HomeMy WebLinkAboutResolution - 2019-R0245 - Cultural Arts Grant Reveiw Committee/Civic Lubbock - Hotel Occupancy Tax Funds - 07/09/2019Resolution No. 2019-RO245
Item No. 6.14
July 9, 2019 RESOLUTION
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF LUBBOCK:
THAT the City Council hereby approves the recommendation from the Cultural Arts
Grant Review Committee and the Civic Lubbock, Inc. Board of Directors for the first of
two granting periods for the 2019 Cultural Arts Grant Program using Hotel Occupancy
Tax funds allocated for FY 2018-2019,
Passed by the City Council on _ my 9, 2019
jE4_G_RIVr4TH, MAYOR PRO TEM
ATTEST:
APO Z S
Re t
cca Garza, City Sec etary
APPROVED AS TO CONTENT:
Brooke Witcher, Assistant City Manager
APPROVED AS TO FORM:
RyadBoke, Assistant City Attorney
RES Adoption CAG & Ct.1 How fax Fiscal Year 2018-19 (1)
624 19
art • cumurre • entertainment
June 24, 2019
Ms. Lisa Thomason
Director
Lubbock Memorial Civic Center
1501 Mac Davis Ln
Lubbock, Texas 79401
Dear Ms. Thomason:
The Cultural Arts Grant Review Committee for the City of Lubbock's Cultural Grants Program
has determined its recommendations for the first granting cycle of 2019. This recommendation
was presented to the entire Civic Lubbock, Inc. Board of Directors on June 24, 2019 and was
approved as recommended. All applicants recommended for grant awards are in good standing
with the City of Lubbock and Civic Lubbock, Inc.
The total Hotel Occupancy Tax allocation for 2019 provided for $432,393.95. Of that amount,
10% ($43,239.40) was allocated for the Public Art Program per the amended agreement between
the City of Lubbock and Civic Lubbock, Inc., leaving $389,154.55 available for the 2019
Cultural Arts Grant Program which will be granted over two granting cycles. In addition,
interest ($842.09) and carryover funds ($ .40) are available for the 2019 program, making the
amount designated for the 2019 Cultural Arts Grant Program a total of $389,997.04. The Board
of Directors have elected to absorb all expenses related to administering the program, therefore
no administrative expenses will be deducted and the entire allocation of $389,997.04 will be
available for the 2019 Cultural Arts Grant Program.
The Cultural Arts Grant Review Committee is comprised of five members; three Civic Lubbock,
Inc. Directors assigned by Civic Lubbock, Inc. and two members-at-Iarge appointed by the City
Council. They are as follows:
Kathy Horkey-Wolff, CLI Board of Directors/Chair of the Grant Review Committee
Idris Traylor, CLI Board of Directors
Stephanie Massengale, CLI Board of Directors
Melinda Green Harvey, Member -at -Large appointed by City Council
Emily Wilkinson, Member -at -Large appointed by City Council
ICI Civic Lubbock Inc • 1501 mac Davis lane • Lubbock, Texas 79401 - 806-775-2242 • fax 806-775-3240 _kt
www.clulclubbeck.com
Ms. Lisa Thomason
June 24, 2019
Page 2
In reviewing requests and developing funding recommendations for each application, the
Cultural Arts Grants Review Committee followed the approved Cultural Arts Grant Guidelines
and Procedures. A Grant Workshop was held on May 2, 2019 for organizations wishing to apply
for a Cultural Arts Grant. Included among the workshop presenters was a representative from
Visit Lubbock (the Lubbock Convention and Visitors Bureau).
Accompanying this document are the results of the Cultural Arts Grant Review Committee
meeting held on June 17, 2019. Twenty-one applications were received for this first grant (June
2019) funding cycle and twenty-one applications are recommended for full or partial funding.
The total amount of funding requested for this grant cycle was $327,730.00 of which
$223,180.00 is recommended for funding. Of the twenty-one grant awards recommended, four
cover an entire season (or year). Those organizations chose to submit one application for the full
year rather than submitting an application for each of the two granting cycles. With that in mind,
the Committee is recommending an amount that is approximately 57% of the total amount
available for the 2019 Cultural Arts Grant Program.
The Civic Lubbock, Inc. Board of Directors requests that the City Council consider approval of
the Cultural Arts Grant allocations in the amount of $223,180.00 as recommended by the
Cultural Arts Grant Review Committee and approved by the Civic Lubbock, Inc Board.
Sincerely,
Rafael Gutierrez
Vice President
Civic Lubbock, Inc.
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Cultural Arts Grant Review Committee
Recommendations
June 2019 —1st Granting Cycle
1906-001 Office of International Affairs, TTU
19th Annual High and Dry Photography Exhibit
Amount Requested: $ 1,050
Amount Recommended: $ 1,050
The Office of International Affairs at Texas Tech University requested $1,050 to support the 19tn
Annual High and Dry Photography Exhibit to be displayed in the galleries of the International
Cultural Center from November 25, 20I9 through January 31, 2020. Since 2001, the Office of
International Affairs has curated this premiere juried photographic exhibition of people and places
of the world's dry lands. Approximately 100 photographers, 50% of which are from across Texas,
the US and the world, will submit over 400 photographs from which 70 images will be selected for
the exhibition. Photographers may submit a maximum of five photographs for consideration.
Images have been shot in regions as remote as Chile, Morocco, and Iran to as near and familiar as
Caprock Canyon.
Committee Continents:
• Project has strong artistic merit
• Application indicates that historically many of the photographers from outside the region
travel to Lubbock for the opening reception and will stay in local hotels.
• Applicant has a good marketing plan in place for outside the area: a call for entries will be
posted on photographic society websites throughout Texas and the surrounding states; direct
mail and emails will be sent to over 700 Iocal, regional and national photographers; event
calendar listings, social media and radio advertising will also be used to promote the
exhibition.
• Applicant plans to partner with a local hotel
• Applicant has a good plan in place for tracking tourism and room nights generated
• Cultural Arts Grant funds recommended ($1,050) are to be used towards the cost for
Professional Services - Juror Fee ($300), Supplies/Materials - Exhibit Signage ($100) and
Promotion and Publicity ($400) and Postage ($250)
1906-002 Flatland Productions, Inc.
2019 Caldwell Kids Christmas Show Series
Amount Requested: $20,000
Amount Recommended: $11,000
Flatland Productions requested $20,000 to assist with costs associated with the presentation of the
2019 Caldwell Kids Christmas Show Series to be held December 21-23, 2019 at the Cactus Theater.
The project will include a seminar on December 21 st and performances on December 22nd and
23rd. Flatland Productions helps provide financial assistance for services and training that is not
readily affordable to many students of the program. The services range from individual voice
coaching and performance training to education in ensemble performances and opportunities to
perform with a professional band as well as wear costuming and performance attire. The Christmas
Show Series is a culmination of the student's hard work and will consist of two 2-hour productions
that will include individual and group performances from an ensemble of 40-50 students ranging in
age from 3-20 years old. This production will feature Christmas hits from a wide range of artists. A
guest artist will conduct the seminar and accompany the students in the production.
Committee Comments:
• Project has strong artistic and educational merit
• Since this is the first year of this particular project, there is no history on attendance;
however they did an event with a similar concept last spring and the final report reflected
good attendance and tourism numbers
• Applicant has a good plan for marketing outside the region using social media, direct emails,
online event calendars, posters/flyers and regional radio advertising and television
appearances.
• Applicant plans to work with Visit Lubbock to block rooms in a local hotel
• Applicant plans to use on -site surveys and communication with hotels to track tourism
• Cultural Arts Grant funds recommended ($11,000) will be used towards the cost of
Professional Services (Guest Artist/Musicians/Stage Crew.Tech Crew) and/or Facility
Rental
1906-003 Fiestas del Llano, Inc.
Fiestas Patrias 2019
Amount Requested: $12,000
Amount Recommended: $ 7,800
Fiestas del Llano requested $12,000 to assist with costs associated with Fiestas Patrias 2019 which
will be held September 13-14, 2019. The main celebration will take place using the outdoor stage at
the Underwood Center for the Arts and will feature local bands including traditional Mariachi
groups and Folklorico dancers. One of the goals of Fiestas Patrias is to bring awareness of the rich
heritage and traditions in music, dance and art of the Mexican -Mestizo culture.
Committee Comments:
• Project has strong cultural and artistic components that include music and dance
• Application indicates a slight increase in attendance last year over the two prior years
• Applicant plans to promote the project through the Visit Lubbock website, the Underwood
Center's website, social media and through press releases sent to newspapers in
Midland/Odessa, Amarillo and Eastern New Mexico
• Application indicates a good plan to track tourism
• Application indicates good corporate support
• Cultural Arts Grant funds recommended ($7,800) will be used towards the cost of
Professional Services (Performers) and/or Promotion/Publicity
1906-004 Lubbock Community Theatre, Inc.
Lubbock Community Theatre 2019/2020 Fall/Winter Season
Amount Requested: $10,000
Amount Recommended: $ 6,000
The Lubbock Community Theatre, celebrating their 30" Season, requested $10,000 to assist with
production costs, artist fees and promotion/publicity associated with the presentation of their
Fall/Winter Season of plays. The productions presented will include Epic Proportions, Young
Frankenstein, The Savannah Sipping Society, The Complete Works of William Shakespeare
[Abridged] and a youth production of Elf, Jr. Locally renowned artist Jon Whitfill has been
commissioned to construct some of the specialty pieces for Young Frankenstein which will be
performed at the Underwood Center (LHUCA). There will also be special performances for the deaf
and hearing impaired as well as sensory -friendly performances for patrons on the autism spectrum.
Committee Comments:
• Project has strong artistic merit
• Application indicates very good growth in attendance, including out of town guests and
room nights generated
• Having one of their productions at LHUCA will provide an opportunity for increased
attendance due to the size of the venue
• The committee really liked that applicant is commissioning a locally renowned artist to
construct some of the specialty set pieces for Young Frankenstein
• Applicant has a good plan in place to track tourism and room nights generated
• Cultural Arts Grant funds recommended ($6,000) will be used towards the cost of
Professional Services (Directors/Set designers, Lighting/Sound Designers), Rentals (other
than facilities) and/or Promotion/Publicity
1906-005 Flatlands Dance Theatre
DecaDance
Amount Requested: $ 1,550
Amount Recommended: $ 1,550
Flatlands Dance Theatre requested $1,550 to assist with professional services, costume and
promotion/publicity expenses associated with the presentation of "DecaDance." Performances will
take place November 22-23, 2019 at the Underwood Center Firehouse Theatre. In celebration of
their lOt" season, DecaDance will perform favorite works from the last 10 years. A panel of
company artists, board members and community members have selected ten dances to re -stage.
Former Flatland Dance Theatre dancers have been invited to return to reprise their roles in these
dances. A guest artist will also be invited to participate.
Committee Comments:
• Project has good artistic merit
• Application indicates a good marketing plan for generating tourism outside the Lubbock
area, including the use of tourism websites
M
• Application indicates a good plan for tracking out of town attendees through zip code data
provided from Select -a -Seat
• Application indicates good foundation support
• Cultural Arts Grant funds recommended ($1,550) are to be used towards Professional
Services - Choreographers/Principal Dancers ($650), Supplies/Materials Costumes ($100)
and Promotion and Publicity ($800)
1906-006 National Cowboy Symposium & Celebration, Inc.
National Cowboy Symposium & Celebration
Amount Requested: $25,000
Amount Recommended: $16,750
The National Cowboy Symposium & Celebration requested $25,000 to assist with the cost of
producing the 31 st Annual Cowboy Symposium and Celebration to be held on September 6-8, 2019
at the Lubbock Memorial Civic Center. Over 85 performers and participants, including national,
regional and local western musicians and singers, poets, storytellers, national recognized panelists,
and special presenters will appear at the 2019 Celebration. New historical sessions on music, poetry
and history will be presented. Other planned components include a Youth Wild West Day (cultural
and educational activities for students), horse handling demonstrations, Native American activities
and presentations, and exhibits of western artworks and merchandise.
Committee Comments:
• Project has strong artistic and cultural merit
• Project has a good history of generating tourism and room nights
• Application indicates good foundation and corporate support
• Applicant plans to partner with two local hotels
• Application indicates a strong marketing plan, both regionally and nationally
• Applicant has a good plan in place for tracking tourism and room nights
• Cultural Arts Grant funds recommended ($16,750) will be used towards the cost of
Professional Services (Artist/Presenter Fees) and/or Promotion/Publicity
1906-007 Lubbock Symphony Orchestra
2019/2020 Masterworks Season, Pops & Family Concerts
Amount Requested: $60,000
Amount Recommended: $45,000
The Lubbock Symphony Orchestra requested $60,000 to assist with musician fees and guest artist
fees associated with the presentation of the 2019/2020 Masterworks Season, Pops and Family
Concerts. Performances will be held on various weekends beginning in September of 2019 and
ending in May of 2020. In addition to the regular Masterworks performances, the Symphony will be
presenting its very popular Halloween-themed "Maestro Mash" Family Concert, complete with a
"Learn to Conduct" educational workshop and an Instrument "Petting Zoo' followed by a free
concert with fun and spooky music. The season will also include two Pops Concerts: The Music of
Led Zeppelin in October and A Night at the Movies in May.
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Committee Comments:
• Project has strong artistic merit
• Application indicates good foundation and corporate support
• Application indicates a good history of generating tourism and room nights
• Overall 2018/2019 attendance showed growth with an increase of 25% over the prior year
• Applicant plans to partner with a local hotel
• Cultural Arts Grant funds recommended ($45,000) will be used towards the cost of
Professional Services (Musician and Guest Artist Fees)
• Grant funds were considered for the entire season; future applications for the 2019;`2020
Season may not be considered
1906-008 West Texas Watercolor Society
West Texas Watercolor Society 2019 Fall Membership Show
Amount Requested: $ 700
Amount Recommended: $ 700
The West Texas Watercolor Society requested $700 to assist with costs associated with the
presentation of their Fall Membership Show at the Legacy Events Center. The show will run from
September 6 through November 4, 2019. All artists, from novice to professional, are judged
together which allows the novice and intermediate artists to gage their growth in artistic principles
and techniques.
Committee Comments:
• Project has strong artistic merit
• Applicant has a good marketing plan in place; plans to promote the show through various
online tourism websites and calendars
• Applicant has a good plan in place for tracking tourism and room nights generated
• Cultural Arts Grant funds recommended ($700) are to be used towards the cost of
Professional Services — Judge ($200) and Other - Artist Awards ($500)
1906-009 West Texas Watercolor Society
West Texas Watercolor Society 2019 Winter Show
Amount Requested: $ 700
Amount Recommended: $ 700
The West Texas Watercolor Society requested $700 to assist with costs associated with the
presentation of a Winter Show at the Buddy Holly Center. The show will run from November 22,
2019 through January 19, 2020. All artists, from novice to professional, are judged together which
allows the novice and intermediate artists to gage their growth in artistic principals and techniques.
Committee Comments:
• Project has strong artistic merit
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• Applicant has a good marketing plan in place; plans to promote the show through various
online tourism websites and calendars
• Applicant has a good plan in place for tracking tourism and room nights generated
• Cultural Arts Grant funds recommended ($700) are to be used towards the cost of
Professional Services - Judge ($250) and Other - Artist Awards ($450)
1906-010 The Lubbock Chorale
Vivaldi Gloria and Messiah Singalong
Amount Requested: $ 4,500
Amount Recommended: $ 2,925
The Lubbock Chorale requested $4,500 to assist with costs associated with the presentation of
Handel's "Messiah": A Community Singalong & Vivaldi's "Gloria". The performance will be held
on December 13, 2019 in the Hemmle Recital Hall at the Texas Tech University School of Music.
The Chorale and chamber orchestra will perform Vivaldi's "Gloria", a Christmas favorite, followed
by a performance of Part I (Christmas/Nativity portion) of Handel's masterpiece "The Messiah", for
which the entire audience will be invited to join the Chorale in singing all six choruses of Part I and
closing with a seventh chorus (added from Part 11): "The Hallelujah Chorus."
Committee Comments:
• Project has good artistic merit
• Application indicates a good plan for marketing the event throughout the South Plains and
Eastern New Mexico
• Application indicates a good plan for tracking tourism through zip code data provided from
Select -a -Seat
• Cultural Arts Grant funds recommended ($2,925) will be used towards the cost of
Professional Services (Orchestra Musicians/Soloists.?Graphic Designer) and/or
Promotion/Publicity
1906-011 Lubbock Christian University Theatre
Lubbock Christian University presents Once Upon a Mattress
Amount Requested: $13,000
Amount Recommended: $ 7,700
The Theatre Area of the Communications/Fine Arts Department of Lubbock Christian University
requested $13,000 to assist with costume rental and orchestra musician fees for the fall musical
production of Once Upon a Mattress scheduled for October 11-12, 2019. The production will be
held in conjunction with LCD's Parent/Family Weekend festivities and will include a cast and crew
of over 35 and an orchestra of at least 16 professional musicians and 6 student musicians.
Committee Comments:
Project has good artistic merit
Project has a good arts education component; cast members are comprised of LCU students
2
• Application indicates a good marketing plan outside the region to include postings on travel
websites and contacting newspapers in smaller cities in the region as well as in New
Mexico; area teachers and students will be invited to attend the production
• With the production being held in conjunction with LCU's Parent/Family weekend, there is
a good potential to generate room nights
• Application indicates a good plan to track tourism
• Cultural Arts Grant funds recommended ($7,700) will be used towards the cost of
Professional Services (Orchestra Musicians) and/or Rentals (Costumes)
1906-012 Texas Tech School of Art
"With as Many People as Possible" Photographic Regional Conference
Amount Requested: $ 5,500
Amount Recommended: $ 3,250
The Texas Tech School of Art requested $5,500 to cover guest artist fees for three nationally
recognized artists who will be participating in the "With as Many People as Possible" Photographic
Regional Conference which will be held October 10-12, 2019 at Texas Tech University and the
Underwood Center. The three artists are Wendy Red Star (Portland, OR), Nydia Blas (Brooklyn,
NY) and Lupita Tinnen (Frisco, TX). These artists, whose work has been exhibited in major
museums and institutions around the world, will bring a high -profile cultural experience to the
conference attendees and to the Lubbock community. The conference will combine a series of
lectures, presentations, and exhibitions to explore the overlap and convergence of the many
communities that contemporary photographers foster, support, advocate for, and collaborate with
through their photographic work.
Committee Comments:
• Project has good artistic merit
• Since this is a three day conference and will include many out-of-town attendees, there is
excellent potential to generate tourism and room nights; the application indicates speaker
and exhibitor proposals have already been received from around the seven state region,
which includes Texas, Oklahoma, Arkansas, Louisiana Mississippi, Alabama and Tennessee
• Application has a good plan for marketing outside the Lubbock area
• Applicant plans to partner with a local hotel
• Applicant has a good plan in place for measuring tourism and room nights generated
• Cultural Arts Grant funds recommended ($3,250) will be towards the cost of Professional
Services (Guest Artist Fees) and/or Promotion/Publicity
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1906-013 Ballet Lubbock
The Nutcracker 2019
Amount Requested: $10,000
Amount Recommended: $ 8,000
Ballet Lubbock requested $10,000 to assist with advertising and promotion of their annual
production of The Nutcracker which will be performed December 12-15, 2019 at the Lubbock
Memorial Civic Center. The production will feature over 175 local dancers as well as 45 musicians
in the live Nutcracker Symphony Orchestra. World-renowned guest artists will round out the cast
and will serve as mentors and teachers to the students.
Committee Comments:
• Project has strong artistic merit
• Guest artists provide mentoring and educational opportunities for the younger local dancers
• Application indicates a strong marketing plan; radio and television advertising as well as
digital ads will utilized; will promote extensively online through event calendars and social
media sites
• Applicant plans to partner with a local hotel
• Application indicates good foundation and corporate support
• Applicant has a good plan in place to track tourism, i.e. hotel room blocks and zip code data
provided from Select -a -Seat
• Cultural Arts Grant funds recommended ($8,000) will be used towards the cost of
Promotion/Publicity
1906-014 Lubbock Moonlight Musicals, Inc.
Moonlight Broadway 2019/2020 Season
Amount Requested: $80,000
Amount Recommended: $52,800
Lubbock Moonlight Musicals requested $80,000 to assist with cost of artist fees, professional
service fees and performance rights for the presentation of it 2019, 2020 Season. Productions will
include the Spamalot in October of 2019, The Wizard of Oz in November/December of 2019, Into
the Woods in March of 2020, The Sound of Music in June of 2020, Oliver in July of 2020 and
Fiddler on the Roof in August of 2020. Twelve performances will be held in the Civic Center
Theatre, 37 performances at the Moonlight Musical Amphitheatre and 8 performances at the
Underwood Center for the Arts.
Committee Comments:
• Project has strong artistic merit
• Application indicates good corporate support; applicant has submitted proposals for other
grant/foundation support
• This year, applicant combined all shows into one season; in the past they had two separate
distinct seasons, one was their Moonlight Broadway Season and the other was their Summer
Season
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• Cultural Arts Grant funds recommended ($52,800) will be used towards the cost of Artist
Fees/Professional Services (Actors, Orchestra Musicians, Conductors, Stage Directors,
Choreographers, Sound Designers) and/or Script Rental/Performance Rights
• Grant funds were considered for the entire year -long season; future applications for the
season may not be considered
1906-015 University Interscholastic League — TTU
UIL One -Act Play Director's Workshop
Amount Requested: $ 5,000
Amount Recommended: $ 3,550
The University Interscholastic League requested $5,000 to assist with costs associated with the UIL
One -Act Play Director's Workshop that will be held October 25-26, 2019. The workshop is
designed for theatre educators and will provide training on such topics as selecting scripts, casting
parts, designing sets/costumes and marketingladvertising.
Committee Comments:
• Project has strong artistic and educational merit
• Application indicates a good history of generating room nights, although numbers for the
2018 workshop were lower than the previous two years
• Applicant plans to partner with a local hotel
• Application indicates a good marketing plan to promote the event to over 1,200 directors in
Texas; will send direct mail to private schools in the region
• Cultural Arts Grant funds recommended ($3,550) are to be used towards the cost of
Professional Services (State Director/Guest Presenters)
1906-016 Lubbock Arts Alliance
2019/2020 Marketing of Lubbock's Cultural District
Amount Requested: $15,000
Amount Recommended: $11,250
The Lubbock Arts Alliance requested $15,000 to assist with the marketing of Lubbock's Cultural
District. The funds requested would be used for professional services which will continue the robust
online presence of the Cultural District through email, social media, APP and dedicated website.
The project will include the hiring of a writer to create blogs and articles which can be published
online and in print publications specific to leisure travel. The physical presence of the area will be
enhanced through new signage for venues reflecting the Cultural District brand.
Committee Comments:
• Project supports the arts, humanities and cultural tourism
• Project provides additional advertising for cultural events by selling a complete "package"
of the arts in Lubbock to visitors and potential visitors
• Application indicates a good plan for marketing outside the local area
• Application indicates good foundation support
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• Cultural Arts Grant funds recommended ($11,250) will be used towards the cost of
Professional Services
• Grant funds were considered for the entire year -long project; future applications for this
timeframe may not be considered
1906-0117 Lubbock Arts Alliance, Inc.
23rd Take in the Local Color! Lubbock's Artist Studio Tour
Amount Requested: $ 8,000
Amount Recommended: $ 7,000
The Lubbock Arts Alliance requested $8,000 to assist with advertising and professional services
fees associated with the Take in the Local Color! Lubbock Artist's Studio Tour which will be held
on November 9-10, 2019. The goals of the project are to: provide community awareness and
education in the visual arts; offer a venue for artists to showcase and sell their works, facilitate a
quality visual art program for students to attend, and attract visitors/tourists to the region. This event
allows audiences the unique opportunity to observe the artists in their working environment, many
of which are private homes. The Studio Tour will showcase approximately six local artists at each
studio location. Artists will display original art to include painting, drawing, pottery, fiber, jewelry,
glass, leather, wood and sculpture. In addition, there will be artist demonstrations and performances
by local musicians at the various studio locations.
Committee Comments:
• Project has strong artistic merit
• Application indicates a good marketing plan; marketing efforts will include the distribution
of full color brochures to 2,000 individuals on their regional mailing list
• Project historically generates good attendance as well as good tourism numbers
• Application indicates that tourists from Arizona, Florida, Kansas, California and throughout
Texas as well as international tourists from Germany, Canada, and the Czech Republic
attended last year's event; good tracking methods are in place to determine out of town
attendees and room nights generated
• Cultural Arts Grant funds recommended ($7,000) will be used towards the cost of
Professional Services (Juror/Graphic Designer) and/or Promotion/Publicity
1906-018 Louise Hopkins Underwood Center for the Arts
Flatland Film Festival
Amount Requested: $12,000
Amount Recommended: $ 8,160
The Louise Hopkins Underwood Center for the Arts (LHUCA) requested $12,000 to fund
marketing and professional stipends associated with the 2019 Flatland Film Festival which will be
held September 19-21, 2019. The main screenings will be held at LHUCA and Premier Cinemas
Lubbock. The Festival showcases Texas' dynamic filmmaking culture by spotlighting regional
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filmmakers and bringing a greater understanding of the filmmaking arts to the South Plains. Other
components will include Youth Short Films produced through local Youth Film Camps and a panel
discussion with filmmakers. The 2019 films will feature Talk Backs between the
filmmaker/producer and the audience members. The Film Short programs will also feature a Q&A
with participating filmmakers in attendance.
Committee Comments:
• Project has strong artistic merit
• Application indicates a good marketing plan for promoting the Festival outside the region;
promotional efforts will target film enthusiasts and filmmakers primarily in the US
• Application indicates a good strategy for tracking tourism and room nights generated
• Cultural Arts Grant funds recommended ($8,160) will be used towards the cost for
Professional Services (Screening Fees/Filmmakers Honoraria/Video Production) and/or
Promotion/Publicity
1906-019 Louise Hopkins Underwood Center for the Arts
First Friday Art Trail
Amount Requested: $19,500
Amount Recommended: $14,625
The Louise Hopkins Underwood Center for the Arts (LHUCA) requested $19,500 to assist in
funding marketing, artist fees, and trolley advertising for the First Friday Art Trail. The event will
be held monthly from September of 2019 through August of 2020 and is a free self -guided art trail
through the Cultural District. Now in its 15th year, this event presents a wide variety of genres of
visual art, music, literature, dance and more in 15+ partner venues. Venues include commercial
galleries, arts organizations, businesses, and artist studios.
Committee Comments:
• Project has strong artistic merit
• Project creates great exposure for the venues and the artists
• Project continues to show growth in out-of-town visitors and room nights generated
• Application indicates a good plan for tracking tourism and room nights generated
• Application indicates a good marketing plan for advertising outside the region and will
include advertising in the statewide "Authentic Texas" and "Arts + Culture" publications
• Cultural Arts Grant funds recommended ($14,625) will be used towards the cost of
Professional Services (Artist Honoraria) and/or Promotion and Publicity
• Grant funds were considered for the entire year -long project; future applications for this
timeframe may not be considered
1906-020 The Robert Burns Society of West Texas
7th Annual Robert Burns Supper and Heritage Celebration
Amount Requested: $ 6,580
Amount Recommended: $ 3,780
The Robert Burns Society of West Texas requested $6,580 to assist with costs associated with the
7th Annual Robert Burns Supper and Heritage Celebration to be held on January 25, 2020 at the
Texas Tech University International Cultural Center. This traditional celebration of Scottish
heritage and culture focuses on the literary legacy of Robert Burns, Poet Laureate of Scotland, his
songs and poems. Performances will be provided by Ed Miller and Friends. Mr. Miller is a folklorist
originally from Edinburgh, Scotland and is internationally known as a singer and lecturer on Burns'
writings. Traditional elements of the event will include "Piping in the Haggis", a Highland Dancer,
as well as songs and poetry recitals.
Committee Comments:
• Project has good artistic and cultural merit
• Applicant plans to partner with a local hotel
• Application indicates a good marketing plan for generating tourism outside the Lubbock
area; applicant plans to reach out to Scottish Societies throughout Texas and surrounding
regions, including groups in Boeme, Dallas, Decatur, Austin and the Hill Country as well as
the St. Andrew Scottish Society of New Mexico and the United Scots Clan of Oklahoma
• Application indicates a good method for tracking out of town attendees and room nights
generated using guest registers and zip code tracking through Select -a -Seat
• Cultural Arts Grant funds recommended ($3,780) will be used towards Professional Services
(Performer Fees and Sound System), Promotion/Publicity and/or Postage
1906-021 Lubbock -Con Ventures
Lubbock -Con 2020
Amount Requested: $17,650
Amount Recommended: $ 9,590
Lubbock Con -Ventures requested $17,650 to assist with the costs associated with Lubbock -Con
2020 scheduled for February 28-March 1, 2020 at the Lubbock Memorial Civic Center. Lubbock -
Con, going into its 51" year, is a pop culture convention featuring alternative art, performances and
fandoms from across Texas, New Mexico and Oklahoma. It is open to the general public and will
include interaction with artists and merchants representing the genres of comic books, video games,
electronic media, film and theatre, and costume design. Featured attractions will include panel
discussions with comic book artists and fiction writers, costume and make-up workshops, and
alternative performances. There will be a special performance of Metropolitan Elektro and a rare
appearance by Michael Horse. Lubbock -Con strives to promote the understanding and appreciation
of graphic arts, cinema, writing and the creative process.
Committee Comments:
• Project has strong artistic merit
12
• Application indicates good growth in attendance over the last three years; however this is
the first time this organization has applied for grant funding so there is no tourism/room
night history other than estimated; applicant does have a good plan in place to track tourism
and room nights using guest registration and zip code tracking from Select -a -Seat for the
2020 event
• Application indicates that artists and vendors have come from Dallas, Fort Worth, Austin,
and San Antonio in past years; out-of-state participation is growing and past attendees have
come from California, Arizona, Oklahoma, New Mexico and Iowa
• Application indicates good marketing strategies which will include targeting those interested
in attending similar conventions, social media, particularly active social media groups
dedicated to the featured guests, and calendar listings on tourism websites
• Cultural Arts Grant funds recommended ($9,590) are to be used towards the cost of
Professional Services - Guest Artists/Performers ($6,100), Rentals - Projectors/Sound
Equipment/Film & Score Licensing ($1,140), Promotion/Publicity ($2,050), and Postage
($300)
13
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