HomeMy WebLinkAboutResolution - 2004-R0583 - Resolution Supporting Citibus' Strategic Plan - 12_16_2004Resolution No. 2004—RO583
December 16, 2004
Item No. 23
RESOLUTION
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF LU 3BOCK:
THAT the Mayor and City Council of the City of Lubbock hereby support
Citibus' Strategic Plan prepared by the Public Transportation Strategic Planning Task
Force. Said Strategic Plan shall be included in the minutes of the Council.
Passed by the City Council this 16th day of December 2
ATTEST:
Re cca Garza, City Secretary
APPROV S TO ONTENT:
Craig Farmer
Managing Director of Planning & Transportation
APPROVED AS TO FORM:
gs/ccdocs/res-Citibus Strategic Plan
Dec. 1, 2004
Ro5oluton No. 2004-R0583
Citibus staff members and members of the Public Transportation Strategic
Planning Task Force met with Craig Farmer, FAICP, to develop a revised
mission statement and the following list of strategic issues, goals, and strategies.
Participants in the process were:
Public Transportation Strategic Planning Task Force:
Carolyn Thompson-Conwright, chairman
Rich Baker, vice-chairman
Steve Warren
Cindy Finley
Brian Baker
John Wilson
Jay Jacobus
Citibus Staff Members:
Brent Black
Shannon Garrett
Melinda Harvey
Matt Jacobs
Michael Mangum
Pat Peters
Julie Polk
Other Participants:
Craig Farmer, FAICP, City of Lubbock
Jere Hart, City of Lubbock
Mission Statement
Citibus is committed to providing quality, reliable, accessible, economical,
and safe transportation services to all citizens while constantly striving for
improvements.
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Strengths
Good political networking
Public/private partnerships; relationship with Tech, LISD, United, SPARTAN,
CAPTRANS, etc.
Good interagency relationships (FTA, TxDOT)
Visibility — Tech campus; peak hour fixed route service
Public service — favorable image
Dedicated employees
Quality customer service
Affordable service
Well -established in the community
Modern fleet
Service in demand
Tangible service
Strong representation
29 years of good experience
Marketing, community services
Statewide reputation
Compliance — ADA, grants, etc.
Try to anticipate the future
Try to constantly improve; trends and technology
Receptive to criticism
�Primary Strategic Issues
Goal 1: Increase funding for Citibus operations to appropriate levels.
Strategy 1.1 Continue to inform City Council as to the importance of public
transportation.
Strategy 1.2 Support Senate Bill 2506 — Continuation of flexible funding (100
bus limit).
Strategy 1.3 Find funding to restore 30 minute fixed route service throughout the
system, Monday -Saturday.
Strategy 1.4 Encourage Congressional Reauthorization Conference Committee
to fund transit at the highest level possible.
Strategy 1.5 Investigate flexing funds from the Surface Transportation Program
to Citibus.
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Goal 2.1: Restore flexibility in federal funding for operating assistance and
support performance -based state funding formula.
Strategy 2.1 Support Senate Bill 2506.
Strategy 2.2 Work with Congressional Reauthorization Conference Committee
to allow flexible funding for the FY04-09 reauthorization bill.
Strategy 2.3 Continue to support 200,000 Population Coalition and its goal of
restoration of funding flexibility.
Strategy 2.4 Work with TxDOT Commission to modify state funding formula to
include more emphasis on performance measures.
Strategy 2.5 Seek strategic priority funds from the TxDOT Commission.
Strategy 2.6 Work with the Texas Transit Association on transit funding
legislation for the 2005-2007 biennium.
Strategy 2.7 As a last resort, revise service contingency plan.
Strategy 2.8 Increase planning funds from the Lubbock Metropolitan Planning
Organization.
Goal 2.2: Continue to develop political support.
Strategy 2.9 Strengthen City Council's commitment to public transportation.
Strategy 2.10 Seek additional funding from APTA to expand the South Plains
Transportation Alliance.
Strategy 2.11 Continue to support 200,000 Population Coalition.
Goal 3.1: Educate the general public on the benefits of public transit, even
to non -users of the system.
Strategy 3.1 Select a marketing/public relations firm that can develop an image
campaign that will enhance the public's perception and promote the
benefits of Citibus.
Strategy 3.2 Develop program of public recognition of Citibus employees that
promote the Citibus mission statement. (Consumer based)
Goal 3.2: Educate the public and consumers on Citibus operating policies
and procedures.
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Strategy 3.3 Make passengers aware that they have responsibilities, as well as
Citibus.
Strategy 3.4 Make sure that information is readily accessible to all citizens.
Goal 4: Seek opportunities to increase service and revenues through
collaborative efforts with other entities.
Strategy 4.1 Develop coordination with health and human services agencies.
Strategy 4.2 Develop new revenue sources; expand existing revenue sources.
Strategy 4.3 Increase sales of advertising.
Vinyl and in -bus advertising
• Work with the City to amend the ordinance to allow shelter and
bench advertising.
Strategy 4.4 Continue to provide shuttles for sporting events; seek sponsorship
for shuttle services.
Strategy 4.5 Explore possibility of selling radio rights.
Strategy 4.6 Seek ways to expand service to university campuses, educational
facilities and student -orientated apartment communities resulting in
increased revenues.
Continue to work with Tech Student Government Association to
increase funding for transportation services.
Develop improved partnerships with LISD and other schools in the
service area.
Goal 5: Control costs related to regulatory compliance and governmental
mandates.
Strategy 5.1 Use existing political networks to gain as much information as
possible regarding any proposed legislation.
Strategy 5.2 Provide comments, to legislators and to appropriate agencies, on
all Notices of Proposed Rule Making.
Goal 6.1: Monitor areas of growth in the city and develop long-range
service expansion plans; include passenger amenities throughout the
system.
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Strategy 6.1 Construct additional centrally -located transfer plaza.
Strategy 6.2 Provide regional coordination of regional start-up service.
Strategy 6.3 Develop long range service expansion plan.
Goal 6.2: Improve passenger amenities and information throughout the
system.
Strategy 6.4 Install route information signs along routes.
Strategy 6.5 Produce maps for individual bus routes.
Strategy 6.6 Make all service information available in accessible formats,
including information regarding the TTY line.
Strategy 6.7 Provide route and schedule information at local businesses.
Goal 7: Improve security measures as a way to provide a better
environment for employees and customers.
Strategy 7.1 Install security cameras on all revenue vehicles. (Dependent on
funding by a Homeland Security Grant)
Strategy 7.2 Increase security of transit facility, including administrative offices,
maintenance facility, and bus yard.
Strategy 7.3 Work to implement Federal safety, security, and emergency
preparedness mandates, including installing magnetic card locks.
Strategy 7.4 Replace farebox system.
Strategy 7.5 Install NextBus technology and/or Transportation Television
Network.
Strategy 7.6 Install Signal Preemption on buses.
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