HomeMy WebLinkAboutResolution - 2021-R0259 - Cultural Arts Grant ProgramResolution No. 2021-R0259
Item No. 6.20
July 27, 2021
RESOLUTION
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF LUBBOCK:
THAT the City Council hereby approves the recommendation from the Cultural Arts
Grant Review Committee and the Civic Lubbock, Inc. Board of Directors for the 2021
Cultural Arts Grant Program using Hotel Occupancy Tax funds allocated for FY 2019-
2020.
Passed by the City Council on
July 27, 2021
DANIEL M. POPE, MAYOR
ATTEST:
Re e ca Garza, City Sec 6ta
APPROVED AS TO CONTENT:
ti
Brooke Witcher, Assistant City Manager
APPROVED AS TO FORM:
Ryan Br ke, ssistant City Attorney
RES. Adoption CAG & CLI Hotel Tax Fiscal Year 2019-20
7.9.21
Resolution No. 2021-R0259
I Vic
LU B B•CK
arts . culture . entertainment
June 28, 2021
Ms. Lisa Thomason
Director
Lubbock Memorial Civic Center
1501 Mac Davis Ln
Lubbock, Texas 79401
Dear Ms. Thomason:
The Cultural Arts Grant Review Committee for the City of Lubbock's Cultural Grants Program
has determined its recommendations for the 2021 Cultural Arts Grant Program. This
recommendation was presented to the entire Civic Lubbock, Inc. Board of Directors on June 28,
2021 and was approved as recommended. All applicants recommended for grant awards are in
good standing with the City of Lubbock and Civic Lubbock, Inc.
The total Hotel Occupancy Tax allocation provided for $355,782.90. Of that amount, 10%
($35,578.29) was allocated for the Public Art Program and $15,000 has been set aside by CLI for
a proposed Live Music Performance Grant Program that will be available to local hotels to
provide live music, leaving $305,204.61 available for the Cultural Arts Grant Program. In
addition, interest ($2,167.56), declined/unused grant funds ($8,067.00) and carryover funds ($
.04) are available for the 2021 program, making the amount designated for the 2021 Cultural
Arts Grant Program a total of $315,439.21. CLI elected to absorb any administrative expense in
administering this program therefore the entire allocation of $315,439.21 is available for the
2021 Cultural Arts Grant Program.
The Cultural Arts Grant Review Committee and the Civic Lubbock, Inc. Board recently
reviewed and revised the Cultural Arts Grant Program Guidelines and Procedures. One change
implemented beginning in 2021 was to go to one grant cycle per year. One grant cycle is
standard with most other granting entities and foundations. Local organizations will have more
advance notice of any approved grant funding and will receive their 60% portion of the grant
award paid upon execution of their grant agreement much earlier.
CIVIC LUBBOCK INC • 1501 MAC DAVIS LANE • LUBBOCK, TEXAS 79401
806-775-2242 • FAX 806-775-3240 a WWW.CIVICLUBBOCK.COM
Ms. Lisa Thomason
June 28, 2021
Page 2
The Cultural Arts Grant Review Committee is comprised of five members; three Civic Lubbock,
Inc. Directors assigned by Civic Lubbock, Inc. and two members -at -large appointed by the City
Council. They are as follows:
Kathy Horkey-Wolff, CLI Board of Directors/Chair of the Grant Review Committee
Idris Traylor, CLI Board of Directors
Stephanie Massengale, CLI Board of Directors
Melinda Green Harvey, Member -at -Large appointed by City Council
Christena Gonzales, Member -at -Large appointed by City Council
In reviewing requests and developing funding recommendations for each application, the
Cultural Arts Grants Review Committee followed the approved 2021 Cultural Arts Grant
Guidelines and Procedures. A Grant Workshop was held on May 4, 2021 for first time applicants
wishing to apply for a Cultural Arts Grant. Included among the workshop presenters was a
representative from Visit Lubbock (the Lubbock Convention and Visitors Bureau).
Accompanying this document are the results of the Cultural Arts Grant Review Committee
meeting held on June 17, 2021. Twenty-nine applications were received and twenty-nine
applications are recommended for full or partial funding. The total amount of funding requested
for the 2021 grant cycle was $487,068.00 of which $315,439.00 is recommended for funding. In
going to one grant cycle per year, several applicants submitted applications that combined
similar projects as an entire season or year of programming. The remaining $ .21 will be carried
over to the 2022 Cultural Arts Grant Program.
The Civic Lubbock, Inc. Board of Directors requests that the City Council consider approval of
the Cultural Arts Grant allocations of $315,439.00 as recommended by the Cultural Arts Grant
Review Committee and approved by the Civic Lubbock, Inc Board.
Sincerely,
Rafael Gutierrez
President
Civic Lubbock, Inc.
Attachments
City of Lubbock/Civic Lubbock, Inc. Cultural Arts Grant Program
2021 Cultural Arts Grant Recommendations
July 27, 2021
Grant No. Oreanization
Project
Requested
Recommended
2106-001
Ballet Lubbock
The Nutcracker 2021
S 10,000
$ 6,695
2106-002
Ballet Lubbock
Dallas Black Dance Theatre
5,000
3,450
2106-003
Ballet Lubbock
Cinderella
7,500
4,826
2106-004
Office of Intemational Affairs - TTU
21st Annual High and Dry Photography Exhibit
1,000
1,000
2106-005
Lubbock Symphony Orchestra, Inc
2021 2022 Masterworks, Pops and Family Concert Season
70,000
38,608
2106-006
National Cowboy Symposium & Celebration, Inc
National Cowbo) Symposium & Celebration
18,000
12,631
2106-007
West Texas Watercolor Society
"From Chaos to Order" a water -media workshop with Kathleen Conover
4,000
3,340
2106-008
Broadway Festivals, Inc
32nd Annual 4th on Broadway Celebration
50,000
28,000
2106-009
Flatland Productions, Inc.
2022 Caldwell Kids Entertainment Spring Concert
20,000
11,990
2106-010
The Lubbock Chorale
Finale Masterworks Britton & Bernstein
2,500
2,103
2106-011
West Texas Watercolor Society
202112022 West Texas Watercolor Memberships Shows
2,200
2,200
2106-012
Lubbock Christian University Theatre
Lubbock Christian University Theatre presents Bye Bye Birdie
15,660
8,706
2106-013
Outside In Festival
The Inaugeral Outside In Fesinal
15,000
7,850
2106-014
The Robert Bums Society of West Texas
81h Annual Robert Bums Supper and Heritage Celebration
6,400
3,537
2106-015
Lubbock Moonlight Musicals
Moonlight Musicals 2022 Sumpter Season
55,000
35,800
2106-016
Lubbock Arts Alliance. Inc
44th Annual Lubbock Arts Festival
50,000
36,167
2106-017
Lubbock Arts Alliance, Inc
2021/2022 Cultural District Marketing
15,000
7,700
2106-018
Lubbock Arts Alliance, Inc
PDA (Public Display of Art) in Lubbock 2022
15,000
8,650
2106-019
University Interscholastic League - TTU
Texas Tech Summer Theatre/Technical Camp/Film Camp
12,000
9,154
2106-020
University Interscholastic League - TTU
Texas Tech UIL 4A & 5A Regional One -Act Play Contest 2022
9,500
7,402
2106-021
University Interscholastic League - TTU
Texas Tech UIL One -Act Play Directors Workshop
5,000
3,377
2106-022
Flatlands Dance Theatre
Surfing the Raging Sea (Spring Perf) and Young Dancers Workshop
6,000
4,300
2106-023
East Lubbock Art House
Voices of East Lubbock
1,308
1,308
2106-024
Underwood Center for the Arts
First Friday Art Trail
25,000
19,417
2106-025
Underwood Center for the Arts
2021 Flatland Film Festival
12,000
9,120
2106-026
Underwood Center for the Arts
2022 West Texas Battle of the Bands
3,000
2,178
2106-027
Lubbock Community Theatre
Lubbock Community Theatre 2021 2022 Performing Arts Programming
30,000
19,600
2106-028
Fiestas del Llano, Inc
Fiestas Patnas
12,000
8,560
2106-029
Ballet Folklorico Aztlan de Lubbock
Viva Aztlan Festival 2022
9,000
7,770
TOTAL
S 487,068
S 315,439
Funding for the 2021 Cultural Arts Grant Program
City of Lubbock Hotel Occupancy Tax allocation
S 335,782.90
Less 10%allocated for Public Art Acq/Mamt per CitylCLI Agreement
(35.57829)
Less funding for Ln a Music Performance Grant Program (Hotels)
(15,000.00)
Interest earned on 2017 funds not yet allocated as of 3f3112021
25.94
Interest earned on 2018 funds not yet allocated as of 3/31/2021
415.26
Interest earned on 2019 funds not yet allocated as of 35 V2021
1,72636
Carry of er from 2019 CAG funds
004
2019 Cycle 2 Grant Funds declined by Grantee - Did not use
8,06700
Total a%adable for 2021 CAG Program
S 315,439 21
Cultural Arts Grant Review Committee
Recommendations
2021 Granting Cycle
2106-001 Ballet Lubbock
The Nutcracker 2021
Amount Requested: $ 10,000
Amount Recommended: $ 6,695
Ballet Lubbock requested $10,000 to assist with advertising and promotion of their annual production of
The Nutcracker that will be performed December 8-12, 2021 at Buddy Holly Hall. The production will
feature over 175 local dancers as well as 45 musicians in the live Nutcracker Symphony Orchestra.
World-renowned guest artists will round out the cast and will serve as mentors and teachers to the
students at the Ballet Lubbock School.
Committee Comments:
• Project has strong artistic merit
• Guest artists provide mentoring and educational opportunities for the younger local dancers
• Application indicates a strong marketing plan and includes online event calendars and social
media sites
• Applicant plans to block rooms with three local hotels
• Application indicates good foundation and corporate support
• Applicant has a good plan in place to track tourism; application indicates growth in tourism
numbers and room nights generated
• Cultural Arts Grant funds recommended ($6,695) will be used towards the cost of
Promotion/Publicity
2106-002 Ballet Lubbock
Dallas Black Dance Theatre
Amount Requested: $ 5,000
Amount Recommended: $ 3,450
Ballet Lubbock requested $5,000 to assist with presenting the world-renowned dance company, Dallas
Black Dance Theatre, on February 5, 2022 at Buddy Holly Hall. The Dallas Black Dance Theatre,
founded in 1976, is the oldest, continuously operating professional dance company in Dallas. The
contemporary dance company consists of 12 professional full-time dancers performing a mixed repertoire
of modern, jazz, ethnic and spiritual works by nationally known choreographers. Dallas Black Dance
Theatre is designated as an "American Masterpiece Touring Artist' by the National Endowment for the
Arts.
Committee Comments:
• Project has strong artistic merit
• Application indicates that there will be opportunities for collaboration and community
engagement with the performance occurring at the beginning of Black History month
• Application indicates a good marketing plan to reach potential audiences in eastern New Mexico,
Oklahoma as well as West Texas
• Applicant plans to partner with three local hotels
• Cultural Arts Grant Funds recommended ($3,450) will be used towards to the cost of
Promotion/Publicity
2106-003 Ballet Lubbock
Cinderella
Amount Requested: $ 7,500
Amount Recommended: $ 4,826
Ballet Lubbock requested $7,500 to assist with promotion and publicity associated with the presentation
of their spring production of "Cinderella" on April 8-9, 2022 at Buddy Holly Hall. Cinderella, one of the
most ambitious spring productions to date, will feature dancers from the Ballet Lubbock School and
Company.
Committee Comments:
• Project has strong artistic merit
• Application indicates that the production will be presented during the Lubbock Arts Festival
which will provide an opportunity for collaboration and cross -promoting
• Application indicates a good marketing plan to include a variety of mediums to reach potential
audiences in eastern New Mexico, Oklahoma as well as West Texas
• Applicant plans to partner with three local hotels
• Application indicates other grant/foundation support as well as corporate support
• Cultural Arts Grant Funds recommended ($4,826) will be used towards to the cost of
Promotion/Publicity
2106-004 Office of International Affairs, TTU
21st Annual High and Dry Photography Exhibit
Amount Requested: $ 1,000
Amount Recommended: $ 1,000
The Office of International Affairs at Texas Tech University requested $1,000 to support the 21st Annual
High and Dry Photography Exhibit to be displayed in the galleries of the International Cultural Center
from November 22, 2021 through January 28, 2022. Since 2000, the Office of International Affairs has
curated this premiere juried photographic exhibition of people and places of the world's dry lands.
Approximately 90 photographers, 50°'o of which are from across Texas and the US, will submit over 350
photographs from which 70 images will be selected for the exhibition. Photographers may submit a
maximum of five photographs for consideration. Images have been shot in regions as remote as Chile and
Morocco and as near and familiar as Caprock Canyon.
Committee Comments:
• Project has strong artistic merit
• Applicant is encouraged to broaden the search for a nationally recognized juror outside of the
Lubbock area which could possibly contribute to receiving more entries and even more high
quality entries
• Applicant has a good marketing plan in place for outside the Lubbock area. A call for entries will
be posted on photographic society websites throughout Texas and the surrounding states; direct
mail and emails will be sent to over 700 photographers, 400 of which are outside the Lubbock
2
region; event calendar listings, social media and radio advertising to promote the Exhibit will be
utilized
Applicant plans to include a link to the Visit Lubbock website with hotel information on all
promotional materials; out-of-town visitors participating in functions at the International Cultural
Center will be able to view the High and Dry Exhibit
Applicant has a good plan in place for tracking tourism and room nights generated
Cultural Arts Grant funds recommended ($1,000) are to be used towards the cost of Professional
Services - Juror Fee ($300), Supplies/Materials - Exhibit Signage ($90), and Promotion and
Publicity ($440) and Postage ($170)
2106-005 Lubbock Symphony Orchestra
2021/2022 Masterworks Season, Pops & Family Concerts
Amount Requested: $ 70,000
Amount Recommended: $ 38,608
The Lubbock Symphony Orchestra requested $70,000 to assist with musician fees and guest artist fees
associated with the presentation of the 2021/2022 Masterworks Season, Pops and Family Concerts.
Performances will be held on various weekends beginning in November of 2021 and ending in May of
2022. In addition to the regular Masterworks performances, the Symphony will be presenting its very
popular Halloween-themed "Maestro Mash" Family Concert, complete with conducting lessons and a
musical instrument "Petting Zoo' followed by a free family concert. The season will also include two
Holiday Pops Concerts in December.
Committee Comments:
• Project has strong artistic merit
• Application indicates good foundation and corporate support
• Application indicates a good history of generating tourism and room nights
• Applicant plans to partner with a local hotel
• Cultural Arts Grant funds recommended ($38,608) will be used towards the cost of Professional
Services (Guest Artist Fees) and/or Promotion and Publicity
2106-006 National Cowboy Symposium & Celebration, Inc.
National Cowboy Symposium & Celebration
Amount Requested: $ 18,000
Amount Recommended: $ 12,631
The National Cowboy Symposium & Celebration requested $18,000 to assist with the cost of producing
the Annual Cowboy Symposium and Celebration to be held on September 10-12, 2021 at the Lubbock
Memorial Civic Center. The Symposium will include national, regional and local music entertainers,
poets, storytellers, western presenters and re-enactment groups, horse handling demos, Native American
activities, chuck wagons, youth activities and exhibits of western merchandise and artworks.
Committee Comments:
• Project has strong artistic and cultural merit
• Application indicates a good history of generating tourism and room nights
• Application indicates good foundation and corporate support
• Applicant plans to partner with local hotels
• Application indicates a strong marketing plan, both regionally and nationally
• Applicant has a good plan in place for tracking tourism and room nights
• Cultural Arts Grant funds recommended ($12,631) will be used towards the cost of Professional
Services (Artist Fees) and/or Promotion/Publicity
2106-007 West Texas Watercolor Society
"From Chaos to Order" Workshop with Kathleen Conover
Amount Requested: $ 4,000
Amount Recommended: $ 3,340
The West Texas Watercolor Society requested $4,000 to assist with the costs associated with the
presentation of a watermedia workshop: "From Chaos to Order" featuring nationally and internationally
known water -media artist, Kathleen Conover. The workshop will be held October I 1-15, 2021. There will
be a public demonstration on October 10, 2021.
Committee Comments:
• Project has strong artistic merit
• Applicant has a good marketing plan in place; plans to promote the show through various online
tourism websites and calendars; the workshop will also be promoted to local junior high and high
school art teachers
• Cultural Arts Grant funds recommended ($3,340) will be used towards the cost of Professional
Services (Artist Fees)
2106-008 Broadway Festivals, Inc.
32nd Annual 4th on Broadway Celebration
Amount Requested: $ 50,000
Amount Recommended: $ 28,000
Broadway Festivals requested $50,000 for the 32"d Annual 4th on Broadway Celebration to be held on
July 2-4, 2022 with activities to be held at Mackenzie Park. The 2022 event will include La Raza on the
Plaza and a Country Concert to kick off the celebration on July 2 and July 3 respectively. The activities in
MacKenzie Park on July 4th will include 300 singers and musicians performing on three different stages,
a massive kid's area, an evening concert and other family friendly activities.
Committee Comments:
• The music components of the project reflect good artistic merit
• Application indicates strong tourism and room night numbers in past years. This was largely due
to the continuation of a committee who formulates and executes survey strategies to collect
demographic and geographic information from attendees
• Applicant plans to block rooms at a local hotel with the assistance of Visit Lubbock
• Application indicates a good marketing plan to target local, regional and potential national
attendees
• Application indicates strong in -kind and corporate support as well as other grant support
• Cultural Arts Grant Funds recommended ($28,000) will be used towards the cost of Professional
Services (Music Production and Musicians)
4
2106-009 Flatland Productions, Inc.
2022 Caldwell Kids Entertainment Spring Concert
Amount Requested: $ 20,000
Amount Recommended: $ 11,990
Flatland Productions requested $20,000 to assist with costs associated with the presentation of the 2022
Caldwell Kids Entertainment Spring Concert to be held on dates between March 1 and June 1, 2022 at the
Cactus Theatre. The project will also include a seminar featuring a nationally recognized guest artist.
Guest artists in the past have included Richie McDonald and David Gaschen. The Concert will be a
culmination of the student's hard work and will consist of two 2-hour and 30 minute productions that will
include individual and group performances from an ensemble of 40-50 students ranging in age from 4-18
years old. The guest artist will also perform with the students during the Spring Concert.
Committee Comments:
• Project has strong artistic and educational merit
• Application indicates good attendance and tourism numbers
• Applicant has a good plan for marketing outside the region using social media, direct mail and
emails, regional billboards and listings in travel magazines and on online event calendars
• Applicant plans to work with Visit Lubbock to block rooms in a local hotel
• Applicant plans to use ticketing data, on -site surveys and communication with hotels to track
tourism
• Cultural Arts Grant funds recommended ($11,990) will be used towards the cost of Professional
Services (Guest Artist/Musicians/Stage and Tech Crew/Production Staff) and/or Facility Rental
2106-010 The Lubbock Chorale
Finale Masterworks: Britton & Bernstein
Amount Requested: $ 2,500
Amount Recommended: $ 2,103
The Lubbock Chorale requested $2,500 to assist with costs associated with the presentation of their Finale
Masterworks Concert of its 2021/2022 Concert Season, "Britton & Bernstein." The performance will be
held in Hemmle Recital Hall at the Texas Tech University School of Music on May 7, 2022. Two high
school choirs in the Lubbock area will be invited to collaborate with Lubbock Chorale on the Bernstein
pieces.
Committee Comments:
• Project has good artistic merit
• Application indicates a good marketing plan; includes utilizing social media platforms, online
tourism calendars, and postcard mailings. They also plan to use their YouTube channel to share
videos of past performances to encourage new audiences to attend the live performance.
• Application indicates a good plan for tracking tourism through zip code data provided from
Select -a -Seat
• Cultural Arts Grant funds recommended ($2,103) will be used towards the cost of Professional
Services (Orchestra/Soloists/Accompanist/Graphic Designer/Video Editor) and/or
Promotion/Publicity
2106-011 West Texas Watercolor Society
2021/2022 West Texas Watercolor Society Membership Shows
Amount Requested: $ 2,200
Amount Recommended: $ 2,200
The West Texas Watercolor Society requested $2,200 to assist with costs associated with the presentation
of its Fall, Winter and Spring Membership Shows. The Fall Show will be held September 1, 2021 through
November 1, 2021 at the Texas Tech Museum, the Winter Show will be held November 24, 2021 through
January 16, 2022 at the YWCA/Legacy of Lubbock and the Spring Show will be held May 2 through
May 31, 2022 at the Garden and Arts Center. Exhibiting artists are encouraged to attend the First Friday
Art Trails that occur at these locations to allow the public to interact with the artists and to view art
demonstrations.
Committee Comments:
• Project has strong artistic merit
• Applicant has a good marketing plan in place; plans to promote the show through various online
tourism websites and calendars
• Applicant has a good plan in place for tracking tourism and room nights generated
• Cultural Arts Grant funds recommended ($2,200) are to be used towards the cost of Professional
Services — Jurors ($750) and Other - Artist Awards ($1,450)
2106-012 Lubbock Christian University Theatre
Lubbock Christian University presents Bye Bye Birdie
Amount Requested: $ 15,660
Amount Recommended: $ 8,706
The Theatre Area of the Communications/Fine Arts Department of Lubbock Christian University
requested $15,660 to assist with costume rental and orchestra musician fees for the fall musical
production of Bye Bye Birdie scheduled for October 7-9, 2021. The production will be held in
conjunction with LCU's Parent/Family Weekend festivities and include a cast and crew of over 40, an
orchestra of at least 18 professional musicians, and at least 4 student musicians.
Committee Comments:
• Project has strong artistic merit
• Project has a good arts education component; cast members are comprised of LCU students
• Application indicates a good marketing plan outside the region to include postings on travel
websites and contacting newspapers in smaller cities in the region as well as in New Mexico; area
theatre teachers and students will be invited to attend the production
• With the production being held in conjunction with LCU's Parent/Family weekend, there is a
good potential to generate room nights
• Application indicates a good plan to track tourism
• Applicant plans to partner with a local hotel
• Cultural Arts Grant funds recommended ($8,706) will be used towards the cost of Professional
Services (Orchestra Musicians) and/or Rentals (Costumes)
2106-013 Outside In Festival
The Inaugural Outside In Festival
Amount Requested: $ 15,000
Amount Recommended: $ 7,850
Outside In Festival requested $15,000 to assist with the costs associated with the Inaugural Outside In
Festival scheduled for October 8-10, 2021. The Festival will take place behind the CASP 51h & J Gallery.
The festival will feature guest artists from Amsterdam: Chronos, an ensemble of four (4) professional
dancers, and two Emmy-nominated performance artists, Ria Marks and Titus Tiel Groenestege of
Orkater. Approximately 10-20 shipping containers will be placed in and around the 5`h & J Gallery. Each
container will provide a different performance experience, with performances taking place inside, outside,
on top of, and around the individual containers across 15-20 minutes each on a rotating basis.
Committee Comments:
• Project has strong artistic merit
• Outside In Festival is a first time applicant and this project is its inaugural festival; the uniqueness
of this project provides a good opportunity for tourism
• Application indicates a good marketing plan, including social media platforms and tourism event
calendars; the guest artists will also be promoting the event to their peers and colleagues
• Applicant has applied for additional grant funding from other foundations to assist with the
project; application shows good corporate support
• Cultural Arts Grant funds recommended ($7,850) will be used towards the cost of Professional
Services (Artist Stipends) and/or Rentals (Shipping Containers)
2106-014 The Robert Burns Society of West Texas
8th Annual Robert Burns Supper and Heritage Celebration
Amount Requested: $ 6,400
Amount Recommended: $ 3,537
The Robert Burns Society of West Texas requested $6,400 to assist with costs associated with the 8th
Annual Robert Burns Supper and Heritage Celebration to be held on January 29, 2022 at the Texas Tech
University International Cultural Center. This traditional celebration of Scottish heritage and culture
focuses on the literary legacy of Robert Burns, Poet Laureate of Scotland, his songs and poems.
Performances will be provided by Mari Black and her trio. Ms. Black is an international Fiddle
Champion. She has performed at various Celtic Festivals around the world and at Carnegie Hall.
Classically trained, she performs everything from Scottish and Irish traditional dance music to klezmer
music of Eastern Europe to modern jazz riffs.
Committee Comments:
• Project has good artistic and cultural merit
• Applicant plans to partner with a local hotel
• Application indicates a good marketing plan for generating tourism outside the Lubbock area;
applicant plans to reach out to Scottish Societies throughout Texas and surrounding regions,
including groups in Boerne, Dallas, Decatur, Austin and the Hill Country as well as the St.
Andrew Scottish Society of New Mexico and the United Scots of Oklahoma
• Application indicates a good method for tracking out of town attendees and room nights
generated using guest registers and zip code tracking through Select -a -Seat
• Cultural Arts Grant funds recommended ($3,537) will be used towards Professional Services
(Performer Fees and Sound System), Promotion/Publicity and/or Postage
7
2106-015 Lubbock Moonlight Musicals, Inc.
Moonlight Musicals Summer Season 2022
Amount Requested: $ 55,000
Amount Recommended: $ 35,800
Lubbock Moonlight Musicals requested $55,000 to assist with cost of artist fees, professional service fees
and performance rights for the presentation of its 2022 Summer Season. Productions at the Moonlight
Musicals Amphitheatre will include Shrek on various dates in June of 2022, Newsies on various dates in
July of 2022 and Into the Woods on various dates in August of 2022. The production of The Prince of
Egypt will be presented virtually (but may shift to an in -person performance) in April of 2022 and used to
promote the upcoming summer season. Their outreach program dedicated to youth will highlight an all
youth orchestra in addition to interning youth in production roles for the production of Newsies.
Committee Comments:
• Project has strong artistic and educational merit
• Application indicates good corporate and foundation support
• Application indicates a good marketing plan in place to reach potential audiences outside the
Lubbock area
• Cultural Arts Grant funds recommended ($35,800) will be used towards the cost of Professional
Services (Orchestra Musicians), Facility Rental and/or Other Rentals (Performance Rights)
2106-016 Lubbock Arts Alliance, Inc.
44th Annual Lubbock Arts Festival
Amount Requested: $ 50,000
Amount Recommended: $ 36,167
The Lubbock Arts Alliance requested $50,000 to assist with expenses related to the 44th Annual Lubbock
Arts Festival to be held on April 8-10, 2022 at the Lubbock Memorial Civic Center. The theme of the
Arts Festival will be "Red, White and Blue", a patriotic recognition of the beauty of our country and those
that have served it throughout the years. Proposed highlights include an exhibit of Ramona Otto, artist of
Americana assemblages; a performance by Marcia Ball, State of Texas Musician; a special gallery
featuring professional portraits of veterans from around the region; Suzy Powell, Featured Artist; and
historical re-enactment groups from around the state. Other components of the Festival will include visual
artists from around the nation, demonstrating artists, a Juried Gallery with merit awards, a Children's Art
Area, Young Artist and Writers Competitions, and performance stages.
Committee Comments:
• Project has strong artistic merit
• Applicant continues to bring in innovative and unique exhibits to stimulate interest in the arts and
the festival each year
• Application indicates consistently strong room night and tourism numbers in past years
• Application indicates strong corporate and other grant/foundation support
• Cultural Arts Grant funds recommended ($36,167) will be used towards the cost for Professional
Services (Artists/Performers) and/or Promotion/Publicity
2106-017 Lubbock Arts Alliance
2021/2022 Cultural District Marketing
Amount Requested: $15,000
Amount Recommended: $ 7,700
The Lubbock Arts Alliance requested $15,000 to assist with the marketing of Lubbock's Cultural District.
The funds requested would be used for professional services, which will continue the robust online
presence of the Cultural District through email, social media, and a dedicated website. In order for
Lubbock to maintain the Cultural District Designation by the State, which allows local arts organizations
to apply for state grants exclusively for projects located in the Cultural District, the Arts Alliance must
continue to actively advertise and market the District and it activities.
Committee Comments:
• Project supports the arts, humanities and cultural tourism
• Project provides additional advertising for cultural events by selling a complete "package" of the
arts in Lubbock to visitors and potential visitors
• Application indicates a good plan for marketing events in the Cultural District to potential
audiences outside the Lubbock area
• The Committee recommended that applicant look at maintaining/increasing the Cultural District's
presence on Instagram to better reach the demographic that uses that platform
• Cultural Arts Grant fiords recommended ($7,700) will be used towards the cost of Professional
Services
2106-018 Lubbock Arts Alliance, Inc.
PDA (Public Display of Art) in Lubbock
Amount Requested: $ 15,000
Amount Recommended: $ 8,650
The Lubbock Arts Alliance requested $15,000 to assist with artist fees associated with continuing the
"PDA (Public Display of Art) in Lubbock initiative. This project places large-scale artworks at major
intersections throughout Lubbock. This project is the only one of its kind in the region. It takes pre-
existing pieces of public art, selected through a call for entries process, and exhibits them for a period of
two years. After that time, a new piece of art is selected to replace the current one; thus ensuring that there
is always something new to view at various intersections. The project is a collaboration of Texas
Department of Transportation, the Tornado Gallery, and the Lubbock Arts Alliance. The Featured Artist
selected is B.C. Gilbert from Wichita Falls. The public art displayed will be from Gilbert's "Friendly
Cowboy" series. Each "Friendly Cowboy" will depict a different member of a Western Swing Band.
They will be painted in vibrant colors to draw attention to their placement against the flat topography of
Lubbock. The project helps enhance roadsides and community gateways and attracts visitors to the area.
Committee Comments:
• Project has strong artistic merit
• Application shows good collaboration/support from other organizations in the community
• There was a suggestion that the applicant explore the possibility of placing the artwork in
locations that are accessible to pedestrians and/or bicyclists, in order to foster a closer look at the
pieces
• Applicant plans to track visitors that view each piece of public art using click -through rates on
weekly e-blasts, check -ins on social media and online surveys
0
• There is a good marketing plan in place to promote the artwork to visitors and potential visitors
through television coverage, newspaper articles and social media campaigns
• Application indicates strong foundation grant support
• Cultural Arts Grant funds recommended ($ 8,650) will used towards the cost of Professional
Services (Artist Fees)
2106-019 University Interscholastic League — TTU
Texas Tech Summer Theatre/Technical and Film Camp
Amount Requested: $ 12,000
Amount Recommended: $ 9,154
The University Interscholastic League-TTU requested $12,000 to assist with costs associated with the
UIL Summer Theatre/Technical and Film Camp scheduled for July 6-17, 2022. The focus of the camp
will be on One -Act Play theatre, technical theatre and film. The participants will produce five plays with
the final performances being open to the public and an eight -minute film production. Students attending
the camps learn all aspects of producing a play, including lighting, set, costumes, publicity package
design. During the Film Camp, students will learn how to write, direct, act in and edit the eight -minute
film. Students from across Texas attend these camps.
Committee Comments:
• Project has strong artistic and educational merit
• Application indicates that the final performances by the students should bring in family members
from around the state; good potential for tourism and overnight stays
• Application indicates a good marketing plan to generate tourism/overnight stays; the camps will
be marketed to one -act theater directors around the state.
• The Camps will be held at the same time as some of the Moonlight Musical summer
performances and the Concert in the Park performances; this will provide opportunities for cross -
promotion and additional activities for family members accompanying the camp students
• Cultural Arts Grant funds recommended ($9,154) will be used towards the cost of Professional
Services (Camp Directors/Instructors) and/or Supplies/Materials (Costume/Set Materials)
2106-020 University Interscholastic League — TTU
Texas Tech UIL Region 1 4A and 5A One -Act Play Contest 2022
Amount Requested: $ 9,500
Amount Recommended: $ 7,402
The University Interscholastic League-TTU requested $9,500 to assist with costs associated with hosting
the UIL Region 1 4A and 5A One -Act Play Contest to be held April 19-21 2022. The competition targets
student thespians from over five hundred 4A and 5A school districts. UIL expects 750-1,000 visitors,
including 350 competitors, to come to Lubbock for the competition. Region 1 consists of cities from El
Paso to Dallas and from Amarillo to Lampasas.
Committee Comments:
Project has strong artistic and educational merit
Project has a strong history of generating room nights; application indicates a good plan for
tracking tourism and room nights
10
• Application indicates a good marketing plan in place to promote the project to school districts
across Texas.
• Cultural Arts Grant funds recommended ($7,402) will be used towards the cost of Professional
Services (Judges/Contest Manager/Timers) and Facility Rental
2106-021 University Interscholastic League — TTU
UIL One -Act Play Director's Workshop
Amount Requested: $ 5,000
Amount Recommended: $ 3,377
The University Interscholastic League requested $5,000 to assist with costs associated with the UIL One -
Act Play Director's Workshop that will be held October 15-16, 2021. The workshop is designed for
theatre educators. Training will be provided on such topics as selecting scripts, casting parts, designing
sets/costumes and marketing/advertising.
Committee Comments:
• Project has strong artistic and educational merit
• Application indicates a good history of generating room nights
• Applicant plans to partner with a local hotel
• Application indicates a good marketing plan to promote the event to directors throughout Texas;
will send direct mail to private schools in the region
• Cultural Arts Grant funds recommended ($3,377) are to be used towards the cost of Professional
Services (State Director/Presenters)
2106-022 Flatlands Dance Theatre
Surfing the Raging Sea Performance & Young Dancers Workshop
Amount Requested: $ 6,000
Amount Recommended: $ 4,300
Flatlands Dance Theatre requested $6,000 to assist with the presentation of their spring performance
"Surfing the Raging Sea: Pandemic Parenthood through the Arts" to be held April 1-2, 2022 at the
Underwood Center. In addition, Flatlands Dance Theatre will conduct a week long Young Dancers
Workshop to be held in June of 2022 at CASP Studio E.
Committee Comments:
• Project has strong artistic and educational merit
• This is the first time applicant has applied for funding for the Young Dancer's Workshop
• Application indicates a good marketing plan is in place to reach a broad audience
• Application indicates a good plan for tracking out of town attendees through ticket sales and post -
show surveys
• Application indicates good foundation support
• Cultural Arts Grant funds recommended ($4,300) are to be used towards Professional Services
(Performer/Choreographer/Production fees) and/or Facility Rental
2106-023 East Lubbock Art House
Voices of East Lubbock
Amount Requested: $ 1,308
Amount Recommended: $ 1,308
The East Lubbock Art House requested $1,308 to assist with the costs associated with the presentation of
the Voices of East Lubbock that will be held at the East Lubbock Art House on November 13, 2021. The
Voices of East Lubbock festival will include artistic, literary and musical performances, a curated art
exhibition, live readings of poetry, selected musicians performing original work as well as art and
activism workshops designed to use creative acts to address issues in the community. Voice of East
Lubbock was created to highlight the importance of self-expression, community identity, and educating
the public on arts and culture from emerging and marginalized artists.
Committee Comments:
• Project has strong artistic merit
• East Lubbock Art House is a first time applicant
• Application indicates that one of the goals is to increase visitor traffic into East Lubbock where
attendees will experience a diverse and meaningful experience and begin to view Lubbock as a
city working to create equitable change
• Application indicates a good marketing plan to encourage tourism
• Cultural Arts Grant funds recommended ($1,308) are to be used towards the cost of Professional
Services -Music and Dance Performer Stipends ($1,000), Rentals -Chairs ($58), Postage ($100),
and Promotion/Publicity ($150)
2106-024 Louise Hopkins Underwood Center for the Arts
First Friday Art Trail
Amount Requested: $ 25,000
Amount Recommended: $ 19,417
The Louise Hopkins Underwood Center for the Arts (LHUCA) requested $25,000 to assist in funding
marketing, artist fees, security and trolley advertising for the First Friday Art Trail. The event will be held
monthly from October 2021 through September of 2022 and is a free self -guided art trail through the
Cultural District. Now in its 16th year, this event presents a family -friendly evening of arts education in
visual art, music, and dance at over 15 different venues.
Committee Comments:
• Project has strong artistic merit
• Project creates great exposure for the venues and the artists
• Application indicates a good plan for tracking tourism and room nights generated
• Application indicates a good marketing plan for advertising outside the region and will include
advertising in the statewide "Authentic Texas" and "Arts + Culture" publications
• Cultural Arts Grant funds recommended ($19,417) will be used towards the cost of Professional
Services (Artist Honoraria, Graphic Design, Security) and Promotion/ Publicity
12
2106-025 Louise Hopkins Underwood Center for the Arts
Flatland Film Festival
Amount Requested: $12,000
Amount Recommended: $ 9,120
The Louise Hopkins Underwood Center for the Arts (LHUCA) requested $12,000 to fund marketing and
professional stipends associated with the 18`h Annual Flatland Film Festival, The Festival will be held
September 23-25, 2021 at LHUCA. The Festival will showcase Texas' dynamic filmmaking culture by
spotlighting regional filmmakers and bringing a greater understanding of the filmmaking arts to the South
Plains. The opening screening will highlight an established filmmaker with ties to Lubbock. The
centerpiece of the festival, the independent Short Films Competition by regional, national and
international filmmakers, will screen in three to four separate blocks throughout the weekend. The films
will feature Talk Backs between the filmmaker/producer and the audience members. The Film Short
programs will also feature a Q&A with participating filmmakers in attendance.
Committee Comments:
• Project has strong artistic merit
• Application indicates that Lubbock's recent designation as a Film Friendly Certified Community
will serve to deepen the appeal of the festival statewide
• Application indicates a good marketing plan for promoting the festival outside the region
• Application indicates a good strategy for tracking tourism and room nights generated
• Cultural Arts Grant funds recommended ($9,120) will be used towards the cost for Professional
Services (Screening Fees/Filmmakers Honoraria/Video Production/Graphic Designer) and
Promotion/Publicity
2106-026 Louise Hopkins Underwood Center for the Arts
2022 West Texas Battle of the Bands
Amount Requested: $ 3,000
Amount Recommended: $ 2,178
The Louise Hopkins Underwood Center for the Arts (LHUCA) requested $3,000 to fund
promotion/publicity for the 2022 West Texas Battle of the Bands to be held on June 3, 2022 and June 17,
2022 at LHUCA. The Battle of the Bands project is a multi -tiered competition designed to highlight and
celebrate the diversity of musical talent across West Texas. Competing bands will submit an original song
for consideration; bands of all genres will be encouraged to participate.
Committee Comments:
• Project has strong artistic merit
• Application indicates marketing efforts will include radio, television, digital and print as well as
statewide online calendars; posters will be distributed locally and regionally; applicant also plans
to geotarget areas outside our region through social media
• Application indicates a good plan in place for tracking tourism
• Cultural Arts Grant funds recommended ($2,178) will be used towards the cost of
Promotion/Publicity
13
2106-027 Lubbock Community Theatre, Inc.
LCT's 2021/2022 Performing Arts Programming
Amount Requested: $ 30,000
Amount Recommended: $ 19,600
The Lubbock Community Theatre (LCT) requested $30,000 to assist with artist stipends, production
costs, and marketing associated with their 2021/2022 programming. Programming includes their Main
Season, which will include six productions in their new performing arts center space. The Youth Artists
Guild division of LCT will be presenting four productions throughout the year. LCT is collaborating with
the Junior League of Lubbock to present a full-scale musical in the Civic Center Theatre during Holiday
Happening in November of 2021. A weekend festival entitled "Diversity in Theatre" Summit is also
planned for January 2022.
Committee Comments:
• Project has strong artistic merit
• Application indicates their new facility will allow for an increase in capacity from 70 to 250 per
performance; new facility will also allow applicant to increase other arts programming
• Collaborating with the Holiday Happening event will provide additional exposure about Lubbock
Community Theatre and their productions
• Applicant has a good plan in place to track tourism and room nights generated
• Cultural Arts Grant funds recommended ($19,600) will be used towards the cost of Professional
Services (Directors/Choreographers/Professional Stipends), Rentals (other than facilities) and/or
Promotion/Publicity
2106-028 Fiestas del Llano, Inc.
Fiestas Patrias 2022
Amount Requested: $12,000
Amount Recommended: $ 8,560
Fiestas del Llano requested $12,000 to assist with costs associated with Fiestas Patrias 2022 that will be
held September 18-19, 2021. The main celebration will take place at Our Lady of Guadalupe Church on
Saturday evening with a "Pachanga." This will include the traditional Grito de Dolores ceremony as well
as Mariachi music. On Sunday, there will be food and game booths as well as various bands performing
during the day. One of the goals of Fiestas Patrias is to bring awareness of the rich heritage and traditions
in music, dance and art of the Mexican -Mestizo culture.
Committee Comments:
• Project has strong cultural and artistic components that include music and dance
• Application indicates a good plan to market the project that includes posting the event on the
Visit Lubbock website and other online calendars, utilizing social media, and sending press
releases to newspapers in Midland/Odessa, Amarillo and Eastern New Mexico
• Application indicates a plan to track tourism
• Application indicates good corporate support
14
• Cultural Arts Grant funds recommended ($8,560) will be used towards the cost of Professional
Services (Performers/Stage & Sound) and/or Promotion/Publicity
2106-029 Lubbock Centro Aztlan/Ballet Folklorico Aztlan
Viva Aztlan Festival 2022
Amount Requested: $ 9,000
Amount Recommended: $ 7,770
Lubbock Centro Aztlan requested $9,000 to assist with professional services and promotion/publicity for
the Viva Aztlan Festival 2022 that will be held March 11-12, 2022 at the Lubbock Memorial Civic
Center. The Festival will include Mexican folklore dance groups of all ages, competing and participating
in workshops taught by Masters of the field. Folklorico groups are invited from all over the nation to
compete and display their artistry and traditions of Mexico through dance and music on a professional
stage. Past festivals have attracted groups from cities such as Chicago, Denver, and El Paso.
Committee Comments:
• Project has strong cultural, artistic and educational merit
• Applicant has a good marketing plan for advertising outside the area; Visit Lubbock will be
assisting by distributing event information to all of their contacts in other cities; websites and
social media and websites that specifically cater to Folklorico and Mariachi groups will be
utilized to promote the Festival
• Applicant has a good plan in place to track tourism and room nights generated
• Applicant plans to partner with a local hotel
• Cultural Arts Grant funds recommended ($7,770) will be used towards the cost of Professional
Services (Folklorico Judges, Performer Fees, Stagehand Technicians, Marketing Designer)
and/or Promotion/Publicity
I
City of Lubbock, Texas
Civic Centers
Cultural Arts Grant Funding
June 2015 through December 2019
June
December
June
December
June
December
June
December
June
December
Organization
Protect
2015
2015
2016
2016
2017
2017
2018
2018
2019
2019
TOTAL
American Wind Power Center
Windmill Museum Visitor's Guide Book
8,848
8,948
Art League of West Texas
Fall/Spring Shows and Workshop
450
375
400
525
?'00
Ballet Lubbock
The Nutcracker
9,000
9,000
6,500
8,000
8,000
40,500
Spring Performance
7,500
6,350
7,500
7,125
7,350
34,133
Broadway Festivals, Inc
4tli on Broadway Celebration
37,600
35,115
35,115
33,219
36,000
170,249
Charles Adams Studio Project
Printmaking/Metal Workshops
1,700
1,800
5,000
Sight and Sounds First Friday Art Trail r(;r CASP
3,600
4,600
4,000
8,200
Cindy Hughlett Music Ministry
Concert
5,000
7,500
5,800
18,300
Christ in the Arts of West Texas
Workshop and Performance
1,450
1,450
Each One Reach One
Gospel Concerts
15,413
12,000
10,000
12,800
57,313
Fiestas del Llano, Inc
Fiestas Patnas
8,500
5,830
7,500
7,800
7,800
37,430
Flatlands Dance Theatre
Spring/Fall Performances
1,550
1,550
1,550
1,550
I,550
5,000
12,750
Flatlands Prod/Cactus Kids Theatrical
Musical Production
11,000
10,429
11,000
32,429
Friends of the Lubbock Public Library
40th Anniversary with Author Jessica Fellowes
4,500
4,500
Los Hermanos Familia
West Texas Latino Art Show
1,150
1,150
Lubbock Arts Alliance
Take in the Local Color Studio Tour
12,500
12,500
6,600
8,925
7,000
47,525
Lubbock Arts Festival
34,250
36,000
39,500
37,385
41,000
171,335
Lubbock Cultural District Marketing
8,500
9,000
10,800
9,000
11,250
48,550
An on the Llano (Public Display of Art)
9,000
12,800
9,000
The Maines Bros Band - Live in Lubbock's Cultural District
18,617
15,000
14,110
62,227
Lubbock -Con 2016
4,000
4,000
3rd Annual Scottish Ceilidh/Robert Bums Supper
3,750
4,000
7,750
Lubbock Centro Aztlan
Viva Aztlan Festival
9,000
5,000
6,681
6,000
33,881
Lubbock Chorale
Chorale Concerts
3,500
2,000
2,600
2,925
11.025
Lubbock Christian University
LCU/Wayland Baptist Combined Choir Concert
5,000
2,600
7,600
LCU Theatre Fall Musical Productions
9,000
9,000
6,000
7,700
7,700
39,400
Lubbock Community Theatre
Fall Season
7,000
8,000
4,600
5,400
6,000
31,000
Spring Season
9,150
6,000
6,000
5,838
11,000
33,688
Lubbock -Con Ventures
Lubbock -Con
9,590
9,590
Lubbock Moonlight Musicals
Summer Season
34,000
26,500
28,000
26,460
138,160
Moonlight Broadway
21,500
42,790
32,500
30,000
145.990
Full Season (Broadway/Summer Combined
52,800
52,800
Lubbock Roots Historical Arts Council
2nd Annual Caprock Jazz Festival
15,000
15,000
Lubbock Symphony Orchestra
Masterworks Concert Series
45,000
43,650
35,750
45,000
45,000
214,400
No American Saxophone Conference Concert
7,500
7,500
Medieval & Renaissance Studies, TTU
Symposium
2,850
2,850
National Cowboy Symposium & Cele
National Cowboy Symposium & Celebration
25,000
22,000
16,900
19,000
16,750
99,650
The Robert Bums Society of West TX
Annual Robert Bums Supper
3,780
3,780
TTU College of Architecture
A Celebration of Architecture Buddy Holly Hall
11,200
11,200
TTU Humanities
Animal/Language Interdisciplinary Conf
2,500
2,500
TTU Office of International Affairs
Annual Robert Burns Supper
5,000
4,550
9,550
High and Dry Photography Exhibit
1,050
1,050
TTU Museum Association
Feed Sack Exhibit
6,400
6,400
TTU Public Media - KTTZ-FM
From the Top
10,000
10,000
TTU School of Art
Conference
3,250
5,000
3,250
TTU University Interscholastic League
One -Act Play Competition
7,150
6,000
6,500
6,163
8,000
30,813
One -Act Play Director's workshop
5,000
5,000
3,575
3,575
3,550
20,700
UIL Summer Theatre Camps
9,000
6,000
8,500
8,100
10,000
37,600
TTU University Press
Lubbock Book Festival
8,125
8,125
Underwood Center for the Arts
First Friday Art Trail
14,000
14,000
10,400
14,600
14,625
67,625
Flatland Film Festival
11,000
11,500
8,700
8,200
8,160
47,560
WT Battle of the Bands
5,649
5,000
5,649
Exhibition
13,500
15,025
28,5_5
Latin Arts and Culture Festival
10,350
I0,350
West Texas Watercolor Society
Watercolor Shows (Fall, Winter and/or Spring
500
750
500
650
1,100
700
1,200
650
1,400
800
9,050
Workshops
1,750
2,000
1,300
5.050
S 194,701) S
193,392 S
219.120 S
173,903 S
187,698 S
189,871 S
196,000 S
198,978 S
223,180 S
158,750
1.940,350