HomeMy WebLinkAboutResolution - 2010-R0251 - Professional Services Contract W/The Thomas Agency For Advertising/Marketing - 05/27/2010Resolution No. 2010-RO251
May 27, 2010
Item No. 5.2
RESOLUTION
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF LUBBOCK:
THAT the Mayor of the City of Lubbock BE and is hereby authorized and
directed to execute for and on behalf of the City of Lubbock, Professional Services
Contract No. 9551 for advertising and marketing services per RFP 10 -047 -FO, by and
between the City of Lubbock and The Thomas Agency of Lubbock, Texas, and related
documents. Said Contract is attached hereto and incorporated in this resolution as if fully
set forth herein and shall be included in the minutes of the City Council.
Passed by the City Council on May 27, 2010
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TOM�M MARTIN, MAYOR
ATTEST:
ebe a Garza, City Secretary
IAPPROVED AS TO CONTENT:
Victor Kilmar , Director of Purchasing and
Contract Management
TO FORM:
Weaver, Assistant City Attorney
vwxcdocs/RESTSC-Thomas Agency
pri1 29, 2010
Resolution No. 2010-R0251
SERVICES AGREEMENT
This Services Agreement (this "Agreement") is entered into as of the 27TH day of May,
2010 ("Effective Date") by and between The Thomas Agency of Lubbock, Texas (the Contractor),
and the City of Lubbock (the "City").
RECITALS
WHEREAS, the City has issued a Request for Proposals (RFP 10 -047 -FO) for Advertising
and Marketing Services.
WHEREAS, the proposal submitted by the Contractor has been selected as the proposal
which best meets the needs of the City for this service; and
WHEREAS, Contractor desires to perform as an independent contractor to provide
advertising and marketing services upon terms and conditions maintained in this Agreement; and
NOW THEREFORE, for and in consideration of the mutual promises contained herein, the
City and Contractor agree as follows:
City and Contractor acknowledge the Agreement consists of the following exhibits which
are attached hereto and incorporated herein by reference, listed in their order of priority in the
event of inconsistent or contradictory provisions:
1. This Agreement
2. Scope of Services
3. Exhibit A - Schedule of Rates
4. Exhibit B - Insurance Requirements
Article 1 Services.
1.1 Contractor agrees to perform services for the City that are specified under the
Scope of Services.
1.2 Contractor shall use its commercially reasonable efforts to render Services under
this Agreement in a professional and business -like manner and in accordance with
the standards and practices recognized in the industry.
1.3 Nonappropriation clause. All funds for payment by the City under this Agreement
are subject to the availability of an annual appropriation for this purpose by the
City. In the event of non -appropriation of funds by the City Council of the City of
Lubbock for the goods or services provided under the Agreement, the City will
terminate the Agreement, without termination charge or other liability, on the last
day of the then -current fiscal year or when the appropriation made for the then
current year for the goods or services covered by this Agreement is spent,
whichever event occurs first. If at any time funds are not appropriated for the
continuance of this Agreement, cancellation shall be accepted by the Seller on thirty
(30) days prior written notice, but failure to give such notice shall be of no effect
and the City shall not be obligated under this Agreement beyond the date of
termination.
Article 2 Miscellaneous.
2.1 This Agreement is made in the State of Texas and shall for all purposes be
construed in accordance with the laws of said State, without reference to choice of
law provisions.
2.2 This Agreement is performable in, and venue of any action related or pertaining to
this Agreement shall lie in, Lubbock, Texas.
2.3 This Agreement and its Exhibits contains the entire agreement between the City
and Contractor and supersedes any and all previous agreements, written or oral,
between the parties relating to the subject matter hereof. No amendment or
modification of the terms of this Agreement shall be binding upon the parties
unless reduced to writing and signed by both parties.
2.4 This Agreement may be executed in counterparts, each of which shall be deemed
an original.
2.5 In the event any provision of this Agreement is held illegal or invalid, the
remaining provisions of this Agreement shall not be affected thereby.
2.6 The waiver of a breach of any provision of this Agreement by any parties or the
failure of any parties otherwise to insist upon strict performance of any provision
hereof shall not constitute a waiver of any subsequent breach or of any subsequent
failure to perform.
2.7 This Agreement shall be binding upon and inure to the benefit of the parties and
their respective heirs, representatives and successors and may be assigned by
Contractor or the City to any successor only on the written approval of the other
ply.
2.8 All claims, disputes, and other matters in question between the Parties arising out
of or relating to this Agreement or the breach thereof, shall be formally discussed
and negotiated between the Parties for resolution. In the event that the Parties are
unable to resolve the claims, disputes, or other matters in question within thirty
(30) days of written notification from the aggrieved Party to the other Party, the
aggrieved Party shall be free to pursue all remedies available at law or in equity.
IN WITNESS WHEREOF, this Agreement is executed as of the Effective Date.
City of Lubbock, Texas
Tom Martin, Mayor
TEST:
Reb cca Garza, City Secretary
\/Orvl
Victor Kilman, Wrector of Purchasing and
Contract Management
APPROVED AS TO FORM:
Chad Weaver, Assistant City Attorney
The Thomas Agency
B:
Y
N : Ll d Caballero
Tile: Vice President
Resolution No. 2010-RO251
SCOPE OF WORK
The City of Lubbock, hereinafter referred to as "the City", is soliciting proposals
for the services of a full-service advertising/marketing agency to assist with a
variety of media campaigns, print publications, promotional items and video
presentations for various City departments. The Offeror will advise on content
and design of material; prepare the advertising/marketing product; select the
appropriate media for advertising; place the buy; and handle the billing. The City
will pay the Offeror its hourly rate for these services and will reimburse the
offeror the invoiced amount for media buys.
Offerors are invited to submit demonstrated competence and qualifications of
their firm for providing these services. The information contained within this
document is intended to provide interested firms with the requirements and
criteria that will be used to make the selection.
The main priority, goal, and objective for the various City departments would be
to get the message across for a specific event/program. Specific priorities though
will vary by department and by event/program.
Video work could include anything from a 30 -second PSA/Promo to a 30 -minute
or longer informational video. The video work could also include animation.
Completed projects could be needed in a variety of media, including DVD and
Beta formats.
The offerors will be required to furnish the following with their proposals:
A. Hourly fee for agency services.
B. Name of the account executive who will handle the account.
C. Commission percentages on all placed media, printing and production.
D. Please include any languages, if any that your company can translate:
programs, brochures, etc. into, and how much the translation services cost.
E. Each Offeror must complete, and submit with their proposal, their pricing
schedule attached hereto as Exhibit "A".
F. Proposed method for handling billing with the City of Lubbock.
G. Offeror's demonstrated ability with effective advertising, print
publications and video production. See evaluation criteria.
H. One original and four copies of proposal, clipped on or in notebook.
TERM OF CONTRACT
2.1 The period of this contract shall be for one year contingent upon City
Council approval. This contract may be renewed at the expiration of its
term by agreement of both parties. Such renewal may be for (4) four
additional one-year periods, if agreeable to all parties for a total contract
length of five years.
2.2 Notice of Intent to renew will be given to the Offeror in writing by the
City Purchasing Manager, normally 60 days before the expiration date of
the current contract. (This notice will not be deemed to commit the City
to a contract renewal.)
2.3 It should be noted that multiyear contracts may be continued each fiscal
year only after funding appropriations and program approval have been
granted by the City of Lubbock City Council. In the event that the City of
Lubbock City Council does not grant necessary funding
appropriation/program approval, then the affected multiyear contract
becomes null and void effective October 1 of the fiscal year for which
such approvals have been denied.
2.4 This contract shall remain in effect until the expiration date, performance
of services ordered, or termination of either party with a sixty (60) day
written notice by either party prior to any cancellation. Such written notice
must state the reason for cancellation.
Resolution No. 2010-RO251
City of Lubbock, Texas
Advertising and Marketing Services
RFP 10 -047 -FO
SCHEDULE OF RATES EXHIBIT A
DESCRIPTION
HOURLY RATE
Design
$50
Shooting and editing
$50
Web design services
$50
Public relations planning & coordination
$50
Creative and copywriting
$50
Translation services (print & electronic)
$25
In house translation services are for English to Spanish. Other
languages will have to be outsourced on a per estimate basis.
COMMISSIONS %
Media (Examples: local television, cable & radio)
15%
Printing & production (Examples: newspaper, magazine & 15 %
brochures)
LIST ANY OTHER HOURLY RATES OR COMMISIONS IN THE SPACE PROVIDED
BELOW
Billing of promotional items ordered by City and passed
3% administrative fee on
through agency
total of invoice
Photography
$50/ hr.
CD
$5 ea.
DVD
$10 ea.
Beta Dub
$40 ea.
Color Prints:
- Letter
$5 ea.
- Legal
$8 ea.
- Tabloid
$15 ea.
- 20 x 30
$30 ea.
Mounting Materials:
- Letramax/matte board Letter
$3 ea.
- Letramax/matte board Legal
$5 ea.
- Letramx/matte board Tabloid
$10 ea.
- Letramax/matte board 20 x 30
$17 ea.
- Foam Core Letter
$2 ea.
- Foam Core Legal
$3 ea.
- Foam Core Tabloid
$5 ea.
- Foam Core 20 x 30
$9 ea.
Jingles — Lyrics, music composition, recording, sweetening,
$50/ hr.
mix and final
All invoices must be itemized, showing the hourly breakdown and commission
percentages.
Resolution No. 2010-RO251
City of Lubbock, Texas
Advertising and Marketing Services
RFP 10 -047 -FO
INSURANCE REOUIREMENTS EXHIBIT B
SECTION A. Prior to the approval of this contract by the City, the Contractor shall
furnish a completed Insurance Certificate, along with a copy of the additional insured
endorsement, to the City, which shall be completed by an agent authorized to bind the
named underwriter(s) to the coverages, limits, and termination provisions shown thereon,
and which shall furnish and contain all required information referenced or indicated
thereon. THE CITY SHALL HAVE NO DUTY TO PAY OR PERFORM UNDER
THIS CONTRACT UNTIL SUCH CERTIFICATE SHALL HAVE BEEN DELIVERED
TO THE CITY.
INSURANCE COVERAGE REQUIRED
SECTION B. The City reserves the right to review the insurance requirements of this
section during the effective period of the contract and to require adjustment of insurance
coverages and their limits when deemed necessary and prudent by the City based upon
changes in statutory law, court decisions, or the claims history of the industry as well as
the Contractor.
SECTION C. Subject to the Contractor's right to maintain reasonable deductibles in
such amounts as are approved by the City, the Contractor shall obtain and maintain in full
force and effect for the duration of this contract, and any extension hereof, at Contractor's
sole expense, insurance coverage written by companies approved by the State of Texas
and acceptable to the City, in the following type(s) and amount(s):
TYPE AMOUNT
1. Worker's Compensation The Contractor shall elect to obtain worker's
compensation coverage pursuant to Section 406.002 of the Texas Labor Code.
Further, Contractor shall maintain said coverage throughout the term of the Contract
and shall comply with all provisions of Title 5 of the Texas Labor Code to ensure that
the Contractor maintains said coverage. Any termination of worker's compensation
insurance coverage by contractor or any cancellation or non -renewal of worker's
compensation insurance coverage for the Contractor shall be a material breach of this
Contract." The contractor may maintain Occupational Medical and Disability
Insurance in lieu of Workers' Compensation. In either event, the policy must be
endorsed to include a wavier of subrogation in favor of the CITY OF LUBBOCK.
The Contractor shall also provide to the CITY OF LUBBOCK proof of Employers'
Liability in an amount no less than $500,000.
Professional Liability $ 1,000,000 (Combined Single Limit)
The City of Lubbock shall be named a primary additional insured with a
waiver of subrogation in favor of the City on all coverage's to include
Products and Completed Operations. All copies of the Certificates of
Insurance shall reference the project name or bid number for which the
insurance is being supplied.
ADDITIONAL POLICY ENDORSEMENTS
The City shall be entitled, upon request, and without expense, to receive copies of the
policies and all endorsements thereto and may make any reasonable request for deletion,
revision, or modification of particular policy terms, conditions, limitations, or exclusions
(except where policy provisions are established by law or regulation binding upon either
of the parties hereto or the underwriter of any of such policies). Upon such request by the
City, the Contractor shall exercise reasonable efforts to accomplish such changes in
policy coverages, and shall pay the cost thereof.
REQUIRED PROVISIONS
The Contractor agrees that with respect to the above required insurance, all insurance
contracts and certificate(s) of insurance will contain and state, in writing, on the
certificate or its attachment, the following required provisions:
a. Name the City of Lubbock and its officers, employees, and elected representatives
as additional insureds, (as the interest of each insured may appear) as to all
applicable coverage;
b. Provide for 30 days notice to the City for cancellation, nonrenewal, or material
change;
c. Provide for notice to the City at the address shown below by registered mail;
d. The Contractor agrees to waive subrogation against the City of Lubbock, its
officers, employees, and elected representatives for injuries, including death,
property damage, or any other loss to the extent same may be covered by the
proceeds of insurance;
e. Provide that all provisions of this contract concerning liability, duty, and standard
of care together with the indemnification provision, shall be underwritten by
contractual liability coverage sufficient to include such obligations within
applicable policies.
f. All copies of the Certificates of Insurance shall reference the project name or bid
number for which the insurance is being supplied.
NOTICES
The Contractor shall notify the City in the event of any change in coverage and shall give
such notices not less than 30 days prior the change, which notice must be accompanied
by a replacement CERTIFICATE OF INSURANCE.
All notices shall be given to the City at the following address:
Marta Alvarez, Purchasing Manager
City of Lubbock
1625 13th Street, Room L04
Lubbock, Texas 79401
SECTION D. Approval, disapproval, or failure to act by the City regarding any
insurance supplied by the Contractor shall not relieve the Contractor of full responsibility
or liability for damages and accidents as set forth in the contract documents. Neither
shall the bankruptcy, insolvency, or denial of liability by the insurance company
exonerate the Contractor from liability.