HomeMy WebLinkAboutResolution - 2024-R0338 - 2024 Cultural Arts Grant Program, Hotel Occupancy Tax Funds FY 2022-23 - 07/23/2024Resolution No. 2024-R0338
Item No. 6.19
July 23, 2024
RESOLUTION
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF LUBBOCK:
THAT the City Council hereby approves the recommendation from the Cultural Arts
Grant Review Committee and the Civic Lubbock, Inc. Board of Directors for the 2024 Cultural
Arts Grant Program using Hotel Occupancy Tax funds collected at the end of FY 2022-2023.
Passed by the City Council on July 23, 2024
� �
MARK MCBRA �R, MA R
ATTEST:
�
❑
ey az, ity Secretary
APPROVED AS TO CON"1'LN"I':
� W�
Brooke Witcher, Assistant City Manager
APPROVED AS TO rORM:
Rachael Foster, s s ant City Attorney
RES.Adoption - CAG Program-FY 2022-23
6.24.24
Resolution No. 2024-R0338
�
I � �
LUBB•CK
arts • culture • entertainment
June 26, 2024
Lisa Thomason
Director
Lubbock Memorial Civic Center
1501 Mac Davis Ln
Lubbock, Texas 79401
Dear Ms. Thomason:
The Cultural Arts Grant Review Committee and the Civic Lubbock Board of Directors are
presenting the grant award recommendations for the City of Lubbock's Cultural Arts Grant
Program for 2024. All applicants recommended for grant awards are in good standing with the
City of Lubbock and Civic Lubbock, Inc.
The total allocation received by Civic Lubbock, Inc. from the Hotel Occupancy Tax for the 2024
visual and performing arts programs was $578,145.04. From that allocation, the following
amounts were deducted: $57,814.50 for the Public Art Program and $11,800 for the Airport Arts
Program. After the deductions, $508,530.54 was available for the 2024 Cultural Arts Grant
Program. In addition, interest of $40,218.64, unused grant funds of $890.00 and carryover funds
of $.62 were available for the 2024 program, making the amount designated for the 2024
Cultural Arts Grant Program a total of $549,639.80. CLI elected to absorb any administrative
expense in administering this program making the entire allocation of $549,639.80 available for
the 2024 Cultural Arts Grant Program.
The Cultural Arts Grant Review Committee is comprised of five members; three Civic Lubbock,
Inc. Directors assigned by Civic Lubbock, Inc. and two members-at-large appointed by the City
Council. They are as follows:
Christi Cage, CLI Board of Directors/Chair of the Grant Review Committee
Roger Karr, CLI Board of Directors
Kathy Horkey-Wolff, CLI Board of Directors
Paula January, Member-at-Large appointed by City Council
Christena Gonzales, Member-at-Large appointed by City Council
CIVIC LUBBOCK INC • 1501 MAC DAVIS LANE • LUBBOCK, TEXAS 79401
806-775-2242 • FAX 806-775-3240 • WWW.CIVICLUBBOCK.ORG
Lisa Thomason
June 26, 2024
Page 2
In reviewing requests and developing funding recommendations for each application, the
Cultural Arts Grants Review Committee followed the approved 2024 Cultural Arts Grant
Guidelines and Procedures. A Grant Workshop was held on May 2, 2024 for first time applicants
wishing to apply for a Cultural Arts Grant. Included among the workshop presenters was a
representative from Visit Lubbock (the Lubbock Convention and Visitors Bureau).
Accompanying this document are the grant award recommendations as approved by the CLI
Board at their June 26, 2024 meeting. Thirty applications were received and thirty applications
are recommended for full or partial funding. The total amount of funding requested for the 2024
grant cycle was $671,950.00 of which $549,639.00 is recommended for funding. The remaining
$.80 will be carried over to the 2025 Cultural Arts Grant Program.
The Civic Lubbock, Inc. Board of Directors requests that the City Council consider approval of
the Cultural Arts Grant awards of $549,639.00 as approved by the Civic Lubbock, Inc Board.
incerely,
� �
im Dougl s
President
Civic Lubbock, Inc.
Attachments
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Cultural Arts Grant Review Committee
Grant Recommendations
2024 Cranting Cycle
2406-001 The Lubbock Chorale
2024 Handel's "Messiah" Sing-a-Long
Amount Reyuested: $ 4,000
Amount Recommended: $ 4,000
The Lubbock Chorale requested $4,000 to assist with costs associated with the presentation of the 2024
Handel's "Messiah" Sing-a-Long Holiday Concert. This masterpiece, complete with chorus, soloists and
orchestra, will be held in the Crickets Theatre at Buddy Holly Hall on December 7, 2024. Audience
members will have the opportunity to participate in the sing-a-long.
Committee Comments:
• Project has good artistic merit.
• Application indicates a good marketing plan; includes utilizing social media platforms and online
tourism calendars, which have proven to be effective tools to maximum attendance.
• Application indicates a good plan for tracking tourism through zip code data provided from
Select-a-Seat.
• Cultural Arts Grant funds recommended ($4,000) would be used towards the cost of Professional
Services (Orchestra/Soloists, Accompanist, and Graphic Designer) and Promotion/Publicity.
2406-002 The Robert Burns Society of West Texas
10`h Anniversary Robert Burns Supper and Celebration
Amount Requested: $ 11,750
Amount Recommended: $ 8,930
The Robert Burns Society of West Texas requested $11,750 to assist with costs associated with the 10'h
Anniversary Robert Burns Supper and Celebration to be held on January 25, 2025 at the Texas Tech
University International Cultural Center. This traditional celebration of Scottish heritage and culture
focuses on the literary legacy of Robert Burns, Poet Laureate of Scotland, his songs and poems. In
addition to performances by local bagpipers and a Celtic harpist, a concert featuring the Celtic Band, "The
Steel City Rovers" from Hamilton, Ontario, Canada will be performed.
Committee Comments:
• Project has good artistic and cultural merit.
• Applicant plans to partner with a local hotel.
� Application indicates a good marketing plan for generating tourism outside the Lubbock area;
applicant plans to reach out to other Scottish heritage organizations.
• In the past, the event has drawn visitors from California, Colorado, New Mexico and Oklahoma
as well as other cities in Texas.
• Application indicates a good method for tracking tourism using guest registers and zip code
tracking through Select-a-Seat.
• Cultural Arts Grant funds recommended ($8,930) would be used towards the cost of Professional
Services (Musician Fees and Sound System), Facilities, Promotion/Publicity, and/or Postage.
2406-003 Lubbock Entertainment and Performing Arts Assn.
Buddy Holly Songwriters Retreat/Concert &"Words of Love" US Launch
Amount Requested: $ 25,000
Amount Recommended: $ 21,412
The Lubbock Entertainment and Performing Arts Association (LEPAA) requested $25,000 to assist with
costs associated with the fourth annual Buddy Holly Songwriters Retreat/Concert and the US Launch of
"Words of Love, a book covering Buddy Holly's life, music and enduring legacy. The book launch will
take place on September 30, 2024. The Songwriters Retreat and Concert will be held October 1-4, 2024.
Songwriters from around the world are expected to participate. The songwriters will be paired up in small
groups of three to write original songs. The mentor will be 2016 Nashville Songwriters Hall of Famer,
Beth Nielsen Chapman. The Concert, which will include the best of the best songs composed over the
week, will be performed at a ticketed event in the Crickets Theatre at Buddy Holly Hall. A unique feature
this year will include Ms. Chapman and her songwriting group conducting a mini-master class at a LISD
high school with students bussed in from other schools as well as a master class in songwriting at TTU's
School of Music.
Committee Comments:
• Project has good artistic merit.
• Application indicates a good marketing plan for promoting the project outside the Lubbock area.
• Application indicates a consistent number of hotel rooms utilized for the first three Songwriter
Retreats/Showcases.
• Applicant plans to partner with a local hotel.
• Application indicates a good plan to market the project on local, national and international media
platforms; participating songwriters will be required to make posts on their social media pages.
• Application indicates corporate and other grant support.
• Cultural Arts Grant funds recommended ($ 21,412) would be used towards the cost of
Professional Services (Mentor Fee, Videography, Photography, Production costs), and/or Rental
(Music Equipment).
2406-004 Lubbock Live Festival
Lubbock Live Festival for the Arts
Amount Requested: $ 85,000
Amount Recommended: $ 41,000
Lubbock Live Festival requested $85,000 to assist with musician fees associated with the Fifth Annual
Lubbock Live Festival for the Arts to be held in August of 2025 in the Lubbock Arts District. The
purpose of the festival is to showcase new and emerging local artists and to give back to the local arts
community. It is anticipated there will be 40 local artists from a variety of disciplines including music,
dance, theater, and visual arts with the goal in mind of supporting the arts and helping all who attend
know more about what Lubbock has to offer artistically. Music genres will include Rock, Rap, Country,
Soul, R&B, Americana, Indie and Jazz along with various dance styles ranging from folklorico to fire
spinners and traditional ballet.
Committee Comments:
• Project has strong artistic merit.
• The organization is hoping to increase attendance by bringing in multiple bigger-named artists.
• Application indicates a good marketing plan including TV/Radio, calendar listings on various
tourism websites and, and targeted social media ads.
2
Application indicates a good plan to track tourism and room nights generated.
Application indicates that the organization has applied for other foundation grant funds.
Cultural Arts Grant funds recommended ($41,000) would be used towards the cost of
Professional Services (Musician Fees).
2406-005 Lubbock Christian University Theatre
Lubbock Christian University Theatre Season 2024/2025
Amount Requested: $ 36,600
Amount Recommended: $ 32,000
The Lubbock Christian University Theatre requested $36,600 to assist with costume rental, puppet rentals
and orchestra musician fees for their 2024/2025 season of musical productions. LCU Theatre will be
presenting two full-scale productions. The production of Little Shop of Horrors by Ashman and Menken
will be presented in October of 2024 with a student cast of 15, 8 orchestra musicians and the rental of
large puppets. In August of 2025, a production of My Fair Lady will be presented and include a student
cast of 50+ and 22 orchestra musicians.
Committee Comments:
• Project has strong artistic and educational merit.
• Application indicates a good marketing plan outside the region to include postings on tourism
websites, social media posts, postcard mail outs to the theatre mailing list and area theatre
teachers.
• Application indicates a good plan to track tourism.
• Applicant plans to partner with a local hotel.
• Cultural Arts Grant funds recommended ($32,000) would be used towards the cost of
Professional Services (Orchestra Musicians) and/or Rentals (Costumes and Puppets).
2406-006 Flatland Productions, Inc.
Caldwell Kids Spring Concert 2025
Amount Requested: $ 20,000
Amount Recommended: $ 15,800
Flatland Productions requested $20,000 to assist with costs associated with the presentation of the
Caldwell Kids Spring Concert to be held on three dates between March 1 and July l, 2025. The two-hour
and 30-minute production will feature individual singers and group performances from an ensemble cast
of 40-50 students ranging in age from 4-18 years old. The students will have the opportunity to work with
professional musicians who will comprise the core rhythm section for the concerts. Guest artists ranging
from professional performers to professional technical experts in the fields of lighting design and sound
engineering will be utilized and perform with the students.
Committee Comments:
• Project has strong artistic and educational merit.
• Applicant has a good plan for marketing using a variety of inedia platforms.
• Applicant plans to partner with a local hotel.
• Applicant plans to use ticket sales data, on-site surveys and communication with hotels to track
tourism.
• Cultural Arts Grant funds recommended ($15,800) would be used towards the cost of
Professional Services (Musicians, Guest Artists, Production Staff, and Stage Crew) and/or
Facility Rental.
3
2406-007 Broadway Festivals, Inc.
2025 35th Annual4th on Broadway Celebration
Amount Requested: $ 50,000
Amount Recommended: $ 40,500
Broadway Festivals requested $50,000 to assist with costs associated with the 35`h Annual 4th on
Broadway Celebration to be held on July 2-4, 2025. The free-to-the-public activities in MacKenzie Park
on July 4th will include 300 singers and musicians performing on six different stages, a massive kid's
area, an evening concert and other family friendly activities.
Committee Comments:
• The music components of the project reflect strong artistic merit.
• The application indicates that the concerts on July 2 and 3 will be funded and presented by other
promoters; this is an added benefit for the activities on the 4`h as it will encourage visitors to
attend all three days.
• Application indicates a good plan to track tourism.
• Applicant plans to block rooms at a local hotel with the assistance of Visit Lubbock.
• Application indicates a good marketing plan to target local, regional and potential national
attendees.
• Application indicates strong in-kind and corporate support.
• Cultural Arts Grant Funds recommended ($40,500) would be used towards the cost of
Professional Services (Music Production Contract and Musicians performing in MacKenzie
Park).
2406-008 West Texas Watercolor Society
2024/2025 West Texas Watercolor Society Shows
Amount Requested: $ 5,000
Amount Recommended: $ 5,000
The West Texas Watercolor Society requested $5,000 to assist with costs associated with the presentation
of its 2024 Fall Small Works Show, 2024 Winter Signature Show and 2025 Summer Show. The Fall
Show will be held October 1-29, 2024 at the Broadway Contemporary Fine Art Gallery. The small works
show will feature works as small as a postage stamp to no larger than a 10" x 10" painting. The Winter
Signature Show will be held December 1, 2024-January 14, 2025 at the Buddy Holly Center and feature
water media art produced by artists of Texas and the U.S. The 2025 Summer Show will be held May 1-
June 30, 2025 at the Lubbock Municipal Garden and Arts Center and will have two categories:
Novice/Intermediate and Advanced/Professional. All scheduled shows will be on exhibit during the First
Friday Art Trail during those months.
Committee Comments:
• Project has strong artistic merit.
• Applicant has a good marketing plan in place; plans to promote the show through various online
tourism websites and calendars, social media and venue websites.
• Applicant has a good plan in place for tracking tourism and room nights generated.
• Cultural Arts Grant funds recommended ($5,000) would be used towards the cost of Professional
Services (Jurors/Cafe Call), Facility Rental, Promotion/Publicity and Other (Artist Awards).
4
2406-009 Office of International Affairs, TTU
24th Annual High and Dry Photography Exhibit
Amount Requested: $ 1,000
Amount Recommended: $ 1,000
The Office of [nternational Affairs at Texas Tech University requested $1,000 to support the 24th Annual
High and Dry Photography Exhibit to be on display in the International Cultural Center Galleries from
December 6, 2024-February 28, 2025. Approximately 85 photographers will submit over 350
photographs from which 70 images will be selected for the exhibition. A key element in attracting
participation is the involvement of esteemed jurors from the country's photography community.
Committee Comments:
• Project has strong artistic merit.
• Having a nationally known juror from outside the Lubbock area creates the potential to generate
more entries and even more high quality entries.
• Applicant has a good plan in place for marketing outside the Lubbock area. Event calendar
listings, tourism publications, social media and radio advertising will be used to promote the
exhibition.
• Applicant plans to include a link to the Visit Lubbock website on all promotional materials,
which will provide information on local hotels.
• Applicant has a good plan in place for tracking tourism and room nights generated.
• Cultural Arts Grant funds recommended ($1,000) would be used towards the cost of Professional
Services (Juror Honorarium), Supplies/Materials (Exhibit Supplies), Promotion/Publicity, and
Postage.
2406-010 West Texas Watercolor Society
Western Federation of Watercolor Societies 50'h Annual Exhibit/Meeting
Amount Requested: $ 10,000
Amount Recommended: $ 10,000
The West Texas Watercolor Society requested $10,000 to assist with costs associated with hosting the
Western Federation of Watercolor Societies 50�' Annual Exhibit and Meeting to be held on various dates
between February 1 and May 4, 2025 at the Museum of Texas Tech. The exhibition itself will be on
display for three months. A workshop will be conducted by Illinois watercolor artist Ken Call on April 9-
11, 2025. Mr. Call will also serve as juror for the show. The show is expected to draw up to 1,000 entries
from 300-500 artists. Mr. Call will select approximately 100 paintings from those entries to hang in the
Museum for the exhibition. The West Texas Watercolor Society last hosted this event in 2015.
Committee Comments:
• Project has strong artistic and educational merit.
• Application indicates the project will draw delegates, artists and family members from the l0
member societies located in Dallas, San Diego, Oregon, Idaho, Arizona, New Mexico, Utah,
Colorado and West Texas.
• Applicant plans to block rooms at a local hotel.
• Applicant has a good plan in place to track tourism and room nights.
• Applicant has a good marketing plan in place; plans to promote the event through various online
watercolor society websites, online calendars and social media.
• Application indicates strong grant support from other foundations.
• Cultural Art Grant Funds recommended ($10,000) would be used toward the cost of Professional
Services (Juror/Judge), Facility Rental, and Other (Artist Awards).
5
2406-011 Youth Artist Guild Lubbock
2024/2025 Performing Arts Season
Amount Requested: $ 15,500
Amount Recommended: $ 11,780
The Youth Artists Guild of Lubbock requested $15,500 to assist in funding performances, classes, camps
and workshops for their 2024/2025 season. These activities will take place at the Hollingsworth Hall
Cultural Center on Boston Ave. The season will include the production of four student-produced plays,
one musical production, fall and spring homeschool performing arts classes, performing arts summer
camps, student playwriting program, student improve troupe and community workshops. The activities
provide students with the opportunity to learn theatre, dance and music history, traditions, styles and skills
while participating in expressing, creating, and performing pieces that represent multiple cultures and art
mediums.
Committee Comments:
• Project has strong artistic and educational merit.
• Application indicated strong growth in attendance from 2022 to 2023.
• Applicant has a good marketing plan in place; plans to promote classes and performances on
various online tourism calendars, local online calendars, and on various social media platforms.
• Cultural Arts Grant funds recommended ($11,780) would be used towards the cost of
Professional Services (Directors/Choreographers/Instructors), Rentals (Scripts/Performance
Rights/Royalties), Supplies/Materials (Costumes/Set building materials), and/or Promotion and
Publicity.
2406-012 Lubbock Arts Alliance, Inc.
PDA (Public Display of Art) in Lubbock 2025
Amount Requested: $ 15,000
Amount Recommended: $ 11,850
The Lubbock Arts Alliance requested $15,000 to assist with artist fees associated with the "PDA (Public
Display of Art) in Lubbock" initiative. This project places large-scale artworks at major intersections
throughout Lubbock for a period of two years. After two years, new pieces of art are selected to replace
the current ones thus insuring that there is always something new to view at various intersections. This
project is a collaboration of Texas Department of Transportation, the Tornado Industrial/Arts, and the
Lubbock Arts Alliance. The Featured Artist selected is Tornado Industrial/Arts. They will be creating two
sculptures called "Butterflies." Each sculpture will measure 8'x8' and stand about 12' tall. This project
helps enhance roadsides and community gateways and attracts visitors to the area.
Committee Comments:
• Project has strong artistic merit.
� Application shows good collaboration/support from other organizations in the community.
• Applicant plans to track visitors that view each piece of public art using open rates on weekly e-
blasts, interactions on social media and online surveys.
• There is a good marketing plan in place to promote the artwork to visitors and potential visitors
through television coverage, newspaper articles, social media campaigns, and press releases to
regional/statewide media.
• Application indicates strong foundation grant support.
• Cultural Arts Grant funds recommended ($11,850) would be used towards the cost of
Professional Services (Artist Professional Fee).
2406-013 Lubbock Arts Alliance
2024/2025 Cultural District Marketing
Amount Requested: $ 7,000
Amount Recommended: $ 7,000
The Lubbock Arts Alliance requested $7,000 to continue promotion of Lubbock's Cultural District and
the activities that take place within the District thereby attracting tourism, stimulating the economy and
facilitating growth of the cultural sector. Social media will continue with posts and paid ads. They plan to
add a SMS text feature to the advertising campaign with information and images of events and venues in
the Cultural District. To further promote the website and encourage sigh-ups for the weekly newsletters,
the Arts Alliance plans to continue its 4"x4" Collector Card series, featuring different venues and artwork
found in the District. These marketing efforts inform residents and visitors of the activities and events in
the District to help drive attendance, generate ticket sales, and increase engagement with the arts.
Committee Comments:
• Project promotes the arts, humanities and cultural tourism.
• Application indicates new initiatives to further promote and market cultural and arts activities
held in the Cultural District.
• Application indicates strong foundation grant support.
• Cultural Arts Grant funds recommended ($7,000) would be used towards the cost of Professional
Services (Contract Labor/Photography/Graphic Design/Technical upgrades) and
Promotion/Publicity.
2406-014 Lubbock Arts Alliance, Inc.
47th Annual Lubbock Arts Festival
Amount Requested: $ 65,000
Amount Recommended: $ 57,997
The Lubbock Arts Alliance requested $65,000 to support the 47th Annual Lubbock Arts Festival to be
held on April 12-13, 2025 at the Lubbock Memorial Civic Center. The theme for the 2025 Arts Festival
will be "Upcycle," underscoring their commitment to sustainability in the arts. This event will merge art
and environmental awareness and showcase artists who utilize recycled, repurposed and reused materials.
Highlights include "Paint Chip Art" by Jennifer Lashbrook who meticulously cuts and arranges paper
paint swatches into collage-style images of landscapes, cityscapes portraits and famous artworks and
sandpainting by Ben Martinez of Oaxaca, Mexico who will showcase the ancient form of sandpainting
where colored sands and powdered pigments are poured onto a surface to create intricate and ephemeral
images. A performance of a contemporary Pow-Wow by Great Promise for American Indians will blend
entertainment and education with vibrant traditions and costumes, stories and history through song. Other
components include visual artists from around the nation, demonstrating artists, a Juried Gallery with
merit awards, a Children's Art Area, Young Artist and Writers Competitions, and performance stages.
Committee Comments:
• Project has strong artistic merit.
• Applicant continues to bring in innovative and unique exhibits to stimulate interest in the arts and
the Festival each year.
• Applicant plans to partner with a local hotel.
• Application indicates a good plan to track tourism and room nights generated.
• Application indicates strong corporate and other grant/foundation support.
• Cultural Arts Grant funds recommended ($57,997) would be used towards the cost of
Professional Services (Artists/Performers), Promotion/Publicity and/or Postage
7
2406-015 TTU School of Art/Landmark Arts
Beyond Indochine: Vietnamese and Cambodian Art after Fantasy
Amount Requested: $ 4,500
Amount Recommended: $ 4,500
The Texas Tech School of Art/Landmark Arts requested $4,500 to support the presentation of an art
exhibition of contemporary Vietnamese and Cambodian art by artists from Texas and the American
Southwest in April of 2025. The exhibition will coincide with the TTU Comparative Literature
Symposium whose topic will be "50 Years after the Fall of Saigon: French Colonialism, American
Interventionism and Critical Refugees Studies." It will also coincide with the TTU Vietnam Center's
annual Vietnam Symposium.
Committee Comments:
• Project has strong artistic merit.
• Application indicates a good marketing plan using digital campaigns on Glasstire.com, Southwest
Contemporary online arts magazines, television/radio ads, and social media. They also plan to
collaborate with the two symposium organizers to cross promote the art exhibition.
• Applicant has a good plan in place for tracking tourism and room nights generated.
• Application indicates other foundation funding.
• Cultural Arts Grant funds recommended ($4,500) would be used towards the cost of Professional
Services (Artist Fees) and Promotion/Publicity.
2406-016 Ballet Lubbock
2024/2025 Season
Amount Requested: $ 20,000
Amount Recommended: $ 20,000
Ballet Lubbock requested $20,000 to assist with marketing their 2025/2025 Season. The season includes
The Nutcracker to be held December 12-15, 2024 and their spring production of Sleeping Beauty to be
held April 11-12, 2025 at the Buddy Holly Hall. In addition to the regular performances of The
Nutcracker, a scaled-down version will be presented to area fourth-graders and a fully staged free
outreach performance will be presented. The production of Sleeping Beauty will be using costumes,
backdrops, and set pieces owned by Charlotte Ballet and Ballet Austin and originally built by The Royal
Ballet in England in the 1970's.
Committee Comments:
• Project has strong artistic and educational merit.
• Application indicates a strong marketing plan and includes television, direct mail, print, local and
national online event calendars and an extensive digital marketing campaign.
• Applicant plans to partner with a local hotel.
• Application indicates other grandfoundation support as well as corporate support.
• Applicant has a good plan in place to track tourism.
• Cultural Arts Grant funds recommended ($20,000) would be used towards the cost of
Promotion/Publicity
8
2406-017 Lubbock Symphony Orchestra
2024/2025 Masterworks Season
Amount Requested: $ 70,000
Amount Recommended: $ 57,000
The Lubbock Symphony Orchestra requested $70,000 to assist with musician fees and guest artist fees
associated with the presentation of the 2024/2025 Season. The season will consist of five Masterworks
Concerts: "Beethoven Strikes Again" on September 19, 2024, "A Night of Brahms" on November 16,
2024, "Highlights of Rigoletto" on January 18, 2025, "Tchaikovsky First Piano Concerts" on March 9,
2025 and finally, a performance of "Carmina Burana" on April 5, 2025 featuring the Lubbock Chorale.
This season the LSO plans to collaborate with and hire local professional singer/songwriters to perform
one hour prior to a Masterworks Concert two-four times during the season. These performances would be
held in the pre-function/lobby area of Buddy Holly Hall with a goal of providing diversity in live music
genres.
Committee Comments:
• Project has strong artistic merit.
• Application indicates strong corporate and foundation grant support.
• Application indicates a good marketing strategy to reach potential audiences outside our region.
• Application indicates a plan to track tourism.
• Applicant plans to partner with three local hotels.
• Cultural Arts Grant funds recommended ($57,000) would be used towards the cost of
Professional Services (Guest Artist Fees/Musician Fees)
2406-018 Flatlands Dance Theatre
Flatland Dance Theatre 2024/2025 Season
Amount Requested: $ 12,000
Amount Recommended: $ 9,120
Flatlands Dance Theatre requested $12,000 to assist with costs associated with the Flatlands Dance
Theatre's 2024/2025 Season. The season will include two original evening-length world-premiere
productions, the first being "Lubbock Lights" on October 25-26, 2024. The second production will be
"Blue" scheduled for March 28-29, 2025 and will feature live performances from the TTU School of
Music faculty and many other local dancers, artists and writers. Both productions will be held at the
Firehouse Theatre at LHUCA. The popular annual Young Dancer's Workshop will be held August 4-8,
2025.
Committee Comments:
• Project has strong artistic and educational merit.
• Application indicates a marketing plan utilizing social media and other media platforms,
including television and online tourism calendars.
• Application indicates a plan for tracking out of town attendees.
• Application indicates strong foundation grant support.
• Cultural Arts Grant funds recommended ($9,120) would be used towards the cost of Facility
Rental and/or Promotion/Publicity
.�
2406-019 Lubbock Moonlight Musicals, Inc.
Moonlight Musicals 2024/2025 Season
Amount Requested: $ 50,000
Amount Recommended: $ 40,000
Lubbock Moonlight Musicals requested $50,000 to assist with the cost of orchestra musician fees,
supplies/materials and performance rights for the presentation of its 2024/2025 Season. The season
productions, which include Academy shows and Main Stage productions, of Broadway Jr. Revue, Disney
Revue. Peter Pan, Oliver! Jr., Disney's Aladdin, Jr., Disney's Aristocrats, Jr, Big Fish, and Disney's Lion
King, Jr. The 26 performances will be held at Moonlight Musical Amphitheatre.
Committee Comments:
� Project has strong artistic and educational merit.
• Application indicates strong corporate and other grant support.
• Application indicates a good marketing plan in place to reach potential audiences outside the
Lubbock area.
• Application indicates a good plan for tracking tourism.
• Cultural Arts Grant funds recommended ($40,000) would be used towards the cost of
Professional Services (Orchestra Members) and/or Other Rentals (Performance Rights).
2406-020 University Interscholastic League — TTU
UIL Summer Theatre/Technical Camps 2025
Amount Requested: $ 14,000
Amount Recommended: $ 14,000
The University Interscholastic League-TTU requested $14,000 to assist with costs associated with the
UIL Summer Theatre/Technical Camps scheduled for July 10-20, 2025. The focus of the camps will be
on techniques in acting and technical theatre. The participants will produce eight plays with the final
performances being open to public. Students attending the camps learn all aspects of producing a play,
including building sets, designing and running lights, creating costumes and publicity package design.
Students from across Texas attend the camps. The performances will be held in the newly designed and
renovated Maedgen Theatre, the Black Box Theatre as well as other areas within the theatre complex.
Committee Comments:
• Project has strong artistic and educational merit.
• Application indicates that the final performances by the students should bring in family members
from around the state; good potential for tourism and overnight stays.
• Application indicates a good marketing plan to generate tourism/overnight stays; the camps will
be marketed to one-act play theater directors around the state.
• Cultural Arts Grant funds recommended ($14,000) would be used towards the cost of
Professional Services (Camp Directors/Instructors) and Supplies/Materials (Costume/Set
Materials)
14
2406-021 University Interscholastic League — TTU
Texas Tech UIL Region 1 4A and SA One-Act Play Contest 2025
Amount Requested: $ 12,000
Amount Recommended: $ 12,000
The University Interscholastic League-TTU requested $12,000 to assist with costs associated with hosting
the UIL Region 1 4A and SA One-Act Play Competitions to be held April 22-24, 2025. The competition
will be held at the Allen Theatre and targets student thespians from 500 Texas 4A and SA school districts.
UIL expects 1,000 visitors and 350 competitors to come to Lubbock for the competition. The Region 1
area encompasses areas ranging from the northern Panhandle, east to the DFW area, south to Lampasas,
and west to El Paso.
Committee Comments:
• Project has strong artistic and educational merit.
• Application indicates a good plan for tracking tourism and room nights.
• Application indicates a good marketing plan in place to promote the project to school districts
across Texas.
• Cultural Arts Grant funds recommended ($12,000) would be used towards the cost of
Professional Services (Judges/Contest Manager/Stage Manager/Timers) and Facility Rental
2406-022 University Interscholastic League — TTU
2024 UIL One-Act Play Director's Workshop
Amount Requested: $ 6,000
Amount Recommended: $ 6,000
The University Interscholastic League requested $6,000 to assist with costs associated with the UIL One-
Act Play Director's Workshop that will be held in Lubbock on November 1-2, 2024. The workshop is
designed for theatre educators. Training will be provided on such topics as selecting scripts, casting parts,
designing sets/costumes and marketing/advertising.
Committee Comments:
• Project has good artistic and educational merit.
• Application indicates good potential for generating room nights.
• Applicant plans to partner with a local hotel.
• Application indicates a good marketing plan to promote the workshop to over 1,200 directors
throughout Texas; direct mail will be sent to private schools in the region.
• Cultural Arts Grant funds recommended ($6,000) would be used towards the cost of Professional
Services (Presenters), Facility Rental and Supplies/Materials
2406-023 Louise Hopkins Underwood Center for the Arts
First Friday Art Trail
Amount Requested: $ 32,000
Amount Recommended: $ 25,600
The Louise Hopkins Underwood Center for the Arts (LHUCA) requested $32,000 to assist in funding
marketing, artist and musician fees, security, wayfinding, and trolley service for the First Friday Art Trail.
The event will be held monthly from September 2024 through August of 2025 and is a free self-guided art
11
trail through the Cultural District. The Art Trail presents a family-friendly evening of arts education in
visual art, music, and dance at over 20 different venues.
Committee Comments:
• Project has strong artistic merit.
� Project creates great exposure for participating venues and artists.
• Application indicates a good plan for tracking tourism.
• Application indicates a good marketing plan for advertising outside the region and will include, in
conjunction with other media platforms, advertising in "Southwest Contemporary" and "Arts +
Culture" magazines, which serve multiple states.
• Application indicates strong corporate as well as state and local foundation grant support.
• Cultural Arts Grant funds recommended ($25,600) would be used towards the cost of
Professional Services (Artist/Musician Fees/Security), Supplies/Materials, and/or Promotion/
Publicity
2406-024 Louise Hopkins Underwood Center for the Arts
Flatland Film Festival
Amount Requested: $ 9,500
Amount Recommended: $ 9,500
The Louise Hopkins Underwood Center for the Arts (LHUCA) requested $9,500 to fund marketing,
screening fees, filmmaker stipends and graphic design work associated with the Flatland Film Festival,
The Festival will be held September 26-28, 2024 at in the Firehouse Theatre at LHUCA. The Festival will
showcase Texas' dynamic filmmaking culture by spotlighting regional filmmakers and bringing a greater
understanding of the filmmaking arts to the South Plains. The centerpiece of the Festival, the independent
Shorts Competition by regional, national and international filmmakers, will screen in three screening
blocks throughout the Festival. Feature length films will also be screened during the festival. The 2024
films will feature Talk Backs between the filmmaker/producer and audience members.
Committee Comments:
• Project has strong artistic merit.
• Application indicates a good marketing plan for promoting the festival outside the region
including neighboring states.
• Application indicates good corporate funding support.
• Application indicates a good strategy for tracking tourism and room nights generated.
• Cultural Arts Grant funds recommended ($9,500) would be used towards the cost of Professional
Services (Screening Fees/Filmmakers HonorariumlVideo Production, Graphic Designer) andlor
Promotion and Publicity
2406-025 Louise Hopkins Underwood Center for the Arts
Firehouse Presents: Concerts, Theatrical Events, Film Screenings
Amount Requested: $ 10,600
Amount Recommended: $ 10,600
The Louise Hopkins Underwood Center for the Arts (LHUCA) requested $10,600 to support the
Firehouse Presents program. The season is expanding from bi-monthly events to monthly events. The
programming will bring live concerts, theatrical performances and movie screenings to the community at
a free or accessible ticket price. The highlight of the fall series will be the screening of "Metropolis
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Elektro" paired with a live stage performance of originally scored music by Scott and Amy Farris. The
highlight of the spring series will feature the 7`'' Annual West Texas Battle of the Bands competition that
will celebrate emerging local bands. Other activities during the year will include piano concerts with TTU
School of Music, dance performances by the TTU School of Theatre and Dance, choir concerts with the
West Texas Children's Choir, and theatrical performances produced by the Wallace Theatre. LHUCA
plans to partner with the BurkTech Players, an ensemble of artists from TTU's Burkhart Center for
Autism Education and Research, to showcase their upcoming productions. Additionally LHUCA will
secure bands from across Texas from the Texas Commission on the Arts Touring Roster for Firehouse
Presents concerts.
Committee Comments:
• Project has strong artistic merit.
• The committee was pleased to see that the series is expanding to provide more performances and
activities throughout the year.
• Application indicates a good marketing plan to target regional, statewide and neighboring states
using a variety of inedia platforms.
• Application indicates a good plan in place for tracking tourism.
• Cultural Arts Grant funds recommended ($ ] 0,600) would be used towards the cost of
Professional Services (Performer Fees/ Film Screening Fees/ AV Technician and Graphic
Design), Supplies/Materials (Backline Instruments) and Promotion/Publicity.
2406-026 Louise Hopkins Underwood Center for the Arts
Hub City Renaissance Faire
Amount Requested: $ 6,500
Amount Recommended: $ 6,500
The Louise Hopkins Underwood Center for the Arts (LHUCA) requested $6,500 to fund costs associated
with the second annual Hub City Renaissance Faire scheduled for October 19, 2024 at various locations
on the LHUCA campus and at CASP. The Faire will include theatrical performances from local directors
and actors, musical acts by local performers as well as regional vendors and artisans. The Faire will also
feature interactive demonstrations by the LHUCA Clay Studio and CASP Metal and Print Labs artists.
The inaugural event in 2023 drew approximately 3,600 attendees with its family friendly programming.
Committee Comments:
• Project has strong cultural and artistic merit.
• Application indicates a good marketing plan to target regional, statewide and neighboring states
using a variety of inedia platforms.
• Application indicates collaboration with several other organizations such as Lubbock-Con
Ventures, TTU School of Music and TTU Medieval Renaissance Studies Center and others.
• Application indicates a good plan in place for tracking tourism.
• Cultural Arts Grant funds recommended ($6,500) would be used towards the cost of Professional
Services (Performer Fees/Technician Fees/Security), Supplies and Materials (Art and Stage
supplies) and Promotion/Publicity.
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2406-027 Lubbock Community Theatre, Inc.
LCT's 2024/2025 Performing Arts Programming
Amount Requested: $ 45,000
Amount Recommended: $ 37,550
The Lubbock Community Theatre (LCT) requested $45,000 to assist with marketing, production costs
and artist fees associated with their 2024/2025 Main Season, Tumbleweed Festival, and STAGES arts
programming. Productions for the Main Season will include performances of Yoer Can't Take it With
You, Company, Chicken and Biscuits, Murder on the Orient Express, Heathers, and a Holiday Variety
Show. The STAGES program, a full education program with student led productions, will present The
Hobbit, Alice in Wonderland, Annie, Jr., 10 Ways to Survive a Zombie Apocalypse and Goosebumps the
Musical. The Tumbleweed Festival will highlight original works from all over Texas.
Committee Comments:
• Project has strong artistic and educational merit.
• Application indicates strong grant/foundation and corporate support.
• Applicant indicates a good marketing plan to include online calendar listings of tourism websites,
digital advertising and aired commercials, promotional events and podcasts.
• Applicant has a good plan in place to track tourism.
• Cultural Arts Grant funds recommended ($37,550) would be used towards the cost of
Professional Services (Directors/Performers/Costume Designers/Sound and Light Technicians),
Rentals (other than facilities), Supplies/Materials (Costumes/Props/Set Materials) and/or
Promotion/Publicity.
2406-028 West Texas Dancing Raiderettes
WTDR Dance Company's 2024/2025 Season
Amount Requested: $ 10,000
Amount Recommended: $ 10,000
The West Texas Dancing Raiderettes (WTDR) requested $10,000 to assist with costs associated with the
WTDR Dance Company's 2024/2025 Season. WTDR offers dance classes and workshops, taught by
professional instructors, for minority and low-income children aged 5-18 living in the West Texas region.
Various dance styles, such as ballet, jazz, hip-hop and contemporary are included in the program.
Committee Comments:
• Project has strong artistic and educational merit.
• Applicant has a good plan in place to track tourism.
• Application indicates other grant support.
• Applicant plans to partner with a local hotel.
• Cultural Arts Grant funds recommended ($10,000) would be used towards the cost of
Professional Services (Instructors), Facilities, Supplies/Materials (Costumes/Props) and
Promotion/Publicity.
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2406-029 Lubbock Centro Aztlan/Ballet Folklorico Aztlan
Viva Aztlan Festiva12025
Amount Requested: $ 10,000
Amount Recommended: $ 10,000
Lubbock Centro Aztlan requested $10,000 to produce the Viva Aztlan Festival that will be held March
14-15, 2025 at the Lubbock Memorial Civic Center. The Festival will consist of Mexican folklore dance
groups of all ages competing and participating in workshops taught by Masters of their field. Folklorico
groups are invited from all over the nation to compete and display their artistry and traditions of Mexico
through dance and music on a professional stage. An additional attraction in 2025 will be a concert
featuring Ballet Folklorico de Alvaro Munoz from Abilene along with Mariachi Azteca de Americas from
San Antonio to headline the concert. The Mariachi group will also provide individual Master Classes
with each Mariachi that registers. Past festivals have attracted folklorico and mariachi groups from cities
such as Chicago, IL, Denver and Pueblo, CO, Guymon, OK as well as cities across Texas.
Committee Comments:
• Project has strong cultural, artistic and educational merit.
• Applicant has a good marketing plan for advertising outside the area. Tourism websites as well
as social media and websites that specifically cater to Folklorico and Mariachi groups will be
utilized to promote the Festival.
• Applicant has a good plan in place to track tourism.
• Applicant plans to partner with a local hotel.
• Cultural Arts Grant funds recommended ($10,000) would be used towards the cost of
Professional Services (Folklorico Master Judges/Performer Fees) and Promotion/Publicity.
2306-030 Fiestas del Llano, Inc.
Fiestas Patrias 2024
Amount Requested: $ 9,000
Amount Recommended: $ 9,000
Fiestas del Llano requested $9,000 to assist with costs associated with Fiestas Patrias 2024 to be held
September 14, 2024 at Buddy Holly Park. The cultural celebration will feature various bands and
folklorico groups performing during the day and the traditional Grito de Dolores ceremony that evening.
One of the goals of Fiestas Patrias is to bring awareness to the rich heritage and traditions of music, dance
and art of the Mexican-Mestizo culture.
Committee Comments:
• Project has strong cultural and artistic components that include music and dance.
• Application indicates a good plan to market the project outside the region using a variety of
media platforms, to include social media, television, print and the Visit Lubbock online calendar.
• Application indicates a plan to track tourism.
• Cultural Arts Grant funds recommended ($9,000) would be used towards the cost of Professional
Services (Performers/Stage/Sound) and Promotion/Publicity
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