HomeMy WebLinkAboutResolution - 2010-R0342 - Approval Of Civic Lubbock, Inc. 2010 Grants - 07/22/2010Resolution No. 2010—RO342
July 22, 2010
Item No. 5.17
RESOLUTION
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF LUBBOCK:
THAT the Mayor of the City of Lubbock is hereby authorized to approve on
behalf of the City of Lubbock, those certain Civic Lubbock, Inc. first period grants for
2010, in the amounts recommended and set forth as such in Exhibit "A" attached hereto
and incorporated fully herein by reference.
The City Manager or her designee is further authorized to complete and execute any
routine documents required in connection therewith.
Passed by the City Council on July 22, 2010
TOM MARTIN, MAYOR
ATTEST:
Rebe ca Garza, City Secretary
APPROVED AS TO CONTENT:
Freddy Chav ,Director of is Services
APPROVED AS TO FORM:
Chad Weaver, Assistant City Attorney
vw:ccdocs!RES.CAG Recommendations 2010
July 6, 2010
Ciuic Lubbock Inc
art • culture • entertainment
June 29, 2010
Mr. Freddy Chavez
Civic Services Director
Lubbock Memorial Civic Center
City Bank Auditorium -Coliseum
1501 Mac Davis Lane
Lubbock, Texas 79401
Dear Mr. Chavez,
Resolution No. 2010-RO342
The Cultural Arts Grant Review Committee for the City of Lubbock's Cultural Grants Program
has determined its recommendations for the first granting cycle of 2010. This recommendation
was presented to the entire Civic Lubbock, Inc. Board of Directors on June 28, 2010 and was
approved as recommended.
The Hotel Occupancy Tax allocation for the 2010 Cultural Arts Grant Program provided for
$238,983.57 to be granted over two granting cycles. In addition, interest earned in the amount of
$3,646.34 is available for the 2010 program, making the amount designated for the 2010 Cultural
Arts Grant Program a total of $242,629.91. The Board of Directors elected to absorb all
expenses related to administering the program, therefore no administrative expenses will be
deducted and the entire allocation will be available for the 2010 Cultural Arts Grant Program.
The Cultural Arts Grant Review Committee is comprised of five members; three Civic Lubbock,
Inc. Directors assigned by Civic Lubbock, Inc. and two members -at -large appointed by the City
Council. They are as follows:
Kay Sanford, CLI Board of Directors and Chair of the Grant Review Committee
Mark Bass, CLI Board of Directors
Louis Kelley, CLI Board of Directors
Gail Fargason, Member -at- Large appointed by City Council
Ann McDonald, Member -at -Large appointed by City Council
In reviewing requests and developing funding recommendations for each application, the
Cultural Arts Grants Review Committee followed the approved Cultural Arts Grant Guidelines
and Procedures. A Grant Workshop was held on May 4, 2010 for all organizations wishing to
apply for a Cultural Arts Grant. Included among the workshop presenters were representatives
AN Ciuic Lubbock Inc • 1501 Mac Dauis lane • Lubbock, Texas 79401 • 806-775-2242 • Fax 806-775-3240
www.cluiclubbock.com
Mr. Freddy Chavez
June 29, 2010
Page 2
from Visit Lubbock (the Lubbock Convention and Visitors Bureau) and the Lubbock Hotel
Motel Association.
Accompanying this document are the results of the Cultural Arts Grant Review Committee
meeting held on June 14, 2010. Nineteen (19) applications were received for this first grant (June
2010) funding cycle and seventeen (17) are recommended for partial funding.
The total amount of funding requested for this grant cycle was $218,400.00 of which
$129,150.00 is recommended for funding from the City of Lubbock Cultural Arts Grant
Program. Of the seventeen (17) grant awards recommended, three (3) of the grant awards cover
an entire season (or year) of events. Those organizations chose to submit one application for an
entire season rather than submit an application for each of the two granting cycles. With that in
mind, the Committee recommended an amount that is approximately 53% of the Hotel
Occupancy Tax and interest allocated for the 2010 Cultural Arts Grant Program.
The Civic Lubbock, Inc. Board of Directors requests that the City Council consider approval of
the Cultural Arts Grant allocations in the amount of $129,150.00 as recommended by the
Cultural Arts Grant Review Committee and approved by the Civic Lubbock, Inc Board.
Sincerely,
W lliamHrIowe
President
Civic Lubbock, Inc.
Attachments
Exhibit A Resolution No. 2010-RO342
City of Lubbock
Civic Centers Department
City of Lubbock/Civic Lubbock, Inc. Cultural Arts Grant Program
June 2010 -1st Cycle Grant Recommendations
July 22, 2010
218,450 129,150
TOTAL AVAILABLE FOR 2010 - $242,629 (for both granting cycles)
Funding for 2010 Cultural Arts Grant Program:
City of Lubbock - Hotel Occupancy Tax allocation 238,983
Interest earned on 2008 funds not yet allocated as of 3/31/10 573
Interest earned on 2009 funds as of 3/31/10 3,073
Total available for 2010 CAG Program $ 242,629
Amount
Amount
Grant No. Organization
Proiect
Requested
Recommended
1006-001
Lubbock Arts Alliance/Tornado Gallery
Downtown Art Market
$ 3,500
$ -
1006-002
Lubbock Community Theatre
Lubbock Community Theatre Fall Season 2010
15,000
7,000
1006-003
Lubbock Arts Alliance
14th Annual Take in the Local Color! Lubbock's Artist Studio Tour
10,000
7,000
1006-004
Lubbock Christian University Theatre
"Carousel"
6,000
3,000
1006-005
Underwood Center for the Arts
First Friday Art Trail
11,800
9,000
1006-006
The American Wind Power Center
"The Legacy of the Wind" - Windmill Mural (Final Phase)
12,000
5,000
1006-007
Ballet Lubbock
The Nutcracker 2010
9,000
6,500
1006-008
Lubbock Moonlight Musicals
Moonlight Dinner Theatre - Irving Berlin's "White Christmas"
10,000
7,000
1006-009
Prairie Winds Chorus
Laugh -In with the Prairie Winds Chorus
1,000
-
1006-010
Heavenly Productions
"It's Not Over ... Yet!" Musical Drama
7,000
5,000
1006-011
National Cowboy Symposium & Celebration National Cowboy Symposium & Celebration
25,000
15,000
1006-012
Fiestas del Llano
Fiestas Patrias 2010 - A Bicentennial Celebration
10,000
4,000
1006-013
Broadway Festivals
2010 Broadway and Texas Avenue Street Dance
20,000
10,000
1006-014
Ballet Lubbock
Ballet Lubbock's Fall Performance: Ragtime
1,900
1,400
1006-015
University Interscholastic League
UIL One Act Play Director's Workshop
5,550
3,000
1006-016
Underwood Center for the Arts
2010 Sixth Annual Flatland Film Festival
10,700
3,250
1006-017
Lubbock Symphony Orchestra
2010-2011 Classical Masterworks Season and Holiday Pops Concert
40,000
30,000
1006-018
Lubbock Arts Alliance
Lubbock Cultural District Marketing
10,000
5,000
1006-019
Lubbock Symphony Orchestra
Lubbock Youth Symphony Orchestra 2010-2011 Fall/Spring Concert: 10,000
8,000
218,450 129,150
TOTAL AVAILABLE FOR 2010 - $242,629 (for both granting cycles)
Funding for 2010 Cultural Arts Grant Program:
City of Lubbock - Hotel Occupancy Tax allocation 238,983
Interest earned on 2008 funds not yet allocated as of 3/31/10 573
Interest earned on 2009 funds as of 3/31/10 3,073
Total available for 2010 CAG Program $ 242,629
Resolution No. 2010-RO342
Cultural Arts Grant Review Committee
Recommendations
June 2010 - I st Granting Cycle
1006-001 Lubbock Arts Alliance /Tornado Gallery
Downtown Art Market
Amount Requested: $ 3,500
Amount Recommended: $ -0-
The Lubbock Arts Alliance/Tornado Gallery requested $3,500 to assist with advertising costs
associated with the Downtown Art Market. The Downtown Art Market occurs on the second
Saturday of each month and is held at the Tornado Gallery, both inside the Gallery and in the
courtyard of the Tornado Gallery. The event highlights the work of over 35 visual artists and
makes available for purchase fresh produce and flowers. All visual artists, both professional
and non-professional, are invited to participate as long as they produce work that is original
and handmade. Local musicians and bands also perform.
Committee Comments:
• Project has good artistic merit; unique and innovative event
• The Committee struggled with this application. The Committee determined that this
application was not eligible for consideration because the Tornado Gallery, who
actually puts on this event, is not a non-profit organization, which the Cultural Arts
Grant Guidelines and Procedures requires
• The Committee encourages the Tornado Gallery to apply for and obtain a 501(c)3
designation so that this great event can be eligible for grant funding; another option
would be for the Arts Alliance or another non-profit organization to take over the
planning, execution and funding of the event
1006-002 Lubbock Community Theatre
Lubbock Community Theatre Fall Season 2010
Amount Requested: $15,000
Amount Recommended: $ 7,000
The Lubbock Community Theatre requested $15,000 to assist with various production costs
associated with the presentation of three productions that will take place in the fall of 2010.
The three productions will consist of two (2) season productions and one (1) children's
production and will take place at the newly renovated Boston Ave Theatre. The requested
funds would cover costs associated with actors, directors and designers, production supplies
and materials and advertising/promotion.
Committee Comments:
• Project has strong artistic merit
• Applicant plans to put postcards at the various hotels to advertise to visitors
• Applicant should continue to insure that all performances are listed on the Visit
Lubbock website and other tourism websites
• Cultural Arts Grant funds recommended ($7,000) will be used towards the cost of
Professional Services, Supplies/Materials and/or Promotion/Publicity
1006-003 Lubbock Arts Alliance
14th Annual Take in the Local Color! Lubbock Artist's
Studio Tour
Amount Requested: $10,000
Amount Recommended: $ 7,000
The Lubbock Arts Alliance requested $10,000 to assist with advertising and production costs
associated with the "Take in the Local Color! Lubbock Artist's Studio Tour" which will be
held on November 13-14, 2010. The goals of the project are to provide community awareness
and education in the visual arts, offer a venue for local artists to showcase their works,
facilitate a quality visual art program for students to attend, and attract visitors/tourists. This
event allows audiences the unique opportunity to observe the artists in their working
environment, many of which are private homes. Approximately six artists are showcased at
each studio location. In 2009, there were ten locations with over 56 Lubbock County artists
participating and over 5,000 patrons attending the free and open to the public two-day event.
Committee Comments:
• Project has strong artistic merit
• Application indicates strong marketing plan for outside the Lubbock area
• Project historically generates good tourism numbers; good tracking methods are in
place to determine out of town attendees and room nights generated
• Project provides access to some artists whose work can only be seen at this event
• Cultural Arts Grant funds recommended ($7,000) will be used towards the cost of
Promotion/ Publicity
1006-004 Lubbock Christian University Theatre
"Carousel" Musical Production
Amount Requested: $ 6,000
Amount Recommended: $ 3,000
Lubbock Christian University Theatre requested $6,000 to assist with hiring orchestra
musicians for the fall musical production of "Carousel" which will be held on October 8-9,
2010. The production will be held in conjunction with LCU's Parent/Family Weekend
festivities and will include a cast and crew of over 35 and an orchestra of 21.
Committee Comments:
• Project has strong artistic merit
• Application shows steady growth in attendance over the last three years
2
• Application indicates a good marketing plan outside the region; includes marketing to
alumni and families of current students
• Cultural Arts Grant funds recommended ($3,000) will be used towards the cost of
Professional Services — Orchestra Musicians
1006-005 Louise Hopkins Underwood Center for the Arts
First Friday Art Trail
Amount Requested: $11,800
Amount Recommended: $ 9,000
The Louise Hopkins Underwood Center for the Arts requested $11,800 to assist with
marketing efforts for the First Friday Art Trail. This event will be held monthly from
September of 2010 through August of 2011 and provides an evening of arts, entertainment
and food. First Friday Art Trail is free to the public and is designed to showcase the visual
and performing arts, created and produced by regional artists, in downtown venues that
include galleries, museums, restaurants, studios and showrooms.
Committee Comments:
• Project has strong artistic component; unique event
• Event has grown significantly since its inception in 2004; average attendance is 2,500
attendees per month
• Tourism numbers as shown on the application indicate steady growth
• Project creates great exposure for the venues and the artists
• Application indicates strong marketing plan for advertising outside the region
• Cultural Arts Grant funds recommended ($9,000) will be used towards the cost of
Promotion and Publicity
• Grant funds were considered for the entire year long program; future applications for
this timeframe may not be considered
1006-006 The American Wind Power Center
"The Legacy of the Wind" — Windmill Mural (Final Phase)
Amount Requested: $12,000
Amount Recommended: $ 5,000
The American Wind Power Center requested $12,000 to assist with the costs associated with
the specialized sealant and labor (artist fees) for the finalization of the 6,000 sq. ft. Windmill
Mural, "The Legacy of the Wind". The mural is located at the American Wind Power Center
and compliments the current exhibits in the Museum. The mural focuses on the history of the
American Windmill, from the old posts mills utilized to grind grain, through the water
pumping era, to the wind farms with large electricity -producing wind turbines.
Committee Comments:
• Project has strong artistic merit
3
• The Museum has a very good history of attracting thousands of visitors annually on a
state, national and international level; the mural is a beautiful enhancement to the
Museum
• Applicant has a good marketing plan that reaches beyond the Lubbock area
• Cultural Arts Grant funds recommended ($5,000) are to be used towards the cost of
Professional Services — Artist Fees
1006-007 Ballet Lubbock
The Nutcracker 2010
Amount Requested: $ 9,000
Amount Recommended: $ 6,500
Ballet Lubbock requested $9,000 for the production of "The Nutcracker 2010", which will be
performed December 9-12, 2010. The funds requested are for costs associated with
Promotion and Publicity, including their "Spirit of the Season" weekend promotion package
and general print/television/radio advertising, and choreography fees. The production
features original choreography and is a full length, classical ballet with guest artists and
approximately 150 local and regional dancers.
Committee Comments:
• Project has strong artistic merit
• Application indicates a good marketing plan outside the region; the continuation of
the Spirit of the Season weekend package will encourage additional tourism
• Good tracking methods are in place to determine out of town attendees and room
nights generated
• Applicant plans to partner with a local hotel
• Project has a good history of generating room nights
• Cultural Arts Grant funds recommended ($6,500) will be used towards the cost of
Promotion/Publicity, promotion of the "Spirit of the Season" weekend package,
and/or Choreography Fees
1006-008 Lubbock Moonlight Musicals
Moonlight Dinner Theatre — Irving Berlin's "White Christmas"
Amount Requested: $10,000
Amount Recommended: $ 7,000
Lubbock Moonlight Musicals requested $10,000 to assist with costs associated with the
presentation of "White Christmas" which will be held December 23 and December 26-31,
2010. The production will take place at the Lubbock Memorial Civic Center. Funds
requested would be used for actors, musicians, rental of scripts/royalties/music and set
materials.
Committee Comments:
• Project has strong artistic merit
4
• Applicant plans to make announcements at the Moonlight Musical events at the Wells
Fargo Amphitheater which will help promote this new event to visitors attending the
summer events
• Committee encourages applicant to evaluate marketing strategies; include more
regional advertising to increase the potential for overnight stays in hotels; insure that
event is promoted on state tourism websites
• Cultural Arts Grant funds recommended ($7,000) will be used towards the cost of
Professional Services — Actors/Musicians, Rentals — Scripts/Royalties/Music and/or
Supplies/Materials — Set Materials
1006-009 Prairie Winds Chorus
Laugh -In with the Prairie Winds Chorus
Amount Requested: $ 1,000
Amount Recommended: $ -0-
Prairie Winds Chorus requested $1,000 to assist with costs associated with the presentation
the Prairie Winds annual event entitled "Laugh -In with Rowena and Martina" which will be
held September 11, 2010. The show is designed to promote the American music art form of
barbershop music.
Committee Comments:
• Project has strong artistic merit
• Committee was concerned that the application reflected that the number of visitors
and room nights generated were not tracked for the prior Cultural Arts Grant
• Committee was concerned about the decline in attendance for this event as reflected
in the application
• Committee encourages applicant to develop tracking methods and build a history of
tracking visitors and room nights generated for events for which they would like to
request grant funding. When those processes and tracking history are in place,
applicant is encouraged to submit a grant application during a future grant cycle
1006-010 Heavenly Productions, Inc.
"It's Not Over ... Yet!" Musical Drama
Amount Requested: $ 7,000
Amount Recommended: $ 5,000
Heavenly Productions, Inc. requested $7,000 to assist with soloists/musician fees, facility use
fees and advertising/promotion costs associated with the presentation of a new musical drama
"It's Not Over ... Yet!" which will be performed September 25, 2010. The featured artists for
this presentation will be Brandon Kizer, Pervis Evans, and Russell White, all of whom have
performed with Grammy award winners and/or Grammy nominees in the past.
Committee Comments:
• Project has strong artistic merit
5
• Applicant has budgeted well for marketing and promotion; has presented a good
marketing plan for the project
• Applicant is partnering with a local hotel; applicant is strongly encouraged to use the
room block for performers and others to assure that room nights are generated
• Cultural Arts Grant funds recommended ($5,000) are to be used towards the cost of
Professional Services — Soloists/Musician Fees and Promotion/Publicity
1006-011 National Cowboy Symposium & Celebration, Inc.
National Cowboy Symposium & Celebration
Amount Requested: $25,000
Amount Recommended: $15,000
The National Cowboy Symposium & Celebration, Inc. requested $25,000 to assist with
bringing in nationally recognized headline entertainers as well as over 100 performers and
participants (poets, musicians, storytellers, panelists, chuck wagon cooks, and special
presenters) for the Annual National Cowboy Symposium and Celebration. The event will be
held September 9-12, 2010.
Committee Comments:
• Project has strong artistic and cultural merit
• There is a good history of bringing tourists to Lubbock and generating room nights
• Application indicates new event components which keeps the event fresh and
encourages past attendees to come back as well as generate new attendees
• Applicant is working with Visit Lubbock to develop new marketing strategies
• Application indicates strong marketing plan for outside the area and region
• Cultural Arts Grant funds recommended ($15,000) will be used towards the cost of
Professional Services — Artist Fees
1006-012 Fiestas del Llano
Fiestas Patrias 2010
Amount Requested: $10,000
Amount Recommended: $ 4,000
Fiestas del Llano requested $10,000 to assist with costs associated with funding culturally
significant Hispanic performers for Fiestas Patrias 2010 A Bicentennial Celebration, which
will be held September 15 and September 17-19, 2010. Featured will be traditional
Folklorico dance and Mariachi music as well as regionally and nationally known Hispanic
performers. This celebration provides the opportunity to experience the music and dance of
the Hispanic culture and participate in a traditional celebration.
Committee Comments:
• Project is a multi -day festival which has the potential to generate overnight stays
• Project has strong cultural components, including music and dance
2
• The youth art competition and exhibit is a good component to the event
• Marketing budget indicates strong in-kind support from local and area media;
indicates plan to promote the project statewide through several tourism websites and
in Midland/Odessa, Amarillo, Hobbs and Clovis
• Committee recommends that applicant follow through with plans to market to those
coming to town to attend the TTU Football game
• Committee is concerned with the significant drop in event attendance and tracked
room nights generated over the last couple of years as reflected in the application;
recommends that the applicant look for new and fresh ideas to reinvigorate attendance
• Cultural Arts Grant funds recommended ($4,000) will be used towards the cost of
Professional Services -Artist Fees
1006-013 Broadway Festivals
2010 Broadway and Texas Avenue Street Dance
Amount Requested: $20,000
Amount Recommended: $10,000
Broadway Festivals requested $20,000 to cover the cost of musicians for the 2010 Broadway
and Texas Avenue Street Dance to be held in October of 2010 on the grounds of the Lubbock
Town Square (County Courthouse). As many as three (3) bands will perform. Broadway
Festivals would like to build on the success of the 4th on Broadway Street Dance by
providing a fall Street Dance. It is the vision of Broadway Festivals to continue to celebrate
the musical heritage and rich culture of this region while drawing attention to downtown
Lubbock.
Committee Comments:
• Project has strong artistic merit
• Applicant has a good history of producing successful events
• Application indicates a good marketing plan outside the region
• Cultural Arts Grant funds recommended ($10,000) will be used for Professional
Services — Musician Fees
1006-014 Ballet Lubbock
Fall Performance — "Ragtime"
Amount Requested: $ 1,900
Amount Recommended: $ 1,400
Ballet Lubbock requested $1,900 to assist with choreography fees and production related
advertising for the Fall Performance of "Ragtime" which will be held on September 17-19,
2010 at the Underwood Center's Firehouse Theatre. This will be the second year for Ballet
Lubbock's presentation of a fall production. Last year marked the debut of their new fall
production and exceeded all of their expectations. The Fall Performance, which will rotate
every four years between four standard ballets, will feature full-length classical ballets in a
more intimate venue.
7
Committee Comments:
• Project has strong artistic merit
• Application indicates a good marketing plan outside the region
• Good tracking methods are in place to determine out of town attendees and room
nights generated
• Applicant plans to partner with a local hotel
• Committee recommends that the applicant explore cross -promotion with other events
occurring that week -end; market to visitors attending the TTU football game
• Cultural Arts Grant funds recommended ($1,400) will be used towards the cost of
choreography fees and/or Promotion/ Publicity
1006-015 University Interscholastic League — TTU Region 3A and 5A
UIL One -Act Play Director's Workshop
Amount Requested: $ 5,550
Amount Recommended: $ 3,000
The University Interscholastic League TTU Region 3A and 5A requested $5,550 to assist
with costs associated with the UIL One -Act Play Director's Workshop that will be held
October 22-23, 2010. The workshop is designed for theatre educators and will provide
training on such topics as selecting scripts, casting parts, designing sets/costumes and
marketing/advertising. Region 3A and 5A engages schools from El Paso to McKinney and
from Perryton to Junction. Theatre teachers from all over the state will be invited to attend.
The funds requested are to cover presenter fees, supplies/materials and promotion of the
event.
Committee Comments:
• Project has strong educational merit
• Application indicates a good marketing plan outside the region
• Applicant plans to partner with a local hotel
• This project is a pre -cursor for the One -Act Play Competition held in the spring and
assists in generating more interest and participation in the Competition, which in turn
potentially generates more room nights
• Cultural Arts Grant funds recommended ($3,000) are to be used towards the cost of
Professional Services - Presenters
1006-016 Louise Hopkins Underwood Center for the Arts
2010 Sixth Annual Flatland Film Festival
Amount Requested: $10,700
Amount Recommended: $ 3,250
The Louise Hopkins Underwood Center for the Arts requested $10,700 to assist with costs to
produce the 2010 Sixth Annual Flatland Film Festival, a celebration of independent film and
video. The Festival cultivates an appreciation for the art of moving image — film, video and
8
digital medium. Funds requested would be used to provide honorariums to more prominent
invited industry guests, festival marketing and promotion to attract filmmakers from around
the country, marketing design expenses and assistance in renting the proper equipment to
showcase higher quality films. The Festival will take place October 15-17, 2010.
Committee Comments:
• Project has strong artistic and educational merit
• Application indicates a good marketing plan outside the region
• Applicant plans to partner with a local hotel
• Cultural Arts Grant funds were awarded during the last granting cycle for the 2010
Flatland Film Program which included the Film Festival, however this additional
funding will allow the applicant to bring in more prominent filmmakers and have the
proper equipment required to show the their films
• Cultural Arts Grant funds recommended ($3,250) are to be used towards the cost for
Professional Services (Panelists and Graphic Designer), Rentals (Film Projection
Equipment), and/or Promotion/Publicity
1006-017 Lubbock Symphony Orchestra
2010/2011 Classical Masterworks Season and Holiday Pops
Concert
Amount Requested: $40,000
Amount Recommended: $30,000
The Lubbock Symphony Orchestra requested $40,000 to assist with Musician Fees and Guest
Artist Fees associated with the presentation of the 2010/2011 Classical Masterworks Season
and Holiday Pops Concert. The theme for this season is entitled "Darkness and Light".
Performances will be held on various weekends beginning in September of 2010 and ending
in May of 2011. Due to the success of the Classical Masterworks Concerts, a sixth classical
concert set has been added to the season.
Committee Comments:
• Project has strong artistic merit
• Organization has a history of strong foundation and corporate support
• Expansion of the season will provide additional opportunities for tourism
• Cultural Arts Grant funds recommended ($30,000) will be used towards the cost of
Professional Services — Musician Fees and Guest Artist Fees
• Grant funds were considered for the entire season; future applications for the Season
may not be considered
9
1006-018 Lubbock Arts Alliance
Lubbock Cultural District Marketing
Amount Requested: $ 10,000
Amount Recommended: $ 5,000
Lubbock Arts Alliance requested $10,000 to continue marketing efforts of Lubbock's
Cultural District to cultural tourists. Requested funds would be used specifically for printed
advertisements, website/online/e-mail blasts and production of a promotional video. The
marketing plan for the Cultural District also includes obtaining "Texas Film Friendly"
certification from the Texas Film Commission which will allow the Cultural District to be a
registered location for television and film production.
Committee Comments:
• Project supports the arts and humanities
• Project will provide additional advertising for cultural events by selling a complete
"package" of the arts in Lubbock to visitors and potential visitors
• Application indicates a good marketing plan outside the region; applicant is working
closely with Visit Lubbock on this project
• Cultural Arts Grant funds recommended ($5,000) are to be used towards the cost of
the videographer ($2,500) and other Professional Services and/or Promotion/Publicity
— Print Advertising
1006-019 Lubbock Symphony Orchestra
Lubbock Youth Symphony Orchestra Fall and Spring Concerts
Amount Requested: $10,000
Amount Recommended: $ 8,000
The Lubbock Symphony Orchestra requested $10,000 to assist with artistic fees (conductors,
judges, coaches) for the Lubbock Youth Symphony Orchestra Fall and Spring Concerts to be
performed on October 3, 2010 and March 6, 2011 respectively. There are 170 young
musicians involved in the LYSO program ranging from 6-18 years of age. The student
musicians represent 38 schools in 13 different school districts within a 150 -mile radius.
Committee Comments:
• Project has strong artistic and educational merit
• Project has good potential for tourism impact due to parents, grandparents and other
family members attending
• Application indicates strong community financial support for the program
• Cultural Arts Grant funds recommended ($8,000) will be used towards the cost of
Professional Services - Artistic fees (Conductors, Coaches and Judges)
• Grant funds were considered for the entire season; future applications for the Season
may not be considered
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