund the City the full amount of such overpayments within thirty (30) days of such audit findings, or the City, at its option, reserves the right to deduct such amounts owing the City from any payments due Contractor. 2.10 All funds for payment by the City under the contract are subject to the availability of an annual appropriation for such purpose by the City. In the event of non -appropriation of funds by the City Council of the City of Lubbock for the goods or services provided under the contract, the City will terminate the contract, without termination charge or other liability, on the last day of the then -current fiscal year or when the appropriation made for the then -current year for the goods or services covered by the contract is spent, whichever event occurs fust. If at any time funds are not appropriated for the continuance of the contract, cancellation shall be accepted by the Seller on thirty (30) days prior written notice, but failure to give such notice shall be of no effect and the City shall not be obligated under the contract beyond the date of termination. 2.11 The City reserves the right to exercise any right or remedy to it by law, contract, equity, or otherwise, including without limitation, the right to seek any and all fomes of relief in a court of competent jurisdiction. Further, the City shall not be subject to any arbitration process prior to exercising its unrestricted right to seek judicial remedy. The remedies set forth herein are cumulative and not exclusive, and may be exercised concurrently. To the extent of any conflict between this provision and another provision in, or related to, this document, this provision shall control. IN WITNESS WHEREOF, this Agreement is executed as of the Effective Date. CITY OF LUBBOCK, TX: Glen C ertson, yor T: T: Rebe t a Garza, City Secretary APPROVED AS TO CONTENT: Jeff McIdtJMlic Information Officer APPRO O ORM: Chad Weaver, City Attorney CONTRACTOR: ontra tor's Signature ZI 0<1W Lloyd taballero, President GENERAL REQUIREMENTS SCOPE OF WORK Exhibit A The City of Lubbock, hereinafter referred to as "the City", is soliciting proposals for the services of a full- service advertising/marketing agency to assist with a variety of marketing, advertising, and other media campaigns for various City departments. Services may involve a single aspect of a media campaign all the way to a 360 media campaign. Strategies for advertising campaigns may be ATL (Above the Line), BTL (Below the Line), or TTL (Through the Line). Needed advertising means may include, but are not limited to: print; video; audio; online; social media; and billboards/banners. The Offeror will advise on advertising/marketing strategy; content and design of material; prepare the advertising/marketing product; select the appropriate media for advertising; place the buy; and handle the billing. The City will pay the Offeror its hourly rate for these services and will reimburse the offeror the invoiced amount for media buys. The main priority, goal, and objective for the various City departments would be to determine the best way to reach its target audience for a specific event/program. Specific priorities though will vary by department and by event/program. Video work could include anything from a 15 -second PSA/Promo to a 30 -minute or longer informational video. The video work could also include animation. Completed projects could be needed in a variety of media, including digital and DVD. Offerors are invited to submit demonstrated competence and qualifications of their firm for providing these services. The information contained within this document is intended to provide interested funis with the requirements and criteria that will be used to make the selection. The offerors will be required to furnish the following with their proposals A. Hourly fee for agency services. B. Name of the account executive who will handle the account. C. Commission percentages on all placed media, printing and production. D. Please include any languages, if any, that your company can translate into, and how much the translation services cost. G. Proposed method for handling billing with the City of Lubbock. H. Offeror's demonstrated ability with effective advertising: print publications, video production, and online/social media campaigns. See evaluation criteria. I. One original and five copies of proposal, clipped on or in notebook. J. In order to maintain consistent branding across the organization, final projects proofs need to be reviewed by the Public Information Office in addition to the requesting department. CONTRACT TERMS AND CONDITIONS It is understood that any resulting contract executed will contain the following Indemnification and Release language: a) Indemnification It is further agreed that the Contractor (separately and collectively the "Indemnitee") shall indemnify, hold harmless, and defend the City, its officers, agents, and employees from and against any and all claims, losses, damages, causes of action, suits, and liability of every kind, including all expenses of litigation, court costs, and attorney's fees, for injury to or death of any person or for damage to any property arising out of or in connection with the work done by the Contractor under this Contract. Such indemnity shall apply regardless of whether the claims, losses, damages, causes of action, suits, or liability arise in whole or in part from the negligence of the City, any other party indemnified hereunder, the Contractor, or any third party. b) Release The Contractor assumes full responsibility for the work to be performed hereunder and hereby releases, relinquishes, and discharges the City, its officers, agents, and employees from all claims, demands, and causes of action of every kind and character, including the cost of defense thereof, for any injury to or death of any person and any loss of or damage to any property that is caused by, alleged to be caused by, arising out of, or in connection with the Contractor's work to be performed hereunder. This release shall apply regardless of whether said claims, demands, and causes of action are covered in whole or in part by insurance and regardless of whether such injury, death, loss, or damage was caused in whole or in part by the negligence of the City, any other party released hereunder, the Contractor, or any third party. c) Contract Tern The period of this contract shall be for one year contingent upon City Council approval. This contract may be renewed at the expiration of its term by agreement of both parties. Such renewal may be for (4) four additional one-year periods, if agreeable to all parties for a total contract length of five years. 1.1 Notice of Intent to renew will be given to the Offeror in writing by the City Director of Purchasing and Contract Management, normally 60 days before the expiration date of the current contract. (This notice will not be deemed to commit the City to a contract renewal.) 1.2 It should be noted that multiyear contracts may be continued each fiscal year only after funding appropriations and program approval have been granted by the City of Lubbock City Council. In the event that the City of Lubbock City Council does not grant necessary funding appropriation/program approval, then the affected multiyear contract becomes null and void effective October 1 of the fiscal year for which such approvals have been denied. 1.3 This contract shall remain in effect until the expiration date, performance of services ordered, or termination of either party with a sixty (60) day written notice by either party prior to any cancellation. Such written notice must state the reason for cancellation. C_ Exhibit B I5-12323\IA Ad, cM: n and Marknog Set%wer SUBMIT TO: CITY of LUBBOCK raj CITY OF TEXAS LUBBOCK, Purchasing &Contrast Management I c .� 1625 136 lubboek REQUEST FOR Lubbock TX 79401-3830 ckTXStreet,19 01-38 0 tI t t PROPOSAL CONTACT PERSON: Jtdrts Alvarez 15-12323—MA TEL: 806.775.2169 AN EQUAL FAX: OPPORTUNITY 806,775 2164http.'-purchasingci lubbock taus EMPLOYER TITLE: Advertising and Marketing Services I SUBMITTAL DEADLINE: April 27, 2015, 3:00 p.tn- CST PRE PROPOSAL DATE, TIME AND LOCATION: Deleted dm ;dd.1, 1Wdvhnr. nrRerdkas afrhr medr 4drlhrry. ,Al11 hrrnarnrdamprned. RESPONDENT NAME: IF RETURNING AS A "NO RESPONSE", PLEASE STATE REASON. MAILING ADDRESS: Po 86y 6 - CITY -ST4TE-ZIP: The City of Lubbock appreciates time and effort in preparing proposals. !<e%b•e � TX All Offerors should familiarize themselves with the INSTRUCTIONS TO OFFERORS and GENERAL REQUIREMENTS in the RFP. TELEPHONE NO: /_ ^ {Y Th. City at L bbaCk Rs[Te! LIC right to Kcgg W Mari any and all proposals in FAX NO• whole or in pan and waive any informality in the compctitise proposal S process. Further, the City racers the right to enter into any conuact deemed to be in the best interest of the City h is the intent and purpose of the City that the request permits competitive E-MAIL:I (� l0 6C d'f'" if • Cc -4—% proposals. It is the Offeror's responsibility to advise the City of Lubbock Director of Purchasing and Contract M—li menu if any language, FEDERAL TAX ID NO. OR SOCIAL. SECURITY NO. requirements, me., or any combinmions thereof, iwdarrtendy restricts or limits the mquimnents sated in the RFP to a single source. Such notification must be submitted in writing and must be mccived by the Direct" of Purchasing and Contract Monagammi no later than five (5) business days ria to the above submitral deadline. THE OFFEROR HEREBY ACKNOWLEDGES RECEIPT OF AND AGRF_,cc ITS PROPOSAL 15 RASED ON A -NY ADDENDA POSTED O\ gIDSYNC.CON_✓ YES_ NO The City of Lubbock Charter sratea that no officer or maployce of the City can benefit from any contract, job, work or service for the municipality or be interested in the sok to the City army supplies. cquipmenl, material or articles purchased Will any officer or employee of the City, or member of their Immediate firstly, bencra flan the award of the contract to the above firm^_ YES_ NO IN COSIPLLANCE WITH THIS SOLICITATION. THE UNDERSIGNED OFFEROR RAVING EXAMINED THE REQUEST FOR PROPOSAL, AND BEING FAMILIAR WITH THE CONDITIONS TO BE MET, HEREBY SUBMITS THE FOLLOWING. AN INDIVIDUAL AUTHORIZED TO BIND THE COMPANY MUST SIGN THE FOLLOWING SECTION. FAILURE TO EXECUTE THIS PORTION STAY RESULT IN PROPOSAL REJECTION. By my signature 1 certify that the offer is made Without prior understanding, agreement. or connection with any corporation, firm, business entity, or person submitting an offer fa the same materials, supplies, equipment. or service(s), and is in all taperers fair and without collusion or fraud. 1 further agree that if the offer is accepted, the O(fm ar shot] canary, sell, assign, or transfer to the City of Lubbock all right, title, and interest in and to all causes of action it may new or hertafier acquire under the Anti-trust laws of the United Stales and the State of Tests for price facing minting to the particular commodity(s) or service (s) purchased or acquired by the City of Lubbock. At the City's ducmdon, such assignment shall be made and become effective at the thricJbSCID, imilys final paypmnt to the vends. A ed Signature Tide PrinLOType Name Date THIS FORA DI UST BE CONI PLETED AND RETURNED WITH YOUR RESPONSE. S purchase ]lid DocummtstBuyer-Marm2g 15 -MAXIS -12323 -MA Adven,2ing mad Markami; Scnices 15.12323- MA_Advmising and Morkcting_Snviccs FmoIAoe H April 27, 2015 City Of Lubbock PO Box 2000 Lubbock, Texas 79457 The Honorable Mayor and City Council, I would like to express my gratitude for allowing RD Thomas Advertising to submit our proposal to the City of Lubbock for the RFP for Marketing and Advertising Services. I have worked on the City of Lubbock account since 1999 and understand the scope of work necessary to complete projects for the City of Lubbock on time and within budget. I understand that the scope of work may include, but is not limited to: print, video, audio, online, social media, billboards, strategy as well as media planning and placement. Furthermore, I affirm that I have the authority to bind RD Thomas Advertising to a contract with the City of Lubbock. It would be an honor and privilege to continue working on this account. Sincerely, Lloyd Caballero President 4601 South Loop 289 • Suite 20 • Lubbock Texas 79424 Questionnaire 1. What separates your agency from other agencies RD Thomas Advertising is a full-service firm specializing in advertising, marketing, video production, web development and design communication. We offer a more integrated experience for our clients with a wider range of services than a traditional ad agency: Creative/Brand Platform Development Our agency firmly believes your brand is the foundation on which all other aspects of your organization are built. RD Thomas will provide consistent creative support with quick turnarounds. The scope of our creative support services includes, but is not limited to: strategic brand platform development, creative direction, concept development, innovative graphic design, art direction, visual corporate identity development, exterior signage design/consultation, copywriting, broadcasUvideo production, competitive vendor bidding coordinationtfulfillment. With our extensive in-house creative capabilities, we are confident RD Thomas will provide the most qualified, cost -competitive, strategic support the industry has to offer. Media Services With our extensive regional and national media -buying experience, RD Thomas possesses the in - market relationships necessary to negotiate favorable rates, terms, and added value for our clients. We will recommend a media -purchasing strategy that best meets our client's goals, securing the best rates, maximizing added value, and ensure media strategy is implemented in a timely manner. RD Thomas will utilize our media research support services to conduct media research and audience measurement in order boost the performance of media buys across all mediums. In 2014, RD Thomas partnered with a nationally -renowned, digital industry leader, providing our clients the ultimate platform on which to place, manage and evaluate our digital/mobile media buys. This proprietary platform offers complete transparency to the management of and analytics associated with our digital campaigns, creating unmatched cost efficiency and ROI effectiveness. Our buy maintenance and post -buy analysis services include, but are not limited to: trafficking all creative materials to respective media, checking and verifying media invoices for discrepancies and coordinating the issue of makegoods, when necessary, and coordinating and implementing public relations and promotions, and identifying co -branding opportunities in marketplace. Agency Video Production Process RD Thomas prides itself on our in-house video production team. We've developed award-winning and results -driven campaigns for clients that range from the financial sector to the telecom industry, as well as non-profit and Christian organizations. Our team consists of our Broadcast Director as well as a Videographer/Editor. Keeping the production in house affords us the opportunity to be flexible and cost-efficient for our clients and eliminate the need for a third party production vendor and the markups associated with using a production/edit facility. Our capabilities include shooting, editing, graphics and 2D and 3D animation. We have relationships with casting agencies in Houston, Dallas and Albuquerque and work with studios and individuals across the country for voiceover talent. The broadcast creative process is as follows: all creative is scripted and storyboarded for client approval. The client is welcome to participate during the casting process, however, most clients prefer to receive the broadcast team's final talent recommendations and provide their approval at that point. WebAnteractive & Social Media Services Our extensive web design and development experience means our clients receive thoughtful, innovative design, development and on-going maintenance of their digital presence. In addition to creating, hosting and maintaining our clients' websites, RD Thomas also provides full social media development and management support, allowing our clients another avenue through which to engage customers. Questionnaire - 2.Our Capabilities/Services Messaging & Strategy We want to understand what you want to say so we can assist In delivering the most creative direction to communicate your message and the most effective strategy for speaking to your audience. Brand Development Creative Direction Account Service Marketing Research Copywriting Video & Post Production Corporate and broadcast mediums are unique. Having the capability to produce these projects in-house allows us to deliver a creative product that incorporates the client message via an engaging and emotional visual and audible experience. Our video production services include: Broadcast TV & Radio Production Long -form Video Production Up to 4K HD Capture and Editing Color Grading & VFX Motion Graphics Voice Over and Narration Multi -Format Delivery Media Placement With our extensive regional and national media -buying experience, RD Thomas possesses the in -market relationships necessary to negotiate favorable rates, terms, and added value for our clients. Our media placement services Include: Media Planning/Buying Added Value Negotiation Co -Branded Partnerships Proprietary Digital Buying Platform ` Post -Buy Analysis Print Design & Photography It's important to have a successful message, but wilhout the right execution, it can lose its effectiveness. Our creative department is well -versed on persuasive and aesthetically- engaging solutions to support your communication efforts. Graphic Design & Art Direction Studio and Location Photography Identity and Logo Design Translating (Spanish) Services Web Development Successful web design is more than extending your brand by converting it to a different medium. It's projecting your message and identity effectively into a complex environment with the perfect mix of information architecture, aesthetics and an engaging user experience. Web Design & Development Online Application (App) Development Statistical Management & Analysis Cloud -Based Hosting Solutions Social Media Platform Performance We possess the strategic messaging knowledge and platform -specific understanding to create and deliver engaging posts and pages. From Facebook and Twitter to Instagram and Pinterest, wherever your customers are talking, we will get you in the conversation with them. In addition, we utilize an in-house buying desk for digital and mobile audience targeting. Social Media Page Design Post/Tweet CopywnLng and Design Targeted Platform Ad Buying for Digital and Mobile Audience Interaction Monitoring Audience Interaction/Response Audience Analytics Questionnaire 3.Describe the creative process and how/when your agency involves the client? RD Thomas prides itself on clear and consistent communication with our clients. We view our role as an extension of your team and as such we strive to stay engaged and plugged in to your team, business and industry. We feel that part of the creative process always starts with face-to-face communication with the client. Most of the time those meetings are based off the specific project or campaign. The account service team is always part of the meeting. Client meetings to discuss projects will usually also involve a member of the creative team or media buying team depending on the scope of the work. All projects will come with a budget or estimate that the client will sign off on to allow agency to begin work. Once we have been given the directive from the client, we are a firm believer in collaboration when it comes to the creative process. It all starts when we collaborate as a team in-house on the project or campaign to find the best solution to the client's needs. That collaboration then spills over for client input early on in the design or production process on design comps or storyboards. Ultimately, the finished project is one that the client has been involved in from start to finish. Questionnaire 4.Case Studies Jesus Tattoo RD Thomas Principles Assigned to Project: Campaign Launch Ashleigh Sawyer, Account Director - Current Employee Rico Vega, Senior Art Director - Recent Employee Shane Nassiri, Broadcast Director - Current Employee lylana Nassiri, Lead Designer - Current Employee Noemi Martinez, Web Programmer - Current Employee Situation A group of forward -thinking Christians came to RD Thomas and challenged the team with a unique task: tell the greatest love story of all time (the story of Jesus Christ and his transformative love for humanity) in a way that's never been done before, and use traditional marketing and advertising tactics to share the message with the world. The target audience was defined as people who a) have never heard the message of salvation or b) have not connected to more traditional "preachy" or "churchy" methods of explaining the message of salvation. There was nothing to sell. The only call to action was for people to share our message with as many people as possible. The only method of contact available to the public was via an online form or email address, both of which were administered by the RD Thomas team and passed along on a regular basis to a team of anonymous volunteers to help follow up with those people who had questions regarding their faith. Determining how to measure success fell to RD Thomas team as well. There was to be no sales message as the movement was in no way shape or form a fundraising entity and there was to be no call to action from any organized institution, church or non-profit organization. Strategy The media mix included a 30 -day outdoor blitz of 40 outdoor boards across the Lubbock DMA, a multi- platform social media movement, a 6 -minute short film that anchored the website jesustattoo.org and 7 testimonial videos featuring real-life sinners (not actors) telling their story of transformation. The campaign concept centered around a singular image of Jesus covered in tattoos which depicted some of the sins of humanity, and the web address. The image was captivating and designed to elicit a strong reaction from the viewer, whether positive or negative. All messaging sought to send viewers to the website to watch the video and understand the full scope of what the image represented. The video, which went viral, depicts a shaggy -haired man, meant to be Jesus Christ, in the role of a tattoo artist who throughout the day transforms the negative labels tattooed on people's bodies into positive ones. "Addict" becomes "Freedom." "Useless" becomes "Purpose." At the end of the video it is revealed that Jesus has taken the negative labels onto himself. Results The campaign received national coverage and gained tremendous support and interaction the world over via social media and other interactive online outlets. Below is a summary of the campaign's measurable highlights: Web Traffic • 157,718 people (unique visitors) have visited JesusTattoo.org across 170 countries including the United States, Canada, Brazil, UK, Italy and Australia. • 205 people have clicked "Yes I prayed the prayer" button • 2,148 people contacted us through the website contact form with comments and/or questions • Lubbock only accounted for 5.12% of total U.S. web traffic proving a truly national/global outreach. Campaign Interaction Breakdown From the Website: • 7,572 people have shared the website from the website • 14,990 people have clicked through to the website via one of the 7,572 shares • 2,522 of the 14,990 clicked through on a desktop computer • 12,468 of the 14,990 clicked through on a mobile device From Facebook: • 2,352 total shares of our posts on Facebook • 612,783 people reached through Jesus Tattoo Facebook posts, shares, etc. Media Coverage Breakdown • 346 stories in the media about Jesus Tattoo including Good Morning America, The Huff ington Post and the UK's Daily Mail. Social Media Breakdown • 6,944 Facebook Likes • 88,512 Jesus Tattoo video views via Facebook • 75,186 testimonial video views via Facebook • 382 Twitter followers • 384 Instagram followers • 944 YouTube Channel subscribers • 262,950 Jesus Tattoo video views on YouTube (original video) • 15,984 Testimonial video views on YouTube - 153,118 non-English language Jesus Tattoo video views (videos created organically by other groups with subtitles to share the JT message in other languages) Ouestionnaire - 5. If your agency has worked in the past or are currently working for another municipality, provide a description of work performed Since 1999 the City of Lubbock has been our account. During that time we have worked on one other municipality account. That account was a project client and it was the City of Hobbs, NM. Our scope of services for that client ranged from designing a new city logo, working with their chamber to create a new website and videos as well as a traffic calming campaign for areas around school zones that utilized outdoor. radio and web. 6. Does your agency have any potential account conflicts? RD Thomas Advertising has not potential account conflicts. 7. In the past three years, have you had a contract canceled or not extended due to performance issues? If yes, pleas explain in detail. RD Thomas Advertising has not had a contract canceled or not extended in the past three years due to performance issues. r., II ..,...... , ac*mvccN .-ca :.: i May 29, 2015 City Of Lubbock Purchasing Department Attn: Marta Alvarez, Director of Purchasing and Contract Management 1625 13th Street Lubbock, Texas 79401 Dear Ms. Alvarez On behalf of RD Thomas Advertising I would like to express our gratitude for allowing us to submit our best and final offer (BAFO) for consideration of award for RFP 15 -12323 -MA. As President of the company I certify that I am authorized to bind RD Thomas Advertising in a contract with the City of Lubbock. Attached you will find our submitted schedule of rates per your email for the best and final offer. If you have any questions please don't hesitate to contact me at 806-441-9630 or lloydc@rdtadv.com. I look forward to working with the City of Lubbock. Sincerely, Lloyd Caballero President .. F• '.L*. Loup 289 Suite 0 IvCW-6T =e 713 IJd rillf51,T I,:m.: iUU7 _.015 i 1!I'-, r 8UG795 720C F:n ADVERTISING DEWGN MARKETING VIDEO PRODUCTION A POST INTERACTIVE May 28, 2015 City of Lubbock, Texas Advertising and Marketing Services RFP 15 -12323 -MA SCHEDULE OF RATES EXHIBIT A DESCRIPTION HOURLY RATE Design S &)— -Shooting Shooting and editing $ a^ Web design services xo AM Public relations planning & coordination $ D — Creative and copywriting $ Translation services (print & electronic) $ COMMISSIONS % Media (Examples: local television, cable & radio) % Printing & production (Examples: newspaper, magazine & brochures) ". a S LIST ANY OTHER HOURLY RATES OR COMMISIONS IN THE SPACE PROVIDED BELOW 1, nG� t5 C� 4 or.a�lewns i I All invoices must be itemized, showing the hourly breakdown and commission percentages. Exbitit C City of Lubbock, Texas Advertising and Marketing Services RFP 15 -12323 -MA INSURANCE REQUIREMENTS SECTION A. Prior to the approval of this contract by the City, the Contractor shall furnish a completed Insurance Certificate, along with a copy of the additional insured endorsement, to the City, which shall be completed by an agent authorized to bind the named underwriter(s) to the coverages, limits, and termination provisions shown thereon, and which shall furnish and contain all required information referenced or indicated thereon. THE CITY SHALL HAVE NO DUTY TO PAY OR PERFORM UNDER THIS CONTRACT UNTIL SUCH CERTIFICATE SHALL HAVE BEEN DELIVERED TO THE CITY. INSURANCE COVERAGE REQUIRED SECTION B. The City reserves the right to review the insurance requirements of this section during the effective period of the contract and to require adjustment of insurance coverages and their limits when deemed necessary and prudent by the City based upon changes in statutory law, court decisions, or the claims history of the industry as well as the Contractor. SECTION C. Subject to the Contractor's right to maintain reasonable deductibles in such amounts as are approved by the City, the Contractor shall obtain and maintain in full force and effect for the duration of this contract, and any extension hereof, at Contractors sole expense, insurance coverage written by companies approved by the State of Texas and acceptable to the City, in the following type(s) and amount(s): TYPE AMOUNT Worker's Compensation The Contractor shall elect to obtain worker's compensation coverage pursuant to Section 406.002 of the Texas Labor Code. Further, Contractor shall maintain said coverage throughout the term of the Contract and shall comply with all provisions of Title 5 of the Texas Labor Code to ensure that the Contractor maintains said coverage. Any termination of worker's compensation insurance coverage by contractor or any cancellation or non -renewal of worker's compensation insurance coverage for the Contractor shall be a material breach of this Contract." The contractor may maintain Occupational Medical and Disability Insurance in lieu of Workers' Compensation. In either event, the policy must be endorsed to include a wavier of subrogation in favor of the CITY OF LUBBOCK. The Contractor shall also provide to the CITY OF LUBBOCK proof of Employers' Liability in an amount no less than $500,000. Professional Liability $ 1,000,000 (Combined Single Limit) The City of Lubbock shall be named a primary additional insured with a waiver of subrogation in favor of the City on all coverage's to include Products and Completed Operations. All copies of the Certificates of Insurance shall reference the project name or bid number for which the insurance is being supplied. ADDITIONAL POLICY ENDORSEMENTS The City shall be entitled, upon request, and without expense, to receive copies of the policies and all endorsements thereto and may make any reasonable request for deletion, revision, or modification of particular policy terms, conditions, limitations, or exclusions (except where policy provisions are established by law or regulation binding upon either of the parties hereto or the underwriter of any of such policies). Upon such request by the City, the Contractor shall exercise reasonable efforts to accomplish such changes in policy coverages, and shall pay the cost thereof. REQUIRED PROVISIONS The Contractor agrees that with respect to the above required insurance, all insurance contracts and certificate(s) of insurance will contain and state, in writing, on the certificate or its attachment, the following required provisions: a. Name the City of Lubbock and its officers, employees, and elected representatives as additional insureds, (as the interest of each insured may appear) as to all applicable coverage; b. Provide for 30 days notice to the City for cancellation, nonrenewal, or material change; c. Provide for notice to the City at the address shown below by registered mail; d. The Contractor agrees to waive subrogation against the City of Lubbock, its officers, employees, and elected representatives for injuries, including death, property damage, or any other loss to the extent same may be covered by the proceeds of insurance; e. Provide that all provisions of this contract concerning liability, duty, and standard of care together with the indemnification provision, shall be underwritten by contractual liability coverage sufficient to include such obligations within applicable policies. f. All copies of the Certificates of Insurance shall reference the project name or bid number for which the insurance is being supplied. NOTICES The Contractor shall notify the City in the event of any change in coverage and shall give such notices not less than 30 days prior the change, which notice must be accompanied by a replacement CERTIFICATE OF INSURANCE. All notices shall be given to the City at the following address: Marta Alvarez, Director of Purchasing and Contract Management City of Lubbock 1625 131, Street, Room L04 Lubbock, Texas 79401 SECTION D. Approval, disapproval, or failure to act by the City regarding any insurance supplied by the Contractor shall not relieve the Contractor of full responsibility or liability for damages and accidents as set forth in the contract documents. Neither shall the bankruptcy, insolvency, or denial of liability by the insurance company exonerate the Contractor from liability.