HomeMy WebLinkAboutResolution - 2003-R0133 - Sponsorship Agreement For Mackenzie Amphitheatre - Coca Cola Enterprises, Inc. - 03_27_2003Resolution No. 2003-RO133
March 27, 2003
Item No. 40
RESOLUTION
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF LUBBOCK:
THAT the Mayor of the City of Lubbock BE and is hereby authorized and
directed to execute on behalf of the City of Lubbock a Sponsorship Agreement for the
Mackenzie Amphitheater with Coca Cola Enterprises, Inc., and any associated
documents, which Sponsorship Agreement is attached hereto and which shall be a part of
this Resolution as if fully copied herein in detail.
Passed by the City Council this 27th day of s March ,-4 / , 2003.
Mc90UGAL, MAYOR
ATTEST:
Rebecca Garza, City Secretary
APPROVED ASTQ Cq..k�TENT:
Randy T esdell, Parks and Recreation Director
APPROVED AS TO FORM:
Linda L. Chamales, Supervising Attorney
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March 11, 2003
Resolution No. 2003-RO133
March 27, 2003
Item No. 40
SPONSORSHIP AGREEMENT
This Agreement, entered into this 27th day of March , 2003, by and between the
City of Lubbock (herein called "City") and Coca Cola Enterprises, Inc. (herein called
"Sponsor").
Whereas, the City of Lubbock, through it's Civic Centers Department, operates
and maintains the Lubbock Memorial Civic Center and Municipal Auditorium -Coliseum
complex; and
Whereas, the citizens of Lubbock approved the construction of the Mackenzie
Amphitheater; and
Whereas, the Mackenzie Amphitheater will be a joint project between the Civic
Centers Department and the Parks and Recreation Department; and
Whereas, Sponsor has pouring rights in City of Lubbock facilities through August
25, 2009, and will have pouring rights at the Mackenzie Amphitheatre; and
Whereas, the City, through the Civic Centers Department, has the right to sell
sponsorships in the Civic Center, Auditorium, and/or Coliseum, as well as the soon to be
constructed Mackenzie Amphitheater; and
Whereas the City desires to grant. certain sponsorships for the Mackenzie Park
Amphitheater; and
Whereas, Sponsor desires to purchase a sponsorship in conjunction with events
held at the Mackenzie Park Amphitheater:
NOW, THEREFORE, for and in consideration of the mutual promises and
covenants expressed herein, the parties agree as follows:
1. Definitions
1.01 "Advertising Copy" shall mean any words, slogans, themes, leitmotivs,
designs, logos or comparable creative effort with respect to the advertising of Sponsor's
products.
1.02 "Sponsor Package" shall mean the Signage locations conforming to the
descriptions thereof noted in Exhibit "A" of this Agreement.
1.03 "Agreement" shall mean this Sponsorship Agreement entered into by the
parties hereto.
Sponsorship Agreement — Page 1
1.04 "City" shall mean the City of Lubbock, Texas, a municipal corporation,
located in Lubbock County.
1.05 "Signage" shall mean the advertising space or panel as set forth in Exhibit
"A" of this Agreement on which will be displayed Advertising Copy.
2. Term
2.01 This Agreement shall become effective upon execution of the contract
and terminate at 12 midnight ten years from date of completion of the installation of the
signage.
3. Grant of Sponsorship Rights
3.01 The City hereby grants to Sponsor the non-exclusive right to display the
Advertising Copy on the signage included in the Sponsor Package as outlined in Exhibit
"A" of this Agreement during the term of this Agreement; provided, however, it is
expressly understood and agreed that the City is not in any way restricted by this
Agreement from granting sponsorship rights to others and may determine, in its sole
discretion, the location, content, and form of all such advertising of others.
4. Obligations of City
4.01 City will be responsible only for the initial installation of the Advertising
Copy on the Signage. Any subsequent expenses for removal, replacement and
reinstallation required as a result of changes of the Advertising Copy or otherwise, shall
be borne by Sponsor. This does not include lighting required for backlit signage. All
repair or replacement of the Signage shall be performed by the City as soon as practicable
following notice of malfunction, damage or destruction. All utility costs attributable to
the operation of the Signage shall be the responsibility of the City.
4.02 City will display and/or illuminate Advertising Copy at all public events
held in the Mackenzie Park Amphitheater.
4.04 The fact that the production and staging requirements for some events at
which Advertising Copy will be displayed may partially or totally obstruct Advertising
Copy from view of some seats will not be a breach of City's obligations under this
Agreement.
5. Sponsor's Obligations
5.01 Terms and Payment: As consideration for the obligations to be performed
by the City, Sponsor will pay to the City the following:
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An initial installment of $5,000 is due within sixty (60) days of the execution of the
contract. Nine subsequent installments of $5,000 per year will be due on April 30 of each
year thereafter. The total amount will not be less than $50,000.
5.02 Advertising Copy and Signage
5.02a Sponsor will provide copy and camera-ready art to City. The content and
form of copy and camera-ready art will be subject to the Parks and Recreation Director's
approval. Such approval shall not be unreasonably withheld. The initial Advertising
Copy will be placed at the expense of the City. The Advertising Copy may be changed at
any time thereafter; provided, however, that the specifications for such changes have been
approved by the Parks and Recreation Director, which approval shall not be unreasonably
withheld, and all costs necessary or incidental thereto shall be borne by Sponsor and paid
in advance.
5.02b Sponsor agrees that the Signage on which the Advertising Copy will be
displayed hereunder is the sole property of the City and shall remain in the possession of
the City upon termination of this Agreement.
5.02c All Advertising Copy, including any logos or label designs and product
identification of Sponsor, Sponsor's official decals and artwork, and Sponsor's
advertising, marketing, and promotional concepts as referred to herein, shall be and
remain the property of Sponsor. Any and all rights under trademarks, service marks,
copyrights, or other property rights of Sponsor shall inure to the benefit of Sponsor. The
City's right to use the above pursuant to this Agreement shall continue only for the term
of this Agreement, and Sponsor represents and agrees that the City may use any of the
foregoing in the Advertising Copy.
5.02d Except as expressly provided herein, neither party shall have the right to
use in any way the corporate or tradename, trademark(s), service mark (s), logo(s) or
other identification of the other party or its affiliates without the other party's prior
written consent.
6. Renewal
6.01 Sponsor will have the first right to negotiate with the City for the display
of Advertising Copy in the manner provided for in this Agreement for periods subsequent
to the term of this Agreement. The period for such negotiation shall begin no later than
12 months prior to the expiration date of this Agreement. If no agreement for renewal
with Sponsor is reached within 6 months prior to the expiration date of this Agreement,
the City may offer such sponsorship rights to any other potential sponsor on such terms as
the City deems appropriate.
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7. Licenses, Permits, Regulations and Taxes
7.01 Each party will obtain and maintain in effect at its sole expense all licenses
or permits that are required for that party's performance of this Agreement and will
comply with all applicable federal, state, and local laws.
7.02 Sponsor shall pay any and all taxes, levies and assessments imposed by
any taxing authority on any portion of the advertising rights granted herein.
8. Indemnification
8.01 Sponsor shall indemnify and hold harmless the City and City's officers,
agents, and employees from any and all expenses, costs, and liability from claims, causes
of action, or judgments for libel, slander, copyright infringement, plagiarism, patent
infringement, misrepresentation of rights or claims arising from the character, content,
subject matter or display of any Advertising Copy; and for injury or death of a person or
damage to property that arises directly or indirectly from the negligent or intentional acts
or omissions of Sponsor and its officers, agents, employees, or subcontractors in the
performance of this Agreement.
9. Termination and Default
9.01 Sponsor agrees to pay City for space leased according to the prices herein
specified. All payments to be made to City in accordance with the provisions stated in
Section 5.01 of this Agreement. In the case of default of such payment, the City may, at
its option, terminate this contract without prejudice to any right to compensation and
damages for breach thereof and any unpaid balance shall immediately be recoverable by
City from Sponsor as liquidated damages. In the event of breach by Sponsor, the City is
authorized, but not obligated, to cease providing advertising space to Sponsor for the
whole or any part of the term of this Agreement and upon such terms and conditions as
the City may determine.
10. Force Majeure
10.01 Delay, interruption or diminution of the performance of this Agreement
from any cause beyond the control of either party hereto, including, without limitation,
power blackout, war, state of national emergency, act of God, strike, civil disorder, work
stoppage, tornado, picketing, damage or concerted action by any employees, shall not
constitute a ground for cancellation of this Agreement by the other party.
11. Dispute
rd
11.01 Should advertiser default hereunder, City may elect to cancel this
Agreement and seek all applicable damages in connection therewith or, at its discretion,
City may seek to specifically enforce the performance and obligations of Sponsor for the
remainder of the term of this Agreement.
11.02 If any dispute arises under this Agreement necessitating a legal remedy or
if the City is required to specifically enforce this Agreement, then, in all such events, the
City shall be entitled to collect from Sponsor its reasonable attorneys' fees and court costs
incurred in connection therewith.
12. Assignment
12.01 Advertiser may not assign any of its rights under this Agreement without
the written consent of the Parks and Recreation Director, and no assignment of its rights
hereunder shall discharge Sponsor from any of its obligations or liabilities under the
terms of this Agreement.
13. Merger and Amendment
13.01 The provisions of this Agreement constitute the entire Agreement between
the parties with regard to the subject matter hereof and no prior or contemporaneous
agreement, written or oral, shall affect the terms hereof. No amendment to this
Agreement shall be effective unless reduced to writing and signed by the authorized
representative of each party.
14. Notice
14.01 Any notice given by either party shall be in writing and delivered either in
person or by certified mail, return receipt requested, addressed to the party and addresses
indicated below:
To: City
Randy Truesdell
Parks and Recreation Director
Lubbock Parks and Recreation
1010 9th Street
Lubbock, TX 79401
To: Sponsor
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16. Governing Law
16.01 The validity, interpretation, performance, and enforcement of this Agreement shall
be governed by the laws of the State of Texas.
17. Joint Venture
17.01 This agreement shall not be deemed a joint venture for any purpose nor shall
either party be deemed a partner or employee of the other party.
CITY OF LUBBOCK, TEXAS
MAYOR
ATTEST:
Rebecca Garza, City Secretary
/—""'—i5-onald G. Vandiver, First Assistant City Attorney
APPRO ED AS TENT:
Ra Truesdell, Parks and Recreation Director
COC OLA ENTERP T
SES, C.
BY: �W
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Sponsorship Agreement — Page 6
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