HomeMy WebLinkAboutResolution - 2016-R0241 - Approve 2016 Cultural Arts Grant Program - 07/28/2016Resolution No. 2016-RO241
Item No. 6.15
July 28, 2016
RESOLUTION
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF LUBBOCK:
THAT the City Council hereby approves the recommendation from the Cultural Arts
Grant Review Committee and the Civic Lubbock, Inc. Board of Directors for the first of
two granting periods for the 2016 Cultural Arts Grant Program using Hotel Occupancy
Tax funds allocated for FY 2015-2016.
Passed by the City Council on July 28, 2016
Wj �
DANIEL M. P E, MAYOR
ATTEST:
Re ecca Garza, City Sec eta
APPROVED AS TO CONTENT:/'
VVA
Scott Snider, Assistant City Manager
APPROVED AS TO FORM:
r
i
Justin P uitt, Assistant Oty Attorney
ccdocs/RES. Adoption — CAG & CLI Hotel Tax fiscal Year 2015-16
July 11, 2016
art • cutture - entertainment
June 27, 2016
Mr. Freddy Chavez
Director
Lubbock Memorial Civic Center
City Bank Auditorium -Coliseum
1501 Mac Davis Lane
Lubbock, Texas 79401
Dear Mr. Chavez,
The Cultural Arts Grant Review Committee for the City of Lubbock's Cultural Grants Program
has determined its recommendations for the first granting cycle of 2016. This recommendation
was presented to the entire Civic Lubbock, Inc. Board of Directors on June 27, 2016 and was
approved as recommended. All applicants recommended for grant awards are in good standing
with the City of Lubbock and Civic Lubbock, Inc.
The Hotel Occupancy Tax allocated for the 2016 Cultural Arts Grant Program provided for
$402,642.00 to be granted over two granting cycles. In addition, interest earned ($608.29) and
carryover funds of $.15 from the 2015 Cultural Arts Grant Program are available for the 2016
program, making the amount designated for the 2016 Cultural Arts Grant Program a total of
$403,250.44. The Board of Directors have elected to absorb all expenses related to
administering the program, therefore no administrative expenses will be deducted and the entire
allocation will be available for the 2016 Cultural Arts Grant Program.
The Cultural Arts Grant Review Committee is comprised of five members; three Civic Lubbock,
Inc. Directors assigned by Civic Lubbock, Inc. and two members -at -large appointed by the City
Council. They are as follows:
Stephanie Massengale, CLI Board of Directors/Chair of the Grant Review Committee
Jake Seideman, CLI Board of Directors
Peter Hur, CLI Board of Directors
Martha Ann McDonald, Member -at -Large appointed by City Council
Emily Wilkinson, Member -at -Large appointed by City Council
CLI. Ciuic Lubbock Inc • 1501 mac Dauis Lane • Lubbock, Texas 79401 • 806-775-2242 • fax 806-775-3240 ti
www.ciuiclubbock.com
Mr. Freddy Chavez
June 27, 2016
Page 2
In reviewing requests and developing funding recommendations for each application, the
Cultural Arts Grants Review Committee followed the approved Cultural Arts Grant Guidelines
and Procedures. A Grant Workshop was held on May 2, 2016 for organizations wishing to apply
for a Cultural Arts Grant. Included among the workshop presenters were representatives from
Visit Lubbock (the Lubbock Convention and Visitors Bureau).
Accompanying this document are the results of the Cultural Arts Grant Review Committee
meeting held on June 14, 2016. Twenty applications were received for this first grant (June
2016) funding cycle and nineteen applications are recommended for full or partial funding. The
total amount of funding requested for this grant cycle was $332,810.00 of which $221,790.00 is
recommended for funding from the 2016 City of Lubbock Cultural Arts Grant Program. Of the
nineteen grant awards recommended, three cover an entire season (or year). Those organizations
chose to submit one application for the full year rather than submitting an application for each of
the two granting cycles. With that in mind, the Committee is recommending an amount that is
approximately 55% of the Hotel Occupancy Tax and interest available for the 2016 Cultural Arts
Grant Program.
The Civic Lubbock, Inc. Board of Directors requests that the City Council consider approval of
the Cultural Arts Grant allocations in the amount of $221,790.00 as recommended by the
Cultural Arts Grant Review Committee and approved by the Civic Lubbock, Inc Board.
Sincerely,
;1* raylor, Jr.
President
Civic Lubbock, Inc.
Attachments
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Cultural Arts Grant Review Committee
Recommendations
June 2016 —1st Granting Cycle
1606-001 Lubbock Moonlight Musicals, Inc.
Moonlight Broadway 2016/2017 Season
Amount Requested: $60,000
Amount Recommended: $42,790
Lubbock Moonlight Musicals requested $60,000 to assist with costs associated with its
2016/2017 professional musical theatre series. Productions will include ten performances of
Phantom of the Opera in November of 2016 and will mark the return of David Gaschen to
perform his acclaimed Broadway role of the Phantom; six performances of Disney's TARZAN in
January of 2017 and six performances of Rodgers and Hammerstein's Cinderella in April of
2017. The performances will be presented at the Lubbock Memorial Center Theater and will be
produced in cooperation with various organizations such as the Junior League of Lubbock, the
Lubbock Symphony Orchestra, and Texas Tech Opera Theatre.
Committee Comments:
• Project has strong artistic merit
• Good collaborative effort with other local organizations
• Application indicates growth in attendance and tourism numbers; the number of
productions will increase for 2016/2017 with the productions promoted as a "season"
• Applicant plans to partner with a local hotel
• Application indicates good corporate and foundation support
• Cultural Arts Grant funds recommended ($42,790) will be used towards the cost of
Professional Services (Professional Actors/Sound Designers) and/or Rental
(Scripts/Royalties/Music)
• Grant funds were considered for the entire season; future applications for the season may
not be considered
1606-002 Charles Adams Studio Project
First Friday Art Trail Sights and Sounds at CASP
Amount Requested: $ 2,485
Amount Recommended: $ -0-
The Charles Adams Studio Project requested $2,485 to assist with the purchase of equipment for
use at upcoming CASP events. The equipment would allow CASP to enhance its programming,
increase the quality of events and expand on opportunities for artists for five upcoming events.
Those events impacted would be the CASP Artist in Residence opening and closing events that
include lectures and exhibits by the artists; a music and print festival in September; live dance
performances associated with the annual "Dance and Draw event during the First Friday Art
Trail at the 51" & J Gallery; an exhibition planned for December featuring Ashley Busby; and
events presented by CASP in conjunction with a national print symposium in 2017 hosted by
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Texas Tech. Funds requested would be utilized to purchase a public address (PA) sound system
and a video/image projector required by these events.
Committee Comments:
• While the events themselves have strong artistic merit, the committee felt that the
purchase of equipment was not something they could consider for this cycle, largely due
to the amount of the overall funding requests versus the availability of funding
• The committee urges the applicant to consider contacting the Community Foundation of
West Texas about their grant funding opportunities, as they often provide grants for
equipment purchases such as those requested in this application
• The committee also suggested, as another option, that the applicant research the
possibility of getting the equipment donated from local companies that provide that type
of equipment
• The committee further suggested that the applicant consider submitting their application
again during the next grant cycle should they be unable to find other support for the
purchase of the equipment
1606-003 Charles Adams Studio Project
John Hancock and Carlos Hernandez: Explorations in
Screenprint
Amount Requested: $ 1,700
Amount Recommended: $ 1,700
The Charles Adams Studio Project (CASP) requested $1,700 to assist with artist fees and
supplies associated with a weekend of events organized in collaboration with the Texas Tech
School of Art entitled "John Hancock and Carlos Hernandez: Explorations in Screenprint."
Activities will include public artist lectures, private studio visits to the Texas Tech printmaking
facility, an exhibition of original works and public demonstrations at the Helen DeVitt Print
Studio at CASP during the First Friday Art Trail on Friday, October 7th, and a printmaking
workshop on Saturday, October 8th. Hancock and Hernandez are both nationally renowned
printmakers and have exhibited throughout the United States as well as internationally.
Committee Comments:
• Project has good artistic merit
• The application indicates marketing and promotion will be a collaborative effort with the
Texas Tech School of Art; events will also be posted on a number of event calendars with
a state-wide reach;
• The Friday portion of the event will take place during the 1 st Friday Art Trail; creates
additional opportunities for cross -promotion
• Cultural Arts Grant funds recommended ($1,700) will be used towards the cost of
Professional Services (Artist Fees) and Supplies/Materials
I
1606-004 Fiestas del Llano, Inc.
Fiestas Patrias 2016
Amount Requested: $15,000
Amount Recommended: $ 8,500
Fiestas del Llano requested $15,000 to assist with costs associated with Fiestas Patrias 2016 that
will held at the Buddy Holly Park/Landwer-Manicapelli House on September 15-17, 2016.
Fiestas Patrias celebrates Hispanic history, music, art and culture on the South Plains. Fiestas
Patrias strives to maintain cultural purity in music, dance, and art as well as present currently
popular Hispanic music. In addition, their goal includes educating young people about their
Hispanic heritage and providing entertainment through various styles of music to include Tejano,
Norteno, and Salsa. An art show featuring pieces by local Hispanic artists is planned in
conjunction with the event. Funds requested are to assist with professional services (performers,
DJ and sound/staging), facility rental and advertising/promotion.
Committee Comments:
• Project has good cultural and artistic components that include music, art and dance
• Applicant plans to promote the project through the Visit Lubbock website, the venue's
website, social media and through press releases sent to newspapers in Midland/Odessa,
Amarillo and Eastern New Mexico
• With a Texas Tech football game that weekend, applicant hopes to attract visitors that
will be coming to town for the game
• Application indicates good corporate support
• Cultural Arts Grant funds recommended ($8,500) will be used towards the cost of
Professional Services — Performers ($5,050) and Promotion/Publicity ($3,450)
1606-005 The Lubbock Chorale
Handel's Messiah: A Community Singalong
Amount Requested: $ 4,500
Amount Recommended: $ 3,500
The Lubbock Chorale requested $4,500 to assist with costs associated with the presentation of
"Handel's MESSIAH: A Community Singalong" that will be held on December 9, 2016 in
Hemmle Recital Hall at Texas Tech. The concert will include Christmas carols followed by a
performance of Part I (Christmas/Nativity portion) of Handel's masterpiece MESSIAH, for
which the audience will be invited to join the Chorale in singing all six choruses of Part I and
close with a seventh chorus (added from Part II): "The Hallelujah Chorus". There will be 120
musicians performing, including over 100 members of The Lubbock Chorale, soloists, and
instrumentalists.
Committee Comments:
• Project has strong artistic merit
• Application indicates a good plan for marketing the event
3
• Since this is a first time event, there is no history of tracking tourism; however
application indicates a good plan for marketing and tracking tourism through zip code
data provided by Select -a -Seat
• Cultural Arts Grant funds recommended ($3,500) will be used towards the cost of
Professional Services (Accompanist/Orchestra Musicians) and Promotion/Publicity
1606-006 Art League of West Texas Foundation
Art League of West Texas 2016 Membership Fall Show
Amount Requested: $ 400
Amount Recommended: $ 400
The Art League of West Texas Foundation requested $400 to assist with costs associated with
their Fall Show which will be held September 12 — October 18, 2016 at the Legacy Events
Center. The Art League of West Texas Foundation supports artists of multiple 2D and 3D artistic
media. All artists, from novice to professional, are judged together which allows the novice and
intermediate artists to gauge their growth as compared to advanced and professional artists.
Committee Comments:
• Project has strong artistic merit
• Applicant has a good marketing plan in place; plans to promote the show through various
online tourism websites and calendars
• Applicant has a good plan for tracking tourism and room nights generated
• Cultural Arts Grant funds recommended ($400) will be used towards the cost of
Professional Services (Judge) and Other (Artist Awards)
1606-007 West Texas Watercolor Society
West Texas Watercolor Society 2016 Fall Membership Show
Amount Requested: $ 500
Amount Recommended: $ 500
The West Texas Watercolor Society requested $500 to assist with costs associated with the
presentation of their Fall Membership Show at the Legacy Events Center. The show will run
from October 24 through November 30, 2016. All artists, from novice to professional, are judged
together which allows the novice and intermediate artists to gauge their growth as compared to
advanced and professional artists.
Committee Comments:
• Project has strong artistic merit
• Applicant has a good marketing plan in place; plans to promote the show through various
online tourism websites and calendars
• Applicant has a good plan in place for tracking tourism and room nights generated
• Cultural Arts Grant funds recommended ($500) will be used towards the cost of
Professional Services (Judge) and Other (Artist Awards)
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1606-008 West Texas Watercolor Society
"Going Beyond a Likeness" with Peggi Habets
Amount Requested: $ 2,225
Amount Recommended: $ 1,750
The West Texas Watercolor Society requested $2,225 to fund costs associated with the
presentation of a workshop featuring award winning artist and instructor from Pittsburgh, PA,
Peggi Habets. The workshop will be held October 23-28, 2016 at the Ashmore Inn and Suites
and will include a public demonstration by Ms. Habets at the Legacy Events Center. The
workshop is designed for those who would like to take their figure paintings and portraits to a
more creative level by incorporating storytelling, composition and color harmony.
Committee Comments:
• Project has strong artistic and educational merit
• The multiple day workshop creates great potential for overnight stays
• Applicant is partnering with a local hotel
• Application indicates attendees will be coming from California, Louisiana and Florida as
well as cities in our region
• Applicant has a good plan in place for tracking tourism and room nights generated
• Cultural Arts Grant funds recommended ($1,750) are to be used for Professional Services
(Guest Artist Fees)
1606-009 National Cowboy Symposium & Celebration, Inc.
National Cowboy Symposium & Celebration
Amount Requested: $28,000
Amount Recommended: $22,000
The National Cowboy Symposium & Celebration requested $28,000 to assist with the cost of
producing the 28th Annual Cowboy Symposium and Celebration to be held on September 9-11,
2016 at the Lubbock Memorial Civic Center. The requested funds would be used for
performer/presenter fees, technical stagehand fees and to advertise and promote the event
nationally and regionally. Over 75 performers and participants (poets, musicians, storytellers,
panelists, chuck wagon cooks, and special presenters) will appear at the 2016 Celebration. Also
planned is a Youth Wild West Day (cultural and educations activities for students) and Texas
State Historian, Bill O'Neal will be featured speaker.
Committee Comments:
• Project has strong artistic and cultural merit
• Project has a good history of generating tourism and room nights
• Organization has good foundation and corporate support
• Applicant plans to partner with two local hotels
• Application indicates a good marketing plan, both regionally and nationally
• Applicant has a good plan for tracking tourism and room nights
• Cultural Arts Grant funds recommended ($22,000) are to be used towards the cost of
Promotion/Publicity ($4,000) and Professional Services - Artist Fees ($18,000)
E
1606-010 Lubbock Arts Alliance
2016/2017 Marketing of Lubbock Cultural District
Amount Requested: $17,000
Amount Recommended: $ 9,000
The Lubbock Arts Alliance requested $17,000 to assist with the marketing of Lubbock's Cultural
District. The funds requested would be used towards the cost of creating a new mobile friendly
website, a viral video, and contract labor for the preparation and distribution via email and social
media of a weekly events calendar promoting the facilities and activities in the Cultural District.
Other marketing efforts include ad placement in the LCVB Visitor's Guide; 200,000 copies of
the Guide are distributed throughout the region including local hotels and the airport; cooperative
ads in Texas Monthly and Texas Highways; and an APP for IPhone and Android.
Committee Comments:
• Project supports the arts, humanities and cultural tourism
• Project provides additional advertising for cultural events by selling a complete
"package" of the arts in Lubbock to visitors and potential visitors
• Application indicates a good marketing plan outside the local area
• Application indicates good foundation and corporate support as well as a substantial grant
from the Texas Commission on the Arts
• Cultural Arts Grant funds recommended ($9,000) will be used towards the cost of
Professional Services and/or Promotion/Publicity
1606-011 Lubbock Arts Alliance, Inc.
20th Take in the Local Color! Lubbock's Artist Studio Tour
Amount Requested: $15,000
Amount Recommended: $12,500
The Lubbock Arts Alliance requested $15,000 to assist with advertising, supplies and
professional services fees associated with the Take in the Local Color! Lubbock Artist's Studio
Tour which will be held on November 12-13, 2016. The goals of the project are to: provide
community awareness and education in the visual arts; offer a venue for artists to showcase and
sell their works, facilitate a quality visual art program for students to attend, and attract
visitors/tourists to the region. This event allows audiences the unique opportunity to observe the
artists in their working environment, many of which are private homes. The Studio Tour will
showcase six local artists at each studio location. Last year, over 48 Lubbock County artists were
showcased in nine locations. Artists will display original art such as painting, drawing, pottery,
fiber, jewelry, glass, leather, wood and sculpture. In addition, there will be artist demonstrations
and performances by local musicians at the various studio locations.
Committee Comments:
Project has strong artistic merit
Application indicates a strong marketing plan; marketing efforts will include the
distribution of full color brochures to 5,000 individuals, many of whom live outside the
Lubbock region
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• Project historically generates very good attendance as well as good tourism numbers
• Application indicates that tourists from New Mexico, Kansas, Maine, California and
throughout Texas attended last year's event; good tracking methods are in place to
determine out of town attendees and room nights generated
• Applicant will be working with Visit Lubbock to disseminate information on the Studio
Tour through their tourism contacts
• Cultural Arts Grant funds recommended ($12,500) will be used towards the cost of
Promotion/Publicity, Professional Services (Juror, Graphic Designer, Photographer,
Website Designer), Supplies, and/or Postage
1606-012 Lubbock Arts Alliance, Inc.
4th Annual Scottish Ceilidh and Robert Burns Supper
Amount Requested: $11,500
Amount Recommended: $ 4,000
The Lubbock Arts Alliance requested $11,500 to assist with costs associated with the 4th Annual
Scottish Ceilidh and Robert Burns Supper to be held on January 28, 2017 at the Texas Tech
University International Cultural Center. This celebration will continue to highlight Scottish
heritage and the living legacy of Poet Laureate, Robert Burns, and is open to the general public.
Activities will include readings from the poems of Robert Burns, lectures on the history of the
Burns Supper, and a concert by DAIMH, a Gaelic super group from Lochaber in the Highlands
and Islands of Scotland. Burns Suppers are most common in Scotland and Ireland, however,
there has been a surge in Burns' Night celebrations in the U.S. The event in Lubbock is regarded
as the largest one in the nation attracting guests from cities such as Dallas and San Angelo.
Committee Comments:
• Project has strong artistic and cultural merit
• Applicant plans to partner with a local hotel
• Application indicates a good marketing plan for generating tourism outside the Lubbock
area; applicant plans to reach out to Scottish heritage groups in Arlington, Boerne, Dallas
and Midland, all of which have devout followers
• Application indicates a good method for tracking out of town attendees and room nights
generated
• Cultural Arts Grant funds recommended ($4,000) are to be used towards Promotion and
Publicity ($3,500) and Supplies/Materials - Haggis ($500)
1606-013 University Interscholastic League - TTU
UIL One -Act Play Director's Workshop
Amount Requested: $ 6,000
Amount Recommended: $ 5,000
The University Interscholastic League requested $6,000 to assist with costs associated with the
UIL One -Act Play Director's Workshop that will be held October 7-8, 2016. The workshop is
designed for theatre educators and will provide training on such topics as selecting scripts,
casting parts, designing sets/costumes and marketing/advertising. The funds requested are to
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cover guest presenter fees, state director/judging panelists, class instructors, and demonstration
materials.
Committee Comments:
• Project has strong artistic and educational merit
• Applicant plans to partner with a local hotel
• Application indicates a good marketing plan to promote the event to over 1,000 directors
within the state and will send information to private schools in the region
• Cultural Arts Grant funds recommended ($5,000) will be used towards the cost of
Professional Services - Guest Presenters, State Director/Judging Panelists, Class
Instructors, and/or Presentation Materials
1606-014 Louise Hopkins Underwood Center for the Arts
Flatland Film Festival
Amount Requested: $14,500
Amount Recommended: $11,500
The Louise Hopkins Underwood Center for the Arts (LHUCA) requested $14,500 to assist with
costs to produce the 2016 Flatland Film Festival. The Festival will feature independent shorts by
filmmakers through a competitive Call for Entries and showcase Texas filmmakers. Funds
requested would be used for marketing and promotion as well as professional stipends. The
Festival will take place October 6-8, 2016 at venues on the LHUCA campus and the Alamo
Drafthouse.
Committee Comments:
• Project has strong artistic merit
• Good collaboration with KTTZ-FM, the Alamo Drafthouse and the Ranching Heritage
Center; provides for cross -promotion opportunities
• Multiple day event creates great potential for overnight stays
• Application indicates a good marketing plan outside the region
• Cultural Arts Grant funds recommended ($11,500) are to be used towards the cost of
Promotion/Publicity
1606-015 Louise Hopkins Underwood Center for the Arts
First Friday Art Trail
Amount Requested: $16,000
Amount Recommended: $14,000
The Louise Hopkins Underwood Center for the Arts requested $16,000 to fund marketing efforts
and shuttle transportation to and from the participating venues for the First Friday Art Trail. The
event will be held monthly from September of 2016 through August of 2017 and is free to the
public. Now in its 11th year, this community -wide cultural event presents a wide variety of
genres of visual and performing arts in eighteen venues. Venues include commercial galleries,
museums, arts organizations, businesses, health clinics and artist's studios.
Committee Comments:
• Project has strong artistic merit
• Project creates great exposure for the venues and the artists
• Project continues to maintain good attendance numbers; over 43,500 individuals attended
the Art Trail in 2015, which is up slightly from the prior year
• Application indicates a good plan for tracking tourism and room nights generated
• Application indicates a good marketing plan for advertising outside the region and will
include, in addition to their other marketing efforts, advertising in the statewide
"Authentic Texas" magazine
• Cultural Arts Grant funds recommended ($14,000) will be used towards the cost of
Promotion and Publicity
• Grant funds were considered for the entire year-long program; future applications for this
timeframe may not be considered
1606-016 Lubbock Community Theatre, Inc.
Lubbock Community Theatre 2016 Fall Season
Amount Requested: $15,000
Amount Recommended: $ 8,000
The Lubbock Community Theatre requested $15,000 to assist with promotion/publicity
expenditures associated with the presentation of their Fall Season of plays. The productions will
include Once Upon a Mattress, Dr. Jekyll and Mr. Hyde, A Raisin in the Sun and an updated and
new take on a Scandinavian play entitled "Ubcr Roi." An annual Christmas production which will
cast both youth and adult performers will also be presented. All performances will take place at
the Boston Avenue Theatre.
Committee Comments:
• Project has strong artistic merit
• Application indicates attendance, including out of town guests, continues to maintain
very good numbers given the size of the venue
• Applicant has a good plan in place to track tourism and room nights generated
• Application indicates a good marketing plan and includes the use of online calendars,
traditional marketing strategies as well as social media
• Cultural Arts Grant funds recommended ($8,000) will be used towards the cost of
Promotion/Publicity
1606-017 Lubbock Roots Historical Arts Council
2nd Annual Caprock Jazz Festival
Amount Requested: $45,000
Amount Recommended: $15,000
The Lubbock Roots Historical Arts Council requested $45,000 to assist with costs associated
with the presentation of the 2nd Annual Caprock Jazz Festival to be held on October 28-29, 2016
at the Lubbock Memorial Civic Center. The Jazz Festival will feature Jazz legends Ramsey
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Lewis and Earl Klugh as the main headliners on Friday and Saturday night respectively.
Opening acts will include Jonathan Butler, Tom Braxton, and Arlington Jones. Other
components will include a youth scholarship performance and jazz workshop for high school
students. Last year's Festival attracted visitors from Dallas, Midland, Odessa, Amarillo, and San
Angelo.
Committee Comments:
• Project has strong artistic and educational merit
• Applicant plans to partner with a local hotel
• Application indicates a good marketing plan for generating tourism outside the Lubbock
area
• Application indicates a good method for tracking out of town attendees and room nights
generated
• Application indicates strong foundation support
• Cultural Arts Grant funds recommended ($15,000) are to be used towards Professional
Services — Artist Fees ($5,000) and Promotion and Publicity ($10,000)
1606-018 Ballet Lubbock
The Nutcracker 2016
Amount Requested: $10,000
Amount Recommended: $ 9,000
Ballet Lubbock requested $10,000 to assist with advertising and promotion of The Nutcracker
which will be performed December 7-11, 2016 at the Lubbock Memorial Civic Center. The
production will feature over 150 local dancers as well as 45 musicians in the live Nutcracker
Symphony Orchestra. Guest artists, including New York City Ballet Principal Amar Ramasar,
will round out the cast.
Committee Comments:
• Project has strong artistic merit
• Guest artists provide mentoring and educational opportunities for the younger local
dancers
• Application indicates a strong marketing plan; print, radio and television advertising will
be placed throughout the region; will promote extensively online through event calendars
and social media sites
• Applicant plans to partner with a local hotel
• Application indicates good foundation and corporate support
• Applicant has a good plan in place to track tourism i.e. hotel room blocks and zip code
data provided from Select -a -Seat
• Cultural Arts Grant funds recommended ($9,000) will be used towards the cost of
Promotion/Publicity
10
1606-019 Lubbock Symphony Orchestra
2016/2017 Masterworks Season, Holiday Pops & A Night at the
Movies
Amount Requested: $55,000
Amount Recommended: $43,650
The Lubbock Symphony Orchestra requested $55,000 to assist with musician fees and guest
artist fees associated with the presentation of the 2016/2017 Masterworks Season, Holiday Pops
Concert & A Night at the Movies, a special concert showcasing the most beloved movie music
of all time. The 2016/2017 Season will mark the 701h Anniversary of the Lubbock Symphony
Orchestra. The Holiday Concert will be a collaborative effort with the Broadway Church of
Christ and The Lubbock Chorale. Performances will be held on various weekends beginning in
October of 2016 and ending in May of 2017.
Committee Comments:
• Project has strong artistic merit
• Application indicates strong foundation and corporate support
• Application indicates a good history of generating tourism and room nights
• Applicant plans to partner with a local hotel
• The collaborative effort with Broadway Church of Christ and The Lubbock Chorale
creates the potential to reach new audiences
• Cultural Arts Grant funds recommended ($43,650) will be used towards the cost of
Professional Services (Musician Fees and Guest Artist Fees)
• Grant funds were considered for the entire season; future applications for the
Masterworks Season may not be considered
1606-020 Lubbock Christian University Theatre
LCU Theatre presents Into the Woods
Amount Requested: $13,000
Amount Recommended: $ 9,000
The Theatre area within the Community/Fine Arts Department of Lubbock Christian University
requested $13,000 for costume rental and orchestra musician fees for the fall musical production
of Into the Woods scheduled for September 30 -October 2, 2016. The production will be held in
conjunction with LCU's Parent/Family Weekend festivities and will include a cast and crew of
over 35 and an orchestra of at least 15 musicians. The musical is an ingenious intertwining of
well-known fairy tales set to amazing Sondheim music. Due to the difficulty of the music, extra
rehearsal time with the musicians will be required.
Committee Comments:
• Project has strong artistic merit
• Good arts education component; cast members are comprised of LCU students
• Application indicates a good marketing plan outside the region to include posting the
event on travel websites and contacting newspapers in smaller cities in the region and in
New Mexico; area teachers and students will be invited to visit Lubbock and attend the
production
• With the production being held in conjunction with LCU's Parent/Family weekend, there
is a good potential to generate room nights
• Application indicates a good plan to track tourism
• Cultural Arts Grant funds recommended ($9,000) will be used towards the cost of
Professional Services (Orchestra Musicians) and Rentals (Costumes)
12
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